The cigarette box as an advertising vehicle in the United Kingdom
A case for plain packaging
Bibliographic Data
| ID | 4814459 |
|---|---|
| Authors | Michaela Dewe (University of Surrey), Jane Ogden (0000-0003-4271-5621, University of Surrey), Adrian Coyle (0000-0002-5340-9817, University of Surrey) |
| Year | 2015 |
| Volume | 20 |
| Issue | 7 |
| Pages | 954-962 |
| Publication date | 2015-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105313504236 |
| PMID | 24155198 |
| OpenAlex | W2127812668 |
| Language | EN |
| Citations received | 3 |
| References cited | 14 |
This research aimed to study tobacco advertising between 1950-2003 and to evaluate the role of the cigarette box in advertising. Tobacco company advertisements ( n = 204) were coded for content and meanings used to promote their product. There was a significant shift from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. It is argued that the cigarette box has absorbed the meanings associated with smoking and has become an effective vehicle for advertising. It is also argued that this can only be minimised with plain packaging
Advertising · Business · Environmental health · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Graphic Design and Typography · Medicine
Difference between recommended retail price and sales price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK
Culturally specific health-related features on cigarette packs sold in China
Smoking-related warning messages formulated as questions positively influence short-term smoking behaviour
Communication and Persuasion
Handbook of Social Psychology
Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
Smoking and Carcinoma of the Lung
Making the Pack the Hero, Tobacco Industry Response to Marketing Restrictions in the UK
The role of packaging for consumer products
The cigarette pack as image
Every document and picture tells a story
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,3 |
| Citation span | 2016 - 2022 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |