Nathalie Dens
Biographic Data
| ID | 2120732 |
|---|---|
| NAME | Nathalie Dens |
| GIVEN NAMES | Nathalie |
| FAMILY NAME | Dens |
| SIGNATURE | DENS N |
| AFFILIATIONS | University of Antwerp |
| ORCID | 0000-0003-0640-3727 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Default nudges in snacking
With rising obesity rates, promoting healthier food choices becomes increasingly critical. This paper examines the effectiveness of default nudges - preselected options that apply if consumers make no active choice - in influencing snack choices. Through two field experiments, we test whether default effects operate through effort reduction by examining the moderating role of cognitive capacity. The results demonstrate that unhealthy defaults can…
Harder, Better, Faster, Stronger – contributions to advertising research from Icoria 2023
Can we improve the healthiness of online food purchases through the Nutri-Score and site design
Social Media Characteristics and Consumers’ Online Brand-Related Activities (Cobras)
This paper explores the influence of different social media platforms’ characteristics for use intensity (i.e., time spent and emotional connectedness), which in turn partially affects the development of consumers’ online brand-related activities (COBRAs). Using a U.S.-based sample of 939 adult social media users, we tested three serial mediation models using partial least squares structural equation modeling. We find that different social media …
Unique… like everyone else
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employment platforms offer the option to personalize such employment ads by integrating individuals’ names and photographs in their ads. This research examines recruitment ad personalization effects on individuals’ responses under consideration of the mediating…
Branded content and motivations for social media use as drivers of brand outcomes on social media
Social media are increasingly popular for delivering branded content to consumers worldwide. A central task for researchers is to understand what consumer brand-related motivations and brand appeals drive consumer engagement and benefit brand outcomes across different cultures. Based on the Uses and Gratifications theory, this study explores how individuals’ motivations for social media use and branded content reflecting these motivations affect …
Food for thought
The impact of nutritional labeling on adult snack choices
The rise, growth, and future of branded content in the digital media landscape
The advertising field has witnessed a dramatic transformation over the past decade. This contribution to the IJA 40th anniversary special issue deals with (digital) branded content; any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner’s brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment, information, and/or education value. We ske…
Reader and author attitudes towards brand placement in fiction
The present research explores readers’ and authors’ general attitudes towards brand placement in fiction. An online survey of Flemish readers (n = 500) and Flemish and Dutch authors (n = 97) measured attitudes towards the use of brand names and the practice of paid brand placement in fiction. Readers also reported their attitudes with regard to placement in film and TV programs. The results demonstrate that readers are favorable towards brand use…
Managerial response strategies to eWOM
Managers increasingly address client feedback online, a practice known as webcare. Based on a systematic literature review on webcare, we provide a framework that aims to identify potential generalizations, discuss possible explanations for inconsistencies that require further investigation, and identify the under-researched areas concerning the managerial responses to eWOM (electronic Word-of-Mouth). This framework covers several practical and t…
High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments
The Effects of Brand Placement Disclosures in Fiction
The present study is the first to explore the effects of brand placement disclosures in fiction. Prior to reading a short story featuring an unfamiliar brand, participants were exposed to either a brand-unspecific, brand-specific, or no placement disclosure. A longitudinal design was employed, such that conceptual persuasion knowledge (advertising recognition) and author-related perceptions (trustworthiness, intrinsic and ulterior motives for ins…
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
We study the effect of perceived personalization in advertising on social networking sites (SNSs) on consumer brand responses. In study 1 (N = 202), we test a parallel mediation via perceived personal relevance and intrusiveness on brand attitude (Ab) and click intention (CI). Perceived personalization improves Ab and CI by increasing the perceived personal relevance and, unexpectedly, by decreasing the perceived intrusiveness of the ad. Study 2 …
Physical Activity during the First Lockdown of the Covid-19 Pandemic
The measures to fight the spread of the COVID-19 pandemic have been concentrated on inviting people to stay at home. This has reduced opportunities to exercise while also shedding some light on the importance of physical health. Based on an online survey, this paper investigated physical activity behaviours of a Belgians sample ( n = 427) during the lockdown period between the end of May 2020 and the beginning of June 2020 and found that, during …
Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
Managerial response strategies to eWOM
Managers increasingly address client feedback online, a practice known as webcare. Based on a systematic literature review on webcare, we provide a framework that aims to identify potential generalizations, discuss possible explanations for inconsistencies that require further investigation, and identify the under-researched areas concerning the managerial responses to eWOM (electronic Word-of-Mouth). This framework covers several practical and t…
Can we improve the healthiness of online food purchases through the Nutri-Score and site design
High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments
Food for thought
Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
Physical Activity during the First Lockdown of the Covid-19 Pandemic
The measures to fight the spread of the COVID-19 pandemic have been concentrated on inviting people to stay at home. This has reduced opportunities to exercise while also shedding some light on the importance of physical health. Based on an online survey, this paper investigated physical activity behaviours of a Belgians sample ( n = 427) during the lockdown period between the end of May 2020 and the beginning of June 2020 and found that, during …
The Effects of Brand Placement Disclosures in Fiction
The present study is the first to explore the effects of brand placement disclosures in fiction. Prior to reading a short story featuring an unfamiliar brand, participants were exposed to either a brand-unspecific, brand-specific, or no placement disclosure. A longitudinal design was employed, such that conceptual persuasion knowledge (advertising recognition) and author-related perceptions (trustworthiness, intrinsic and ulterior motives for ins…
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
We study the effect of perceived personalization in advertising on social networking sites (SNSs) on consumer brand responses. In study 1 (N = 202), we test a parallel mediation via perceived personal relevance and intrusiveness on brand attitude (Ab) and click intention (CI). Perceived personalization improves Ab and CI by increasing the perceived personal relevance and, unexpectedly, by decreasing the perceived intrusiveness of the ad. Study 2 …
The rise, growth, and future of branded content in the digital media landscape
The advertising field has witnessed a dramatic transformation over the past decade. This contribution to the IJA 40th anniversary special issue deals with (digital) branded content; any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner’s brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment, information, and/or education value. We ske…
Reader and author attitudes towards brand placement in fiction
The present research explores readers’ and authors’ general attitudes towards brand placement in fiction. An online survey of Flemish readers (n = 500) and Flemish and Dutch authors (n = 97) measured attitudes towards the use of brand names and the practice of paid brand placement in fiction. Readers also reported their attitudes with regard to placement in film and TV programs. The results demonstrate that readers are favorable towards brand use…
Managerial response strategies to eWOM
Managers increasingly address client feedback online, a practice known as webcare. Based on a systematic literature review on webcare, we provide a framework that aims to identify potential generalizations, discuss possible explanations for inconsistencies that require further investigation, and identify the under-researched areas concerning the managerial responses to eWOM (electronic Word-of-Mouth). This framework covers several practical and t…
High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments
Social Media Characteristics and Consumers’ Online Brand-Related Activities (Cobras)
This paper explores the influence of different social media platforms’ characteristics for use intensity (i.e., time spent and emotional connectedness), which in turn partially affects the development of consumers’ online brand-related activities (COBRAs). Using a U.S.-based sample of 939 adult social media users, we tested three serial mediation models using partial least squares structural equation modeling. We find that different social media …
Unique… like everyone else
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employment platforms offer the option to personalize such employment ads by integrating individuals’ names and photographs in their ads. This research examines recruitment ad personalization effects on individuals’ responses under consideration of the mediating…
Branded content and motivations for social media use as drivers of brand outcomes on social media
Social media are increasingly popular for delivering branded content to consumers worldwide. A central task for researchers is to understand what consumer brand-related motivations and brand appeals drive consumer engagement and benefit brand outcomes across different cultures. Based on the Uses and Gratifications theory, this study explores how individuals’ motivations for social media use and branded content reflecting these motivations affect …
Food for thought
The impact of nutritional labeling on adult snack choices
Harder, Better, Faster, Stronger – contributions to advertising research from Icoria 2023
Can we improve the healthiness of online food purchases through the Nutri-Score and site design
Default nudges in snacking
With rising obesity rates, promoting healthier food choices becomes increasingly critical. This paper examines the effectiveness of default nudges - preselected options that apply if consumers make no active choice - in influencing snack choices. Through two field experiments, we test whether default effects operate through effort reduction by examining the moderating role of cognitive capacity. The results demonstrate that unhealthy defaults can…
Psychology (14 works) · Advertising (13 works) · Business (13 works) · Digital Marketing and Social Media (8 works) · Marketing (8 works) · Social Psychology (7 works) · Computer Science (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Medicine (5 works) · Consumer Attitudes and Food Labeling (4 works)