M Carole Macklin
Biographic Data
| ID | 212316 |
|---|---|
| NAME | M Carole Macklin |
| GIVEN NAMES | M Carole |
| FAMILY NAME | Macklin |
| SIGNATURE | MACKLIN M C |
| AFFILIATIONS | University of Cincinnat |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 2 |
Advertising to Children
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Preschoolers' Learning of Brand Names from Visual Cues
This research addresses the question of how perceptual cues affect preschoolers' learning of brand names. It is found that when visual cues are provided in addition to brand names that are prior-associated in children's memory structures, children better remember the brand names. Although two cues (a picture and a color) improve memory over the imposition of a single cue, extensive visual cues may overtax young children's processing abilities. Th…
The Impact of Audiovisual Information on Children's Product-Related Recall
Journal Article The Impact of Audiovisual Information on Children's Product-related Recall Get access M. Carole Macklin M. Carole Macklin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 1, June 1994, Pages 154–164, https://doi.org/10.1086/209389 Published: 01 June 1994 Article history Received: 01 December 1991 Revision received: 01 September 1993 Published: 01 June 19…
Preschoolers' Understanding of the Informational Function of Television Advertising
Two studies were conducted to examine preschoolers' understanding of the relationship between television advertising and the buying process. Advertising's role in the relationship is described as serving an “informational” function for the viewer, which is distinct from the seller's “persuasive” one. Two nonverbal measures were developed to measure children's understanding of the former. Study 1 (n = 120) involved a game in which children tapped …
Psychometric Investigation of Rossiter's Short Test Measuring Children's Attitudes toward TV Commercials
A psychometric investigation was conducted of Rossiter's test (1977) to measure children's attitudes toward television commercials. The factor analyses conducted on different populations of test-takers suggested empirical difficulties in the number and nature of dimensions underlying the scale
Preschoolers' Learning of Brand Names from Visual Cues
This research addresses the question of how perceptual cues affect preschoolers' learning of brand names. It is found that when visual cues are provided in addition to brand names that are prior-associated in children's memory structures, children better remember the brand names. Although two cues (a picture and a color) improve memory over the imposition of a single cue, extensive visual cues may overtax young children's processing abilities. Th…
Preschoolers' Understanding of the Informational Function of Television Advertising
Two studies were conducted to examine preschoolers' understanding of the relationship between television advertising and the buying process. Advertising's role in the relationship is described as serving an “informational” function for the viewer, which is distinct from the seller's “persuasive” one. Two nonverbal measures were developed to measure children's understanding of the former. Study 1 (n = 120) involved a game in which children tapped …
Psychometric Investigation of Rossiter's Short Test Measuring Children's Attitudes toward TV Commercials
A psychometric investigation was conducted of Rossiter's test (1977) to measure children's attitudes toward television commercials. The factor analyses conducted on different populations of test-takers suggested empirical difficulties in the number and nature of dimensions underlying the scale
Preschoolers' Understanding of the Informational Function of Television Advertising
Two studies were conducted to examine preschoolers' understanding of the relationship between television advertising and the buying process. Advertising's role in the relationship is described as serving an “informational” function for the viewer, which is distinct from the seller's “persuasive” one. Two nonverbal measures were developed to measure children's understanding of the former. Study 1 (n = 120) involved a game in which children tapped …
The Impact of Audiovisual Information on Children's Product-Related Recall
Journal Article The Impact of Audiovisual Information on Children's Product-related Recall Get access M. Carole Macklin M. Carole Macklin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 1, June 1994, Pages 154–164, https://doi.org/10.1086/209389 Published: 01 June 1994 Article history Received: 01 December 1991 Revision received: 01 September 1993 Published: 01 June 19…
Preschoolers' Learning of Brand Names from Visual Cues
This research addresses the question of how perceptual cues affect preschoolers' learning of brand names. It is found that when visual cues are provided in addition to brand names that are prior-associated in children's memory structures, children better remember the brand names. Although two cues (a picture and a color) improve memory over the imposition of a single cue, extensive visual cues may overtax young children's processing abilities. Th…
Advertising to Children
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Psychology (5 works) · Advertising (4 works) · Business (2 works) · Child and Animal Learning Development (2 works) · Child Development and Digital Technology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Social Psychology (2 works) · Advertising (1 works) · Advertising and children (1 works)