Advertising to Children
Concepts and Controversies
Bibliographic Data
| ID | 19905226 |
|---|---|
| Authors | M Carole Macklin, M Macklin, Les Carlson (0000-0002-1789-9265) |
| Year | 1999 |
| Publication date | 1999-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Advertising to Children (SOURCE_BOOK) |
| Publisher | SAGE Publications, Inc. (PUBLISHER) |
| DOI | 10.4135/9781452225500 |
| OpenAlex | W1582700474 |
| Open Library | OL15474549M |
| ISBN | 9781452225500 |
| Language | EN |
| Citations received | 1 |
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Advertising · Business · Business Strategies and Innovation · Education, Sociology, Communication Studies · Intellectual Property Rights and Media · Psychology · Advertising and children · Children's television programs · Television advertising · Television advertising and children · Television and children · united states
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 2010 - 2010 (1) |
| Citation velocity | historical |
| Highly cited | No |