Les Carlson

Biographic Data

ID3793372
NAMELes Carlson
GIVEN NAMESLes
FAMILY NAMECarlson
SIGNATURELES CARLSON
AFFILIATIONSUniversity of Nebraska–Lincoln
ORCID0000-0002-1789-9265
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS30
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR1981
LATEST PUBLICATION YEAR2024
H-INDEX2

  • An Examination of Digital Accessibility Within Social Media Platforms

    Mary Anne Raymond, Hillary Smith et al.ARTICLEJournal of Advertising Research2024

    Social media has transformed how people communicate, access information, and shop. Despite widespread use of social media, digital content remains inaccessible for blind and/or deaf consumers because of missing or inaccurate accessibility features, such as alt text and closed captioning, and/or providers using automated technology to add such features. Findings from the authors’ descriptive study show many posts across social media platforms lack…

  • Moving Forward by Looking Back

    Russell N Laczniak, Les CarlsonARTICLEJournal of Advertising2022

    This special section is devoted to advertising theories, methods, conceptualizations, and practices which may no longer be on the cusp of advertising scholarship interest or practitioner use but which may still hold significance and utility for scholars and practitioners. One may ask: Why is such a section needed? Indeed, many of us adhere to the belief that the way to move a field forward is to create (and/or apply) new theories to guide researc…

  • Uncalculated first‐party externalities given a beverage tax

    Open AccessJessica Zeiss, Les Carlson et al.ARTICLESocial Science Quarterly2021References: 36

    Objective With many characterizingobesity as a national priority, the U.S. Government is considering a 1, 2, or 3 cents‐per‐ounce (cpo) federal sin tax on soda products. Because prior research finds that consumers substitute equally, if not more, dangerous nicotine products with a tobacco sin tax and common alcohol‐like household goods with alcohol prohibition, this research sets out to determine whether the imposition of a soda sin tax produces …

  • Uncalculated First‐Party Externalities Given a Beverage Tax

    Open AccessJessica Zeiss, Les Carlson et al.ARTICLESocial Science Quarterly2019References: 34

    With many characterizing obesity as a national priority, the U.S. government is considering a 1‐, 2‐, or 3‐cents‐per‐ounce (cpo) federal sin tax on soda products. Objective Because prior research finds that consumers substitute equally, if not more, dangerous nicotine products with a tobacco sin tax and common alcohol‐like household goods with alcohol prohibition, this research sets out to determine whether the imposition of a soda sin tax produc…

  • The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success

    Open AccessMohammad Siahpush, Raees A Shaikh et al.ARTICLEInternational Journal of…2016

    The aim was to assess the association of exposure to point-of-sale (POS) tobacco marketing with quit attempt and quit success in a prospective study of smokers in the United States. Data were collected via telephone-interview on exposure to POS tobacco marketing, sociodemographic and smoking-related variables from 999 smokers in Omaha, Nebraska, in the United States. Exposure to POS tobacco marketing was measured by asking respondents three quest…

  • The association of point-of-sale cigarette marketing with cravings to smoke

    Mohammad Siahpush, Raees A Shaikh et al.ARTICLETobacco Control2015

    Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes

  • Mothers' Preferences for Regulating Children's Television

    Ann Walsh, Ann D Walsh et al.CHAPTERAdvertising to Children1999

  • Advertising to Children

    M Carole Macklin, M Macklin et al.BOOKAdvertising to Children1999

    Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption

  • The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

    Carolyn Tripp, Thomas D Jensen et al.ARTICLEJournal of Consumer Research1994Cited by: 3

    This research investigated the effects of number of products endorsed by a celebrity and number of exposures to the celebrity on consumers' attitudes and purchase intentions. In study 1, using print ads as the stimuli, the results revealed that, as the number of products endorsed increases consumers' perceptions of celebrity credibility, celebrity likability and attitude toward the ad become less favorable. These results were independent of the n…

  • Parental Style and Consumer Socialization of Children

    Les Carlson, Sanford GrossbartARTICLEJournal of Consumer Research1988Cited by: 27

    Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. In this article, we examine the thesis that these tendencies can be predicted from parents' general socialization styles. Results indicate that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialization goals, restricting and moni…

  • First-Letter Mnemonics

    Les Carlson, John W Zimmer et al.ARTICLEThe Journal of General Psychology1981References: 3

    A review of the first-letter mnemonic literature revealed inconsistent results and a series of interesting areas for additional study. The current study examined the effect on male and female Ss (N = 72) of first-letter mnemonics in five conditions, training plus S-generated mnemonics, training plus E-generated mnemonics, a replication of Bower's pegword system plus first-letter mnemonics, the pegword system alone, and a control condition. No fac…