Keng-Boon Ooi
Biographic Data
| ID | 2131087 |
|---|---|
| NAME | Keng-Boon Ooi |
| GIVEN NAMES | Keng-Boon |
| FAMILY NAME | Ooi |
| SIGNATURE | OOI K |
| AFFILIATIONS | UCSI University |
| ORCID | 0000-0002-3384-1207 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 52 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Why SMEs Want to Reduce Carbon Emissions? Ecological Responsibility, Legitimation, or Competitiveness
This study examines the influence of ecological responsibility, legitimation, and competitiveness on the intention of Taiwanese SMEs to adopt carbon reduction practices. It further investigates whether these intentions translate into actual implementation and explores the moderating role of employee green efficacy in this relationship. Data were collected through a questionnaire survey of Taiwanese SMEs. A total of 326 valid responses were analyz…
Metaverse for supply chain resilience
The Potential of Generative Artificial Intelligence Across Disciplines
In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of life that are comparable to those of the Internet and smartphones. More specifically, generative AI utilizes machine learning, neural networks, and other techniques to generate new content (e.g. text,…
When things fall apart
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Do consumers’ perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications
Examining factors influencing university students' adoption of generative artificial intelligence
The introduction of Generative Artificial Intelligence (GenAI) has transformed the way university students learn. To understand the factors that affect the adoption of GenAI among university students, we proposed a comprehensive research model based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), along with personal factors customized for GenAI. We conducted a cross-sectional survey to collect data from university stu…
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Revisiting TAM2 in behavioral targeting advertising
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
The disruptive mobile wallet in the hospitality industry
The age of mobile social commerce
Mobile social tourism shopping
Mobile technology acceptance model
Predicting the drivers of behavioral intention to use mobile learning
Influence of interorganizational relationships on SMEs' e‐business adoption
Purpose The objective of this paper is to examine the influence of interorganizational relationships on the adoption of e‐business in the supply chain of Malaysian small and medium enterprises (SMEs). Design/methodology/approach A questionnaire was distributed to 200 Malaysian SMEs with a response rate of 68 percent. Data were analyzed by employing multiple regression analysis. Findings Interorganizational relationships such as communication, col…
Mobile social tourism shopping
The disruptive mobile wallet in the hospitality industry
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Influence of interorganizational relationships on SMEs' e‐business adoption
Purpose The objective of this paper is to examine the influence of interorganizational relationships on the adoption of e‐business in the supply chain of Malaysian small and medium enterprises (SMEs). Design/methodology/approach A questionnaire was distributed to 200 Malaysian SMEs with a response rate of 68 percent. Data were analyzed by employing multiple regression analysis. Findings Interorganizational relationships such as communication, col…
Influence of interorganizational relationships on SMEs' e‐business adoption
Purpose The objective of this paper is to examine the influence of interorganizational relationships on the adoption of e‐business in the supply chain of Malaysian small and medium enterprises (SMEs). Design/methodology/approach A questionnaire was distributed to 200 Malaysian SMEs with a response rate of 68 percent. Data were analyzed by employing multiple regression analysis. Findings Interorganizational relationships such as communication, col…
Predicting the drivers of behavioral intention to use mobile learning
Mobile technology acceptance model
Mobile social tourism shopping
The age of mobile social commerce
The disruptive mobile wallet in the hospitality industry
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Revisiting TAM2 in behavioral targeting advertising
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Do consumers’ perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications
Examining factors influencing university students' adoption of generative artificial intelligence
The introduction of Generative Artificial Intelligence (GenAI) has transformed the way university students learn. To understand the factors that affect the adoption of GenAI among university students, we proposed a comprehensive research model based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), along with personal factors customized for GenAI. We conducted a cross-sectional survey to collect data from university stu…
The Potential of Generative Artificial Intelligence Across Disciplines
In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of life that are comparable to those of the Internet and smartphones. More specifically, generative AI utilizes machine learning, neural networks, and other techniques to generate new content (e.g. text,…
When things fall apart
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Why SMEs Want to Reduce Carbon Emissions? Ecological Responsibility, Legitimation, or Competitiveness
This study examines the influence of ecological responsibility, legitimation, and competitiveness on the intention of Taiwanese SMEs to adopt carbon reduction practices. It further investigates whether these intentions translate into actual implementation and explores the moderating role of employee green efficacy in this relationship. Data were collected through a questionnaire survey of Taiwanese SMEs. A total of 326 valid responses were analyz…
Metaverse for supply chain resilience
Computer Science (18 works) · Business (15 works) · Digital Marketing and Social Media (15 works) · Technology Adoption and User Behaviour (14 works) · Psychology (11 works) · Marketing (8 works) · Consumer Retail Behavior Studies (7 works) · Structural equation modeling (7 works) · Advertising (6 works) · Knowledge management (6 works)