Paul Harrigan
Biographic Data
| ID | 2131503 |
|---|---|
| NAME | Paul Harrigan |
| GIVEN NAMES | Paul |
| FAMILY NAME | Harrigan |
| SIGNATURE | HARRIGAN P |
| AFFILIATIONS | The University of Western Australia |
| ORCID | 0000-0003-2419-3153 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
From elements of empowerment to psychological empowerment
Livestreaming is currently one of the fastest-growing and most innovative tactics in digital marketing. This study focuses on a prominent livestreaming platform in the tourism industry, Ctrip BOSS Live and investigates how elements of empowerment, both hedonic and utilitarian, and psychological empowerment (meaning, competence and impact) lead to value co-creation in participation and citizenship behaviours. With multi-group analyses, the results…
A Guide to Graphic Design For Functional versus Experiential Ads
Previous research has focused on the content differences of functional versus experiential advertisements. The current research instead investigates graphic-design differences. The authors first conducted an observational study to observe graphicdesign differences in real-life functional and experiential advertisements. Afterwards, they experimentally investigated how the effectiveness of functional and experiential advertisements might be enhanc…
What makes people share political content on social media? The role of emotion, authority and ideology
Customer engagement with tourism social media brands
Show me the money
Conventional 'normative' theories of public relations have often centred on relationship building, dialogic theory and two-way communication. Despite these theories dominating much of the academic literature, practitioners continue to seek control in relationships to produce 'value outcomes' and meet measurable objectives for the organisations they work for. Public relations workers' ability to influence the influencers has been framed as relatio…
A Thematic Analysis of Mothers’ Motivations for Blogging
Social Media in Politics
This paper analyses the role played by social media in shaping political debate during the UK election campaign of May 2010, with a focus on local application within two constituencies in Hampshire. Barack Obama’s presidential campaign was such a digital triumph that it propelled social media onto the radar of marketers within commercial organisations worldwide. Literature in the field of political marketing has recommended the development of rel…
Customer engagement with tourism social media brands
Social Media in Politics
This paper analyses the role played by social media in shaping political debate during the UK election campaign of May 2010, with a focus on local application within two constituencies in Hampshire. Barack Obama’s presidential campaign was such a digital triumph that it propelled social media onto the radar of marketers within commercial organisations worldwide. Literature in the field of political marketing has recommended the development of rel…
Show me the money
Conventional 'normative' theories of public relations have often centred on relationship building, dialogic theory and two-way communication. Despite these theories dominating much of the academic literature, practitioners continue to seek control in relationships to produce 'value outcomes' and meet measurable objectives for the organisations they work for. Public relations workers' ability to influence the influencers has been framed as relatio…
A Thematic Analysis of Mothers’ Motivations for Blogging
Social Media in Politics
This paper analyses the role played by social media in shaping political debate during the UK election campaign of May 2010, with a focus on local application within two constituencies in Hampshire. Barack Obama’s presidential campaign was such a digital triumph that it propelled social media onto the radar of marketers within commercial organisations worldwide. Literature in the field of political marketing has recommended the development of rel…
Show me the money
Conventional 'normative' theories of public relations have often centred on relationship building, dialogic theory and two-way communication. Despite these theories dominating much of the academic literature, practitioners continue to seek control in relationships to produce 'value outcomes' and meet measurable objectives for the organisations they work for. Public relations workers' ability to influence the influencers has been framed as relatio…
Customer engagement with tourism social media brands
What makes people share political content on social media? The role of emotion, authority and ideology
A Guide to Graphic Design For Functional versus Experiential Ads
Previous research has focused on the content differences of functional versus experiential advertisements. The current research instead investigates graphic-design differences. The authors first conducted an observational study to observe graphicdesign differences in real-life functional and experiential advertisements. Afterwards, they experimentally investigated how the effectiveness of functional and experiential advertisements might be enhanc…
From elements of empowerment to psychological empowerment
Livestreaming is currently one of the fastest-growing and most innovative tactics in digital marketing. This study focuses on a prominent livestreaming platform in the tourism industry, Ctrip BOSS Live and investigates how elements of empowerment, both hedonic and utilitarian, and psychological empowerment (meaning, competence and impact) lead to value co-creation in participation and citizenship behaviours. With multi-group analyses, the results…
Advertising (4 works) · Business (4 works) · Political science (4 works) · Social media (4 works) · Social Media and Politics (4 works) · Sociology (4 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Law (3 works) · Marketing (3 works)