Ankur Kalra
Biographic Data
| ID | 213890 |
|---|---|
| NAME | Ankur Kalra |
| GIVEN NAMES | Ankur |
| FAMILY NAME | Kalra |
| SIGNATURE | KALRA A |
| AFFILIATIONS | Rice University |
| ORCID | 0000-0003-3878-2346 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
Despite firms' continued interest in using influencers to reach their target consumers, academic and practical insights are limited on what levers an influencer can use to enhance audience engagement using their posts. We demonstrate that posting stories with or about people whom they share close ties with-such as family, friends, and romantic partners-can be one effective lever. Content that incorporates close social ties can be effective for se…
Racial Differences and In-Hospital Outcomes Among Hospitalized Patients with Covid-19
It's Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
Recently, conversation on diversity and inclusion has been at the forefront in the media as well as the workplace. Though research has examined how diversity impacts organizational culture and decision-making, little attention has been given to how corporate diversity impacts consumers' responses to the firm. This article establishes a link between diversity and the perceived morality of market actors. A series of studies demonstrate that greater…
The Zero Bias in Target Retirement Fund Choice
Using a sample of individuals who hold target retirement funds (TRFs), we examine how people use arithmetic to estimate their retirement age. We find a robust 'zero' bias where investors have a strong preference for TRFs that end with zero compared to TRFs that end with five. The evidence is consistent that the bias is an outcome of people using imprecise arithmetic, specifically rounding up and down in the computational estimation required to es…
Bakersfield sound
Underpredicting Learning after Initial Experience with a Product
For products that require skills to use, such as computers, cell phones, and sports equipment, consumers’ purchase and usage decisions often depend on their prediction of the speed with which they will master the relevant skills. In this article, we identify a systematic pessimism in predictions of such skill learning occurring in the initial skill-acquisition phase of product use. After initially trying new products, people underpredict how quic…
Why Do Consumers Buy Extended Service Contracts
We examine purchases of extended service contracts, which are essentially insurance products, for electronic products in a retail setting. The primary insurance purchase determinants are perceived probability of loss, extent of loss, risk aversion, and amount of insurance premium. We examine how product characteristics (hedonic/utilitarian, manufacturer's warranty) and retailer actions (promotions, feature advertising) influence the purchase of e…
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Relying on a Bayesian-like framework, the authors develop a behavioral process model of perceived service quality. Perceptions of the dimensions of service quality are viewed to be a function of a customer's prior expectations of what will and what should transpire during a service encounter, as well as the customer's most recent contact with the service delivery system. These perceptions of quality dimensions form the basis for a person's overal…
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
William Boulding, Ajay Kalra, Richard Staelin, Valarie A. Zeithaml, A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 7-27
It's Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
Recently, conversation on diversity and inclusion has been at the forefront in the media as well as the workplace. Though research has examined how diversity impacts organizational culture and decision-making, little attention has been given to how corporate diversity impacts consumers' responses to the firm. This article establishes a link between diversity and the perceived morality of market actors. A series of studies demonstrate that greater…
Underpredicting Learning after Initial Experience with a Product
For products that require skills to use, such as computers, cell phones, and sports equipment, consumers’ purchase and usage decisions often depend on their prediction of the speed with which they will master the relevant skills. In this article, we identify a systematic pessimism in predictions of such skill learning occurring in the initial skill-acquisition phase of product use. After initially trying new products, people underpredict how quic…
Why Do Consumers Buy Extended Service Contracts
We examine purchases of extended service contracts, which are essentially insurance products, for electronic products in a retail setting. The primary insurance purchase determinants are perceived probability of loss, extent of loss, risk aversion, and amount of insurance premium. We examine how product characteristics (hedonic/utilitarian, manufacturer's warranty) and retailer actions (promotions, feature advertising) influence the purchase of e…
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
Despite firms' continued interest in using influencers to reach their target consumers, academic and practical insights are limited on what levers an influencer can use to enhance audience engagement using their posts. We demonstrate that posting stories with or about people whom they share close ties with-such as family, friends, and romantic partners-can be one effective lever. Content that incorporates close social ties can be effective for se…
The Zero Bias in Target Retirement Fund Choice
Using a sample of individuals who hold target retirement funds (TRFs), we examine how people use arithmetic to estimate their retirement age. We find a robust 'zero' bias where investors have a strong preference for TRFs that end with zero compared to TRFs that end with five. The evidence is consistent that the bias is an outcome of people using imprecise arithmetic, specifically rounding up and down in the computational estimation required to es…
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Relying on a Bayesian-like framework, the authors develop a behavioral process model of perceived service quality. Perceptions of the dimensions of service quality are viewed to be a function of a customer's prior expectations of what will and what should transpire during a service encounter, as well as the customer's most recent contact with the service delivery system. These perceptions of quality dimensions form the basis for a person's overal…
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
William Boulding, Ajay Kalra, Richard Staelin, Valarie A. Zeithaml, A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 7-27
Why Do Consumers Buy Extended Service Contracts
We examine purchases of extended service contracts, which are essentially insurance products, for electronic products in a retail setting. The primary insurance purchase determinants are perceived probability of loss, extent of loss, risk aversion, and amount of insurance premium. We examine how product characteristics (hedonic/utilitarian, manufacturer's warranty) and retailer actions (promotions, feature advertising) influence the purchase of e…
Underpredicting Learning after Initial Experience with a Product
For products that require skills to use, such as computers, cell phones, and sports equipment, consumers’ purchase and usage decisions often depend on their prediction of the speed with which they will master the relevant skills. In this article, we identify a systematic pessimism in predictions of such skill learning occurring in the initial skill-acquisition phase of product use. After initially trying new products, people underpredict how quic…
Bakersfield sound
The Zero Bias in Target Retirement Fund Choice
Using a sample of individuals who hold target retirement funds (TRFs), we examine how people use arithmetic to estimate their retirement age. We find a robust 'zero' bias where investors have a strong preference for TRFs that end with zero compared to TRFs that end with five. The evidence is consistent that the bias is an outcome of people using imprecise arithmetic, specifically rounding up and down in the computational estimation required to es…
Racial Differences and In-Hospital Outcomes Among Hospitalized Patients with Covid-19
It's Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
Recently, conversation on diversity and inclusion has been at the forefront in the media as well as the workplace. Though research has examined how diversity impacts organizational culture and decision-making, little attention has been given to how corporate diversity impacts consumers' responses to the firm. This article establishes a link between diversity and the perceived morality of market actors. A series of studies demonstrate that greater…
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
Despite firms' continued interest in using influencers to reach their target consumers, academic and practical insights are limited on what levers an influencer can use to enhance audience engagement using their posts. We demonstrate that posting stories with or about people whom they share close ties with-such as family, friends, and romantic partners-can be one effective lever. Content that incorporates close social ties can be effective for se…
Computer Science (6 works) · Business (5 works) · Marketing (5 works) · Psychology (5 works) · Perception (3 works) · Service (business) (3 works) · Advertising (2 works) · Customer Service Quality and Loyalty (2 works) · Economics (2 works) · Marketing (2 works)