Rauha Salam-Salmaoui
Biographic Data
| ID | 2180792 |
|---|---|
| NAME | Rauha Salam-Salmaoui |
| GIVEN NAMES | Rauha |
| FAMILY NAME | Salam-Salmaoui |
| SIGNATURE | SALAM-SALMAOUI R |
| AFFILIATIONS | University of Jyväskylä |
| ORCID | 0009-0002-2353-2352 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Good Muslim Girls’ with Punchlines: Piety, Agency and Humour in Pakistani Stand-Up Comedy
Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan
In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. E…
Reframing masculinity: Male beauty influencers, hybridity, and the digital Pakistani diaspora
In this article, we examine how digital diasporas reconfigure Pakistani gender norms through the case of Adnan Zafar, known as Ken Doll Dubai. Drawing on Bhabha’s hybridity and Brinkerhoff’s digital diaspora frameworks, we investigate how Zafar’s engagement with beauty and feminised aesthetics subverts rigid masculine ideals, intersecting global beauty standards with local expectations. By positioning influencer culture within non-Western context…
Political masculinities: Crisis, governance, and leadership in Imran Khan's Unga speeches
This study examines how Imran Khan constructs his political masculinity in his 2019 and 2021 UNGA speeches, employing a rhetoric that intertwines Islamic morality, nationalist pride, and transnational justice. Using Hearn’s framework of political masculinities, the study highlights how Khan’s discourse negotiates Pakistan’s volatile socio-political hierarchies while positioning himself as a moral leader of the Global South. The study argues that …
Constructing the 'New Worker-Self': Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System
In the context of globalization, the emergence of the "new worker-self" archetype has gained attention, with English proficiency playing a crucial role in Pakistan's socio-economic landscape. This study examines the 'English Works!' program brochures using Foucauldian theory to understand the construction of the "new worker-self" narrative and its alignment with global discourses. Through discursive strategies like student testimonials and skills…
Whiteness as currency: Exploring racial ideologies in Pakistan's English language teaching sphere
The study specifically answers the following research question:. • RQ: how do members of SPELT and LAP articulate racial ideologies in their interviews, and how do these ideologies, in conjunction with historical discourses, structure racial inequalities within Pakistan's ELT development?. Addressing the problem of racial ideologies in Pakistan's English Language Teaching (ELT) sphere, this study examines the practices within the Society of Pakis…
Navigating the Forbidden: “Churails” and Queer Spatiality
This study examines the portrayal of queer identities within the Pakistani web series “Churails,” set against the backdrop of the country’s socio-cultural norms. Employing Halberstam’s notion of Queer Spatiality as its analytical framework, the study delves into how “Churails” creates transient spaces that challenge heteronormative structures and narratives, offering a fresh perspective on queer resistance and identity formation. The findings rev…
The ‘Mascara Boys’: Performance, Subversion, and the New Pakistani Masculinity
This study offers an exploration into the performative expressions of gender and masculinity by the "Mascara Boys" in Pakistan. Situating the research within the frameworks of performativity theory and hybrid masculinities, the study investigates how these individuals subvert and challenge established masculinity norms through the strategic use of Instagram as a transgressive digital space. The findings reveal a multifaceted landscape where digit…
Reclaiming Femininity: A Multimodal Critical Discourse Analysis of Pakistani Web Series Churails ’ Title Track “ Doosra Janum ”
This study explores Pakistan's deeply ingrained heteropatriarchal ideologies through the “Doosra Janum” (Second Incarnation) title track from Churails, using multimodal critical discourse analysis, performativity, and postcolonial feminist theory. Amidst the web series' burgeoning role in blending entertainment with social critique in Pakistan, the study illuminates the power of cinematic techniques in forging new narratives around gender and cul…
Motorcycles, minarets, and mullahs: A multimodal critical discourse analysis on Pakistan’s journey to rebrand Islam
This study addresses the issue of how religious authority is negotiated and redefined in the age of digital media, focusing on the case of Raja Zia ul Haq, a Pakistani Muslim cleric. Utilizing Multimodal Critical Discourse Analysis, the study posits that Zia ul Haq’s strategic semiotic choices in attire and symbolism serve as calculated maneuvers to navigate complex dialogues of power, identity, and cultural capital. The findings reveal that his …
Twitter and politics: A framing analysis of Maryam Nawaz and Imran Khan's social media discourse
This study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and influence public perceptions. The study enhances our understanding of the interplay between political communication and political identities, shedding light o…
Hollywood comes to Pakistan: Churails’ appropriation of Hollywood detective genre
This research study employs Bordwell, Thompson, and Staiger’s classical Hollywood narrative framework to investigate how the Pakistani web series Churails appropriates and redefines the conventions of the traditional Hollywood detective genre by incorporating local cultural and social contexts. The study’s findings provide significant insights into the emergence of new narratives in Pakistani media that draw inspiration from global genres while a…
Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan
In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. E…
Navigating the Forbidden: “Churails” and Queer Spatiality
This study examines the portrayal of queer identities within the Pakistani web series “Churails,” set against the backdrop of the country’s socio-cultural norms. Employing Halberstam’s notion of Queer Spatiality as its analytical framework, the study delves into how “Churails” creates transient spaces that challenge heteronormative structures and narratives, offering a fresh perspective on queer resistance and identity formation. The findings rev…
Reclaiming Femininity: A Multimodal Critical Discourse Analysis of Pakistani Web Series Churails ’ Title Track “ Doosra Janum ”
This study explores Pakistan's deeply ingrained heteropatriarchal ideologies through the “Doosra Janum” (Second Incarnation) title track from Churails, using multimodal critical discourse analysis, performativity, and postcolonial feminist theory. Amidst the web series' burgeoning role in blending entertainment with social critique in Pakistan, the study illuminates the power of cinematic techniques in forging new narratives around gender and cul…
Twitter and politics: A framing analysis of Maryam Nawaz and Imran Khan's social media discourse
This study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and influence public perceptions. The study enhances our understanding of the interplay between political communication and political identities, shedding light o…
Hollywood comes to Pakistan: Churails’ appropriation of Hollywood detective genre
This research study employs Bordwell, Thompson, and Staiger’s classical Hollywood narrative framework to investigate how the Pakistani web series Churails appropriates and redefines the conventions of the traditional Hollywood detective genre by incorporating local cultural and social contexts. The study’s findings provide significant insights into the emergence of new narratives in Pakistani media that draw inspiration from global genres while a…
Constructing the 'New Worker-Self': Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System
In the context of globalization, the emergence of the "new worker-self" archetype has gained attention, with English proficiency playing a crucial role in Pakistan's socio-economic landscape. This study examines the 'English Works!' program brochures using Foucauldian theory to understand the construction of the "new worker-self" narrative and its alignment with global discourses. Through discursive strategies like student testimonials and skills…
Whiteness as currency: Exploring racial ideologies in Pakistan's English language teaching sphere
The study specifically answers the following research question:. • RQ: how do members of SPELT and LAP articulate racial ideologies in their interviews, and how do these ideologies, in conjunction with historical discourses, structure racial inequalities within Pakistan's ELT development?. Addressing the problem of racial ideologies in Pakistan's English Language Teaching (ELT) sphere, this study examines the practices within the Society of Pakis…
Navigating the Forbidden: “Churails” and Queer Spatiality
This study examines the portrayal of queer identities within the Pakistani web series “Churails,” set against the backdrop of the country’s socio-cultural norms. Employing Halberstam’s notion of Queer Spatiality as its analytical framework, the study delves into how “Churails” creates transient spaces that challenge heteronormative structures and narratives, offering a fresh perspective on queer resistance and identity formation. The findings rev…
The ‘Mascara Boys’: Performance, Subversion, and the New Pakistani Masculinity
This study offers an exploration into the performative expressions of gender and masculinity by the "Mascara Boys" in Pakistan. Situating the research within the frameworks of performativity theory and hybrid masculinities, the study investigates how these individuals subvert and challenge established masculinity norms through the strategic use of Instagram as a transgressive digital space. The findings reveal a multifaceted landscape where digit…
Reclaiming Femininity: A Multimodal Critical Discourse Analysis of Pakistani Web Series Churails ’ Title Track “ Doosra Janum ”
This study explores Pakistan's deeply ingrained heteropatriarchal ideologies through the “Doosra Janum” (Second Incarnation) title track from Churails, using multimodal critical discourse analysis, performativity, and postcolonial feminist theory. Amidst the web series' burgeoning role in blending entertainment with social critique in Pakistan, the study illuminates the power of cinematic techniques in forging new narratives around gender and cul…
Motorcycles, minarets, and mullahs: A multimodal critical discourse analysis on Pakistan’s journey to rebrand Islam
This study addresses the issue of how religious authority is negotiated and redefined in the age of digital media, focusing on the case of Raja Zia ul Haq, a Pakistani Muslim cleric. Utilizing Multimodal Critical Discourse Analysis, the study posits that Zia ul Haq’s strategic semiotic choices in attire and symbolism serve as calculated maneuvers to navigate complex dialogues of power, identity, and cultural capital. The findings reveal that his …
Good Muslim Girls’ with Punchlines: Piety, Agency and Humour in Pakistani Stand-Up Comedy
Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan
In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. E…
Reframing masculinity: Male beauty influencers, hybridity, and the digital Pakistani diaspora
In this article, we examine how digital diasporas reconfigure Pakistani gender norms through the case of Adnan Zafar, known as Ken Doll Dubai. Drawing on Bhabha’s hybridity and Brinkerhoff’s digital diaspora frameworks, we investigate how Zafar’s engagement with beauty and feminised aesthetics subverts rigid masculine ideals, intersecting global beauty standards with local expectations. By positioning influencer culture within non-Western context…
Political masculinities: Crisis, governance, and leadership in Imran Khan's Unga speeches
This study examines how Imran Khan constructs his political masculinity in his 2019 and 2021 UNGA speeches, employing a rhetoric that intertwines Islamic morality, nationalist pride, and transnational justice. Using Hearn’s framework of political masculinities, the study highlights how Khan’s discourse negotiates Pakistan’s volatile socio-political hierarchies while positioning himself as a moral leader of the Global South. The study argues that …
Sociology (11 works) · Gender Studies (9 works) · Political science (6 works) · Law (5 works) · Gender Studies (4 works) · Media, Gender, and Advertising (4 works) · Politics (4 works) · Aesthetics (3 works) · Epistemology (3 works) · Linguistics (3 works)