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Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan

Bibliographic Data

ID7154384
AuthorsShazrah Salam (0000-0001-7564-6920, Bahauddin Zakariya University), Rauha Salam-Salmaoui (0009-0002-2353-2352, Univeristy of Jyväskylä, corresponding author)
Year2025
Volume25
Issue5
Pages1292-1314
Publication date2025-07-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFeminist Media Studies (JOURNAL)
Journal identifiersISSN: 1468-0777 • E-ISSN: 1471-5902
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14680777.2024.2394841
OpenAlexW4402380097
LanguageEN
Citations received3
References cited44

In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. Employing theories of hybridity and intersectionality, “Churails” presents a nuanced portrayal of Pakistani women’s struggles and resistances. This essay positions “Churails” as a significant cultural artifact that reimagines gender roles and contributes to the discourse on gender equality in a postcolonial context, highlighting the transformative potential of popular culture in feminist resistance

Biology · Hybridity · Mimicry · Sociology · Anthropology · Foucault, Power, and Ethics · Gender Studies · South Asian Cinema and Culture · Turkey's Politics and Society · Ecology

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Unique citing works3
Citations per year3
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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