Gianluigi Guido
Biographic Data
| ID | 220107 |
|---|---|
| NAME | Gianluigi Guido |
| GIVEN NAMES | Gianluigi |
| FAMILY NAME | Guido |
| SIGNATURE | GUIDO G |
| AFFILIATIONS | University of Salento |
| ORCID | 0000-0002-3578-4795 |
| VERIFIED | Yes |
| TOTAL WORKS | 32 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 32 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The evolution of elderly consumer research: A historical review
This article reconstructs the evolution of research on elderly consumers from the 1950s to the present, providing insights for both scholars and practitioners. The historical dimension identifies five major phases in marketing thought – from early descriptive works to contemporary studies on digital aging – revealing how the elderly consumer evolved from a marginal, deficit-defined figure to an autonomous, identity-driven actor. Taken together, t…
Socialites in consumer culture: A Socio-marketing perspective
Researchers and marketing practitioners have long been intrigued by the impact that famous individuals can wield over consumer behavior and cultural trends. This paper focuses on the “socialite” – an individual who is extremely well-known in the public eye, yet typically not on the basis of outstanding talent or professional achievement. Unlike celebrities admired for athletic, artistic, or other skills, socialites epitomize being famous for bein…
Assessing the relationship among hotel star class, online reviews’ valence, length, and communication style
Despite the prevalence of online reviews, little research has examined the possible linkage between reviewers’ communication styles and Hotel Star Class (HSC). Indeed, it is unclear whether review length and communication style change based on the type of hotel being reviewed (proxied by HSC classification). Applying two multivariate analyses of variance to a sample of TripAdvisor® reviews regarding nineteen hotels, this study revealed that less …
Anthropomorphic chatbots' for future healthcare services: Effects of personality, gender, and roles on source credibility, user satisfaction, and intention to use
Effectiveness of pictorial warnings on food fat content: Consumers’ perception and neurological responses
Purpose This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of food products when presented with two distinct label types: (1) a textual warning, providing succinct information about the fat content, and (2) a pictorial warning, offering a visual representation that immediately signifies the fat content. Design/methodology/appr…
A Hierarchical Personality Approach Toward a Fuller Understanding of Onychophagia and Compulsive Buying
Results showed that onychophagia was affected by other obsessive-compulsive disorders-particularly trichotillomania, and excoriation disorder, which significantly increased the likelihood that the participant was a compulsive buyer
Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy
This study aims to investigate the factors affecting the decision to revisit a cultural heritage destination and recommend it to others (heritage destination loyalty). A mediation model is directed to understand the role played by intrinsic factors – related to tourists’ personal characteristics – extrinsic factors – the destination heritage offers – and satisfaction – the subjective positive/negative state deriving from the comparison between ex…
Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars
Framing green marketing messages for museums and art galleries: An empirical research in Italy
Museums and art galleries may benefit from creating an image of environmentally responsible organizations using green marketing messages. However, the effectiveness of these messages often depends on how they are framed, an aspect that may impact message recipients’ perception of and intentions toward such organizations. The present research addresses this issue with an experiment that assessed how recipients react to a negatively- versus positiv…
The role of psychological flow in adventure tourism: Sociodemographic antecedents and consequences on word-of-mouth and life satisfaction
While the concept of experience has attracted considerable attention in tourism, the research on psychological flow, as a mental state that tourists may derive from extraordinary experiences, has remained limited, especially in the field of tourism marketing. Yet, this concept might have an important role in promoting sustainable forms of tourism. This paper investigates the sociodemographic antecedents and consequences of psychological flow in t…
Gluttony as predictor of compulsive buying behaviour
Purpose The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism). Design/methodology/approach The hypotheses were tested by applying survey data from 335 participants to a med…
Pictorial warning labels as deterrents of alcohol abuse
Purpose The purpose of this research is to demonstrate the effectiveness of pictorial warning labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates the impact of three different kinds of warning labels that can potentially discourage alcoholic drinking: (1) a claim, in text format, that cautions consumers about the product (i.e. a responsibility warning statement); (2) a textual warning label, text-format inf…
The effect of fervid attachment to religious rites on tourism: Evidence from the Holy Week in Southern Italy
Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these characteristics could be emphasized to promote sustainable local development. Design/methodology/approach Based on the principles of an ethnographic research appr…
A fuzzy expert system for sustainable local development
This research develops a fuzzy logic-based expert system that models the three main dimensions of sustainable development (SD) (social, economic and environmental) in relation to local areas. We applied this system to a lagging Southern Italian province that includes 97 municipalities with different levels of development. This approach allowed for the inclusion of experts’ opinions, which ensured a more comprehensive assessment of SD than methods…
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Communicating the health value of extra-virgin olive oil: An investigation of consumers' responses to health claims
Purpose This research investigates the effectiveness of the four health claims that the European Union (EU) authorized for extra-virgin olive oil (EVOO) in terms of perceived text clarity, text interestingness, message credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention. Design/methodology/approach An experimental study with 185 participants investigated consumer res…
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented…
Marketing Intelligence
Marketing intelligence designates a discipline characterized by: the collection of any piece of information that might have some relevance to the company; the centralization of this activity into just one information system; the obligatory use of computer for the cataloguing and the retrieval of collected information.
Place Marketing
Place marketing can be defined as a series of persuasive activities carried out by a strategic subject (made of both public and private organizations) aimed at reshaping expectations, changing the priority of desires, and acting on experiences of interaction with the local territorial system by internal users (e.g., residents and firms) and external ones (e.g., tourists and investors), in a way to persuade them to collaborate.
Hope
Hope is as an affective status characterized by high intensity and short duration, basically: a higher order positive emotion (i.e., neither basilar nor biologically grounded), which can be the response to a marketing stimulus.
Inductional Marketing
In inductional marketing, the final products of firms are represented by the consumers themselves, every time the firm attempts to transform them into its customers by acting on their satisfaction determinants (i.e., expectancies and perceptions).
Salience
A marketing stimulus is salient with respect to other stimuli – and, therefore, is able to activate as much as four times more memory – in two cases: either when it is incongruent, in a given context, with respect to the perceivers' mental schemata (so‐called salience in a narrow sense, or in‐salience); or when it is congruent, in a given context, with the perceivers' personal objectives (so‐called relevance, or re‐salience). In both cases, stimu…
Brand personality: How to make the metaphor fit
When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
A fuzzy expert system for sustainable local development
This research develops a fuzzy logic-based expert system that models the three main dimensions of sustainable development (SD) (social, economic and environmental) in relation to local areas. We applied this system to a lagging Southern Italian province that includes 97 municipalities with different levels of development. This approach allowed for the inclusion of experts’ opinions, which ensured a more comprehensive assessment of SD than methods…
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
Brand personality: How to make the metaphor fit
Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels
Contents: Ethics in consumer buying - The influence of moral norms and self-identity in the choice of organic food products - Effects of product personality, moral norms and moral disengagement on the intention to buy organic food products - The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products - Effects of attitude and personal values on the purchase intention of genetically modif…
Influence of Brand Personality-Marker Attributes on Purchasing Intention: The Role of Emotionality
Marketing researchers employ the Five-Factor Model to describe branded products using attributes of human personality. "Marker attributes" used to elicit these brand personality attributes may be related to consumers' intention to purchase. Two connected studies, carried out on two samples of 91 and 557 participants, respectively, indicated that brand personality-marker attributes predict intention to purchase, but only to the extent that such at…
Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility
This research investigates the effects of mixed emotions on the positioning and on the intention to purchase different categories of branded products (i.e., Attractiveness-products, Expertise-products, and Trustworthiness-products), in relation to their main component of credibility (Ohanian, 1990). On the basis of a focus group (n = 12) aimed to identify the three branded products used as stimuli and a pre-test (n = 240) directed to discover emo…
Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing
The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing--a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was co…
Marketing Intelligence
Marketing intelligence designates a discipline characterized by: the collection of any piece of information that might have some relevance to the company; the centralization of this activity into just one information system; the obligatory use of computer for the cataloguing and the retrieval of collected information.
Place Marketing
Place marketing can be defined as a series of persuasive activities carried out by a strategic subject (made of both public and private organizations) aimed at reshaping expectations, changing the priority of desires, and acting on experiences of interaction with the local territorial system by internal users (e.g., residents and firms) and external ones (e.g., tourists and investors), in a way to persuade them to collaborate.
Hope
Hope is as an affective status characterized by high intensity and short duration, basically: a higher order positive emotion (i.e., neither basilar nor biologically grounded), which can be the response to a marketing stimulus.
Inductional Marketing
In inductional marketing, the final products of firms are represented by the consumers themselves, every time the firm attempts to transform them into its customers by acting on their satisfaction determinants (i.e., expectancies and perceptions).
Salience
A marketing stimulus is salient with respect to other stimuli – and, therefore, is able to activate as much as four times more memory – in two cases: either when it is incongruent, in a given context, with respect to the perceivers' mental schemata (so‐called salience in a narrow sense, or in‐salience); or when it is congruent, in a given context, with the perceivers' personal objectives (so‐called relevance, or re‐salience). In both cases, stimu…
Customer Satisfaction
Customer satisfaction is basically the judgment a consumer makes in relation to his/her sense of fulfillment related to his/her choices about the purchase and use of specific products and services. The concept of satisfaction emerging from past research shares three recurrent elements: the fact of being a (either cognitive or emotional) response to an evaluation process; the fact that such a response depends on a specific focus (constituted by in…
Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking
The paper explores the “mix-and-match” consumption trend and the brand recognition of luxury fashion brands. Results show that consumer recognition of luxury fashion brands increases when pairing these branded products with those made by fast-fashion companies. Findings also show that luxury fashion brands are mainly recognized through accessories. Eye-tracking technology has been used to conduct the study
Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented…
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Communicating the health value of extra-virgin olive oil: An investigation of consumers' responses to health claims
Purpose This research investigates the effectiveness of the four health claims that the European Union (EU) authorized for extra-virgin olive oil (EVOO) in terms of perceived text clarity, text interestingness, message credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention. Design/methodology/approach An experimental study with 185 participants investigated consumer res…
Framing green marketing messages for museums and art galleries: An empirical research in Italy
Museums and art galleries may benefit from creating an image of environmentally responsible organizations using green marketing messages. However, the effectiveness of these messages often depends on how they are framed, an aspect that may impact message recipients’ perception of and intentions toward such organizations. The present research addresses this issue with an experiment that assessed how recipients react to a negatively- versus positiv…
The role of psychological flow in adventure tourism: Sociodemographic antecedents and consequences on word-of-mouth and life satisfaction
While the concept of experience has attracted considerable attention in tourism, the research on psychological flow, as a mental state that tourists may derive from extraordinary experiences, has remained limited, especially in the field of tourism marketing. Yet, this concept might have an important role in promoting sustainable forms of tourism. This paper investigates the sociodemographic antecedents and consequences of psychological flow in t…
Gluttony as predictor of compulsive buying behaviour
Purpose The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism). Design/methodology/approach The hypotheses were tested by applying survey data from 335 participants to a med…
Pictorial warning labels as deterrents of alcohol abuse
Purpose The purpose of this research is to demonstrate the effectiveness of pictorial warning labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates the impact of three different kinds of warning labels that can potentially discourage alcoholic drinking: (1) a claim, in text format, that cautions consumers about the product (i.e. a responsibility warning statement); (2) a textual warning label, text-format inf…
The effect of fervid attachment to religious rites on tourism: Evidence from the Holy Week in Southern Italy
Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these characteristics could be emphasized to promote sustainable local development. Design/methodology/approach Based on the principles of an ethnographic research appr…
A fuzzy expert system for sustainable local development
This research develops a fuzzy logic-based expert system that models the three main dimensions of sustainable development (SD) (social, economic and environmental) in relation to local areas. We applied this system to a lagging Southern Italian province that includes 97 municipalities with different levels of development. This approach allowed for the inclusion of experts’ opinions, which ensured a more comprehensive assessment of SD than methods…
A Hierarchical Personality Approach Toward a Fuller Understanding of Onychophagia and Compulsive Buying
Results showed that onychophagia was affected by other obsessive-compulsive disorders-particularly trichotillomania, and excoriation disorder, which significantly increased the likelihood that the participant was a compulsive buyer
Psychology (23 works) · Social Psychology (19 works) · Business (18 works) · Consumer Behavior in Brand Consumption and Identification (18 works) · Computer Science (11 works) · Marketing (11 works) · Advertising (10 works) · Marketing (10 works) · Political science (10 works) · Social Psychology (9 works)