Inductional Marketing
Bibliographic Data
| ID | 23601563 |
|---|---|
| Authors | Gianluigi Guido (0000-0002-3578-4795, University of Salento, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090136 |
| OpenAlex | W4249727421 |
| ISBN | 9781118785317 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
In inductional marketing, the final products of firms are represented by the consumers themselves, every time the firm attempts to transform them into its customers by acting on their satisfaction determinants (i.e., expectancies and perceptions).
Advertising · Business · Perception · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Marketing · Marketing and Advertising Strategies · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,2 |
| Citation span | 2021 - 2021 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |