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Sara Champlin

Biographic Data

ID220238
NAMESara Champlin
GIVEN NAMESSara
FAMILY NAMEChamplin
SIGNATURECHAMPLIN S
AFFILIATIONSUniversity of North Texas
ORCID0000-0001-8138-7830
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS14
WORKS AS AUTHOR10
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Model of Advertising Practitioner Scholarship (Maps)

    Kasey Windels, Sara Champlin et al.•ARTICLE•Journal of Advertising•2026

    Practitioner knowledge is fundamentally different from academic knowledge. Scholars across many disciplines study advertising practitioners to bring understanding of real-world practice to academia. This study implements a multi-disciplinary scoping review of the extensive body of research (N = 456 articles) that garners viewpoints from advertising practitioners. It distills the existing literature and offers a theoretically grounded framework, t…

  • Opening Access but Concealing Contact

    Sara Champlin, Sharon Miller et al.•ARTICLE•Health Communication•2025

    Hearing loss is a prevalent chronic health condition with approximately 40 million Americans living with mild to moderate hearing loss. Yet, only about 20% will ever pursue hearing interventions. To broaden uptake the FDA approved over the counter (OTC) hearing aid (HA) options in October 2022. A stigmatized health topic, it is both necessary and well-timed to explore how HAs are depicted in consumer-facing communications, which has not been form…

  • Information overload

    Open Access•Sara Champlin•ARTICLE•Current Psychology•2022

  • Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

    Open Access•Yvette Sterbenk, Sara Champlin et al.•ARTICLE•Journal of Business Ethics•2022

  • Deferring gender equality until the next generation

    Kasey Windels, Sara Champlin et al.•ARTICLE•Feminist Media Studies•2021•Cited by: 1•References: 10

    Through a textual analysis of award-winning femvertising, this article identifies and articulates the elements of an iteration of postfeminist discourse featuring children, which we refer to as the “next generation” discourse. The next generation discourse includes elements common in postfeminism, such as a tendency to focus attention on women’s individual efforts as the key to their success and to ignore the impact of structural inequalities. Ne…

  • Communicating Support in Pride Collection Advertising

    Sara Champlin, Minjie Li•ARTICLE•International Journal of…•2020•Cited by: 2•References: 12

    Each year numerous brands, including those with a global consumer base, develop “Pride collections” or, limited-edition, often rainbow-patterned products created for lesbian, gay, bisexual, transgender, queer (LGBTQ) Pride month. These products have received criticism for co-opting LGBTQ symbols for commercial purposes. Using samples of heterosexual and LGBTQ participants, this study examines the impact of model gender expression (masculine, femi…

  • Assessment of Safe Listening Intentional Behavior Toward Personal Listening Devices in Young Adults

    Open Access•Kamakshi V Gopal, Sara Champlin et al.•ARTICLE•International Journal of…•2019

    Recreational noise-induced hearing loss (RNIHL) is a highly preventable disorder that is commonly seen in teenagers and young adults. Despite the documented negative effects of RNIHL, it is still challenging to persuade people to adopt safe listening behaviors. More research is needed to understand the underlying factors guiding listeners' intentions to engage in safe listening habits. We used the Theory of Planned Behavior (TPB) to identify atti…

  • Toward a Better Understanding of Patient Health Literacy

    Open Access•Sara Champlin, Michael Mackert et al.•ARTICLE•Qualitative Health Research•2017•Cited by: 8•References: 42

    While many health literacy assessments exist, this area of research lacks an instrument that isolates and reflects the four components driving this concept (abilities to find, understand, use, and communicate about health information). The purpose of this study was to determine what abilities comprise the first component, how a patient finds health information. Low ( n = 13) and adequate ( n = 14) health literacy patients, and health professional…

  • Is the Consumption of Energy Drinks Associated With Academic Achievement Among College Students

    Open Access•Sara Champlin, Sara E Champlin et al.•ARTICLE•The Journal of Primary Prevention•2016

  • EHealth and Health Literacy

    Open Access•Michael Mackert, Sara Champlin et al.•ARTICLE•Journal of Computer-Mediated…•2014•Cited by: 3•References: 5

    The development of e-health may provide powerful tools to improve health, but users' health literacy plays a role in their ability to make the most of e-health applications. This study reviewed research focused on e-health and health literacy, using content analysis to assess 95 articles from 2000 to 2010 to provide an overview of work done in this emerging field. Articles were coded for use of theory, research methods, and clarity of reporting s…

  • Toward a Better Understanding of Patient Health Literacy

    Open Access•Sara Champlin, Michael Mackert et al.•ARTICLE•Qualitative Health Research•2017•Cited by: 8•References: 42

    While many health literacy assessments exist, this area of research lacks an instrument that isolates and reflects the four components driving this concept (abilities to find, understand, use, and communicate about health information). The purpose of this study was to determine what abilities comprise the first component, how a patient finds health information. Low ( n = 13) and adequate ( n = 14) health literacy patients, and health professional…

  • EHealth and Health Literacy

    Open Access•Michael Mackert, Sara Champlin et al.•ARTICLE•Journal of Computer-Mediated…•2014•Cited by: 3•References: 5

    The development of e-health may provide powerful tools to improve health, but users' health literacy plays a role in their ability to make the most of e-health applications. This study reviewed research focused on e-health and health literacy, using content analysis to assess 95 articles from 2000 to 2010 to provide an overview of work done in this emerging field. Articles were coded for use of theory, research methods, and clarity of reporting s…

  • Communicating Support in Pride Collection Advertising

    Sara Champlin, Minjie Li•ARTICLE•International Journal of…•2020•Cited by: 2•References: 12

    Each year numerous brands, including those with a global consumer base, develop “Pride collections” or, limited-edition, often rainbow-patterned products created for lesbian, gay, bisexual, transgender, queer (LGBTQ) Pride month. These products have received criticism for co-opting LGBTQ symbols for commercial purposes. Using samples of heterosexual and LGBTQ participants, this study examines the impact of model gender expression (masculine, femi…

  • Deferring gender equality until the next generation

    Kasey Windels, Sara Champlin et al.•ARTICLE•Feminist Media Studies•2021•Cited by: 1•References: 10

    Through a textual analysis of award-winning femvertising, this article identifies and articulates the elements of an iteration of postfeminist discourse featuring children, which we refer to as the “next generation” discourse. The next generation discourse includes elements common in postfeminism, such as a tendency to focus attention on women’s individual efforts as the key to their success and to ignore the impact of structural inequalities. Ne…

  • EHealth and Health Literacy

    Open Access•Michael Mackert, Sara Champlin et al.•ARTICLE•Journal of Computer-Mediated…•2014•Cited by: 3•References: 5

    The development of e-health may provide powerful tools to improve health, but users' health literacy plays a role in their ability to make the most of e-health applications. This study reviewed research focused on e-health and health literacy, using content analysis to assess 95 articles from 2000 to 2010 to provide an overview of work done in this emerging field. Articles were coded for use of theory, research methods, and clarity of reporting s…

  • Is the Consumption of Energy Drinks Associated With Academic Achievement Among College Students

    Open Access•Sara Champlin, Sara E Champlin et al.•ARTICLE•The Journal of Primary Prevention•2016

  • Toward a Better Understanding of Patient Health Literacy

    Open Access•Sara Champlin, Michael Mackert et al.•ARTICLE•Qualitative Health Research•2017•Cited by: 8•References: 42

    While many health literacy assessments exist, this area of research lacks an instrument that isolates and reflects the four components driving this concept (abilities to find, understand, use, and communicate about health information). The purpose of this study was to determine what abilities comprise the first component, how a patient finds health information. Low ( n = 13) and adequate ( n = 14) health literacy patients, and health professional…

  • Assessment of Safe Listening Intentional Behavior Toward Personal Listening Devices in Young Adults

    Open Access•Kamakshi V Gopal, Sara Champlin et al.•ARTICLE•International Journal of…•2019

    Recreational noise-induced hearing loss (RNIHL) is a highly preventable disorder that is commonly seen in teenagers and young adults. Despite the documented negative effects of RNIHL, it is still challenging to persuade people to adopt safe listening behaviors. More research is needed to understand the underlying factors guiding listeners' intentions to engage in safe listening habits. We used the Theory of Planned Behavior (TPB) to identify atti…

  • Communicating Support in Pride Collection Advertising

    Sara Champlin, Minjie Li•ARTICLE•International Journal of…•2020•Cited by: 2•References: 12

    Each year numerous brands, including those with a global consumer base, develop “Pride collections” or, limited-edition, often rainbow-patterned products created for lesbian, gay, bisexual, transgender, queer (LGBTQ) Pride month. These products have received criticism for co-opting LGBTQ symbols for commercial purposes. Using samples of heterosexual and LGBTQ participants, this study examines the impact of model gender expression (masculine, femi…

  • Deferring gender equality until the next generation

    Kasey Windels, Sara Champlin et al.•ARTICLE•Feminist Media Studies•2021•Cited by: 1•References: 10

    Through a textual analysis of award-winning femvertising, this article identifies and articulates the elements of an iteration of postfeminist discourse featuring children, which we refer to as the “next generation” discourse. The next generation discourse includes elements common in postfeminism, such as a tendency to focus attention on women’s individual efforts as the key to their success and to ignore the impact of structural inequalities. Ne…

  • Information overload

    Open Access•Sara Champlin•ARTICLE•Current Psychology•2022

  • Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

    Open Access•Yvette Sterbenk, Sara Champlin et al.•ARTICLE•Journal of Business Ethics•2022

  • Opening Access but Concealing Contact

    Sara Champlin, Sharon Miller et al.•ARTICLE•Health Communication•2025

    Hearing loss is a prevalent chronic health condition with approximately 40 million Americans living with mild to moderate hearing loss. Yet, only about 20% will ever pursue hearing interventions. To broaden uptake the FDA approved over the counter (OTC) hearing aid (HA) options in October 2022. A stigmatized health topic, it is both necessary and well-timed to explore how HAs are depicted in consumer-facing communications, which has not been form…

  • Model of Advertising Practitioner Scholarship (Maps)

    Kasey Windels, Sara Champlin et al.•ARTICLE•Journal of Advertising•2026

    Practitioner knowledge is fundamentally different from academic knowledge. Scholars across many disciplines study advertising practitioners to bring understanding of real-world practice to academia. This study implements a multi-disciplinary scoping review of the extensive body of research (N = 456 articles) that garners viewpoints from advertising practitioners. It distills the existing literature and offers a theoretically grounded framework, t…

Psychology (7 works) · Political science (5 works) · Social Psychology (5 works) · Medicine (4 works) · Business (3 works) · Communication (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Media, Gender, and Advertising (3 works) · Public relations (3 works)

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