Anthony C Ursic
Biographic Data
| ID | 221278 |
|---|---|
| NAME | Anthony C Ursic |
| GIVEN NAMES | Anthony C |
| FAMILY NAME | Ursic |
| SIGNATURE | URSIC A C |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 1986 |
| H-INDEX | 1 |
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Gerontology (1 work) · Gerontology (1 work) · Longitudinal study (1 work) · Mathematics (1 work) · Media, Gender, and Advertising (1 work) · Medicine (1 work)