A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Bibliographic Data
| ID | 2192241 |
|---|---|
| Authors | Anthony C Ursic, Michael L Ursic, Michael Ursic, Virginia L Ursic |
| Year | 1986 |
| Volume | 13 |
| Issue | 1 |
| Pages | 131 |
| Publication date | 1986-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209054 |
| OpenAlex | W2154128096 |
| Language | EN |
| Citations received | 11 |
| References cited | 2 |
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
Advertising · Business · Content analysis · Longitudinal study · Social science · Sociology · Statistics · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media, Gender, and Advertising · Medicine · Psychology · Gerontology
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Consumer Identity Renaissance
| Citations per year | 0.31 |
|---|---|
| Citation span | 1991 - 2021 (31) |
| Highly cited | No |