Michael L Ursic
Biographic Data
| ID | 221279 |
|---|---|
| NAME | Michael L Ursic |
| GIVEN NAMES | Michael L |
| FAMILY NAME | Ursic |
| SIGNATURE | URSIC M L |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 1989 |
| H-INDEX | 2 |
The Decision Process Equivalency of Electronic Versus Pencil-and-Paper Data Collection Methods
An experiment was conducted comparing electromc versus pencil-and-paper data collection methods. The consistent Ending was that the electromc data collection method displayed more stability across levels of the methodological variables. No significant differences were found in the responses received for the data collection methods or interactions. The findings for these two primary topics of study combined with the absence of significant differen…
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
The Decision Process Equivalency of Electronic Versus Pencil-and-Paper Data Collection Methods
An experiment was conducted comparing electromc versus pencil-and-paper data collection methods. The consistent Ending was that the electromc data collection method displayed more stability across levels of the methodological variables. No significant differences were found in the responses received for the data collection methods or interactions. The findings for these two primary topics of study combined with the absence of significant differen…
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
A Longitudinal Study of the Use of the Elderly in Magazine Advertising
Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females
The Decision Process Equivalency of Electronic Versus Pencil-and-Paper Data Collection Methods
An experiment was conducted comparing electromc versus pencil-and-paper data collection methods. The consistent Ending was that the electromc data collection method displayed more stability across levels of the methodological variables. No significant differences were found in the responses received for the data collection methods or interactions. The findings for these two primary topics of study combined with the absence of significant differen…
Mathematics (2 works) · Medicine (2 works) · Statistics (2 works) · Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Data collection (1 work) · Engineering (1 work)