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William R Casola

Biographic Data

ID221906
NAMEWilliam R Casola
GIVEN NAMESWilliam R
FAMILY NAMECasola
SIGNATURECASOLA W R
AFFILIATIONSNorth Carolina State University
ORCID0000-0002-5728-5399
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS2
AUTHOR COUNT13
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Assessing public attitudes towards sharks using the Implicit Association Test

    Open Access•Catherine Lerose, Catherine Sam Lerose et al.•ARTICLE•Marine Policy•2026

  • Evaluating household dynamics of wildlife preferences using toys

    William R Casola, William Casola et al.•ARTICLE•Human Dimensions of Wildlife•2025

  • The Steller's Sea‐Eagle in North America

    Open Access•Brent S Pease, Neil A Gilbert et al.•ARTICLE•People and Nature•2023

    Birdwatching—a cultural ecosystem service—is among the most popular outdoor recreational activities. Existing economic valuations of birdwatching typically overlook the economic contributions of birdwatchers travelling to see vagrant (out‐of‐range) birds. Economic valuations of vagrant birdwatching are few, and to date, no valuation of a large, charismatic vagrant species—or of a recurring individual vagrant bird—has been reported. During 2020–20…

  • Evaluating the false consensus effect in private landowner perceptions of hunting

    William R Casola, Hannah M Desrochers et al.•ARTICLE•Human Dimensions of Wildlife•2023

    We thank the private landowners of North Carolina that took the time to complete our survey. We appreciate the numerous people that helped implement the survey, including C. Burke, M. Drake, M. McAllister, R. Valdez, and A. Fish. We also thank the anonymous reviewers for their feedback and contributions to this manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was…

  • Conservation motivations and willingness to pay for wildlife management areas among recreational user groups

    Open Access•William R Casola, M Nils Peterson et al.•ARTICLE•Land Use Policy•2023•References: 54

  • Influence of social media on fear of sharks, perceptions of intentionality associated with shark bites, and shark management preferences

    Open Access•William R Casola, Justin M Beall et al.•ARTICLE•Frontiers in Communication•2022

    Sharks, a critical component of marine ecosystems, represent one of the most threatened taxa globally. Shark conservation efforts are constrained by public fear and misperceptions. Positive social media-based outreach may provide one cost effective means to reduce fear of sharks and change misperceptions about shark bite intentionality. Using framing theory, which suggests that the ways in which information is presented influences how it is proce…

  • Self-reported participation in outdoor and nature-based recreation before and during the Covid-19 pandemic supports psychological health and well-being

    Open Access•Justin M Beall, S Brent Jackson et al.•ARTICLE•Wellbeing Space and Society•2022

    Restrictions associated with the COVID-19 pandemic significantly altered daily lives and affected human health and well-being. Outdoor and nature-based activities could potentially mitigate some of these negative impacts. To assess the impact of the COVID-19 pandemic on outdoor recreation and subjective well-being, we combined two samples of U.S. adults collected from April 30 th - June 15 th , 2020 and from August 7 th - August 26 th , 2020 (tot…

  • Economic contributions of wildlife management areas in North Carolina

    Open Access•William R Casola, M Nils Peterson et al.•ARTICLE•Forest Policy and Economics•2022•Cited by: 1•References: 1

  • Using the Implicit Association Test to Evaluate Subconscious Attitudes Toward Snakes

    Audrey K Vaughn, M Nils Peterson et al.•ARTICLE•Anthrozoös•2022•Cited by: 1•References: 84

    Human fear and antipathy toward snakes make conservation and management of these species difficult, as negative attitudes are not generally linked to public support. However, our understanding of whether such attitudes are innate or learned is limited. In this study, respondents aged 7–76 years completed an implicit association test (IAT) designed to examine implicit attitudes toward snakes (n = 175). Respondents had negative implicit attitudes t…

  • Cultural Cognition and Ideological Framing Influence Communication About Zoonotic Disease in the Era of Covid-19

    Open Access•Justin M Beall, William R Casola et al.•ARTICLE•Frontiers in Communication•2021

    The efficacy of science communication can be influenced by the cultural values and cognitions of target audiences, yet message framing rarely accounts for these cognitive factors. To explore the effects of message framing tailored to specific audiences, we investigated relationships between one form of cultural cognition—political ideology—and perceptions about the zoonotic origins of the COVID-19 pandemic using a nationally representative Qualtr…

  • Measuring the value of public hunting land using a hedonic approach

    William R Casola, M Nils Peterson et al.•ARTICLE•Human Dimensions of Wildlife•2021

    Acquisition of public land is critical for wildlife conservation and can impact local tax bases and property values. Those impacts reflect the capitalized value of benefits (e.g., recreational opportunities) and costs (e.g., nuisance wildlife) of living near protected areas. We employed the hedonic price framework to determine how proximity and adjacency to public hunting land in North Carolina were capitalized into housing prices. We modeled sal…

  • How do YouTube videos impact tolerance of wolves

    William R Casola, Jaclyn Rushing et al.•ARTICLE•Human Dimensions of Wildlife•2020

    The internet serves as a dominant source of information and may shape tolerance of wildlife species. Our experimental study examined how respondents’ tolerance for wolves (i.e., attitudes, acceptance, and behavior) changed after viewing wolf related YouTube videos. Respondents were randomly assigned to one of three video treatments where wolves were framed positively, neutrally (reference), or negatively. Video treatments affected people’s tolera…

  • Public support and visitation impacts of Sunday hunting on public hunting lands

    William R Casola, M Nils Peterson et al.•ARTICLE•Human Dimensions of Wildlife•2020

    Sunday hunting legislation is complex, and often controversial, resulting in recreation impacts for both traditional (hunters, anglers, trappers) and non-traditional (e.g., hikers, birders, bikers

  • Economic contributions of wildlife management areas in North Carolina

    Open Access•William R Casola, M Nils Peterson et al.•ARTICLE•Forest Policy and Economics•2022•Cited by: 1•References: 1

  • Using the Implicit Association Test to Evaluate Subconscious Attitudes Toward Snakes

    Audrey K Vaughn, M Nils Peterson et al.•ARTICLE•Anthrozoös•2022•Cited by: 1•References: 84

    Human fear and antipathy toward snakes make conservation and management of these species difficult, as negative attitudes are not generally linked to public support. However, our understanding of whether such attitudes are innate or learned is limited. In this study, respondents aged 7–76 years completed an implicit association test (IAT) designed to examine implicit attitudes toward snakes (n = 175). Respondents had negative implicit attitudes t…

  • How do YouTube videos impact tolerance of wolves

    William R Casola, Jaclyn Rushing et al.•ARTICLE•Human Dimensions of Wildlife•2020

    The internet serves as a dominant source of information and may shape tolerance of wildlife species. Our experimental study examined how respondents’ tolerance for wolves (i.e., attitudes, acceptance, and behavior) changed after viewing wolf related YouTube videos. Respondents were randomly assigned to one of three video treatments where wolves were framed positively, neutrally (reference), or negatively. Video treatments affected people’s tolera…

  • Public support and visitation impacts of Sunday hunting on public hunting lands

    William R Casola, M Nils Peterson et al.•ARTICLE•Human Dimensions of Wildlife•2020

    Sunday hunting legislation is complex, and often controversial, resulting in recreation impacts for both traditional (hunters, anglers, trappers) and non-traditional (e.g., hikers, birders, bikers

  • Cultural Cognition and Ideological Framing Influence Communication About Zoonotic Disease in the Era of Covid-19

    Open Access•Justin M Beall, William R Casola et al.•ARTICLE•Frontiers in Communication•2021

    The efficacy of science communication can be influenced by the cultural values and cognitions of target audiences, yet message framing rarely accounts for these cognitive factors. To explore the effects of message framing tailored to specific audiences, we investigated relationships between one form of cultural cognition—political ideology—and perceptions about the zoonotic origins of the COVID-19 pandemic using a nationally representative Qualtr…

  • Measuring the value of public hunting land using a hedonic approach

    William R Casola, M Nils Peterson et al.•ARTICLE•Human Dimensions of Wildlife•2021

    Acquisition of public land is critical for wildlife conservation and can impact local tax bases and property values. Those impacts reflect the capitalized value of benefits (e.g., recreational opportunities) and costs (e.g., nuisance wildlife) of living near protected areas. We employed the hedonic price framework to determine how proximity and adjacency to public hunting land in North Carolina were capitalized into housing prices. We modeled sal…

  • Influence of social media on fear of sharks, perceptions of intentionality associated with shark bites, and shark management preferences

    Open Access•William R Casola, Justin M Beall et al.•ARTICLE•Frontiers in Communication•2022

    Sharks, a critical component of marine ecosystems, represent one of the most threatened taxa globally. Shark conservation efforts are constrained by public fear and misperceptions. Positive social media-based outreach may provide one cost effective means to reduce fear of sharks and change misperceptions about shark bite intentionality. Using framing theory, which suggests that the ways in which information is presented influences how it is proce…

  • Self-reported participation in outdoor and nature-based recreation before and during the Covid-19 pandemic supports psychological health and well-being

    Open Access•Justin M Beall, S Brent Jackson et al.•ARTICLE•Wellbeing Space and Society•2022

    Restrictions associated with the COVID-19 pandemic significantly altered daily lives and affected human health and well-being. Outdoor and nature-based activities could potentially mitigate some of these negative impacts. To assess the impact of the COVID-19 pandemic on outdoor recreation and subjective well-being, we combined two samples of U.S. adults collected from April 30 th - June 15 th , 2020 and from August 7 th - August 26 th , 2020 (tot…

  • Economic contributions of wildlife management areas in North Carolina

    Open Access•William R Casola, M Nils Peterson et al.•ARTICLE•Forest Policy and Economics•2022•Cited by: 1•References: 1

  • Using the Implicit Association Test to Evaluate Subconscious Attitudes Toward Snakes

    Audrey K Vaughn, M Nils Peterson et al.•ARTICLE•Anthrozoös•2022•Cited by: 1•References: 84

    Human fear and antipathy toward snakes make conservation and management of these species difficult, as negative attitudes are not generally linked to public support. However, our understanding of whether such attitudes are innate or learned is limited. In this study, respondents aged 7–76 years completed an implicit association test (IAT) designed to examine implicit attitudes toward snakes (n = 175). Respondents had negative implicit attitudes t…

  • The Steller's Sea‐Eagle in North America

    Open Access•Brent S Pease, Neil A Gilbert et al.•ARTICLE•People and Nature•2023

    Birdwatching—a cultural ecosystem service—is among the most popular outdoor recreational activities. Existing economic valuations of birdwatching typically overlook the economic contributions of birdwatchers travelling to see vagrant (out‐of‐range) birds. Economic valuations of vagrant birdwatching are few, and to date, no valuation of a large, charismatic vagrant species—or of a recurring individual vagrant bird—has been reported. During 2020–20…

  • Evaluating the false consensus effect in private landowner perceptions of hunting

    William R Casola, Hannah M Desrochers et al.•ARTICLE•Human Dimensions of Wildlife•2023

    We thank the private landowners of North Carolina that took the time to complete our survey. We appreciate the numerous people that helped implement the survey, including C. Burke, M. Drake, M. McAllister, R. Valdez, and A. Fish. We also thank the anonymous reviewers for their feedback and contributions to this manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was…

  • Conservation motivations and willingness to pay for wildlife management areas among recreational user groups

    Open Access•William R Casola, M Nils Peterson et al.•ARTICLE•Land Use Policy•2023•References: 54

  • Evaluating household dynamics of wildlife preferences using toys

    William R Casola, William Casola et al.•ARTICLE•Human Dimensions of Wildlife•2025

  • Assessing public attitudes towards sharks using the Implicit Association Test

    Open Access•Catherine Lerose, Catherine Sam Lerose et al.•ARTICLE•Marine Policy•2026

Ecology (9 works) · Geography (9 works) · Wildlife (7 works) · Environmental resource management (6 works) · Political science (6 works) · Psychology (6 works) · Animal and Plant Science Education (5 works) · Economic and Environmental Valuation (5 works) · Economics (5 works) · Fishery (5 works)

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