How do YouTube videos impact tolerance of wolves
Bibliographic Data
| ID | 15326889 |
|---|---|
| Authors | William R Casola (0000-0002-5728-5399, North Carolina State University, corresponding author), Jaclyn Rushing (North Carolina State University), Sara Futch (North Carolina State University), Victoria R Vayer (North Carolina State University), Victoria Vayer (North Carolina State University), Danielle F Lawson (0000-0002-6326-2257, North Carolina State University), Michelle J Cavalieri (Department of Biological Sciences, North Carolina State University , Raleigh, NC, USA), Lincoln R Larson (0000-0001-9591-1269, North Carolina State University), M Nils Peterson (0000-0002-4246-1206, North Carolina State University) |
| Year | 2020 |
| Volume | 25 |
| Issue | 6 |
| Pages | 531-543 |
| Publication date | 2020-06-21 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Dimensions of Wildlife (JOURNAL) |
| Journal identifiers | ISSN: 1087-1209 • E-ISSN: 1533-158X |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/10871209.2020.1773582 |
| OpenAlex | W3035844550 |
| Language | EN |
| Citations received | 11 |
| References cited | 49 |
The internet serves as a dominant source of information and may shape tolerance of wildlife species. Our experimental study examined how respondents’ tolerance for wolves (i.e., attitudes, acceptance, and behavior) changed after viewing wolf related YouTube videos. Respondents were randomly assigned to one of three video treatments where wolves were framed positively, neutrally (reference), or negatively. Video treatments affected people’s tolerance of wolves: negative videos promoted declines in wolf tolerance and positive videos promoted increases in wolf tolerance. Political identification impacted change in tolerance independent of treatment. We observed an interaction between age and political identification, wherein older individuals at both ends of the political spectrum exhibited larger attitudinal responses than younger individuals, with older liberals becoming more positive and older conservatives more negative regardless of treatment. Our findings suggest the creation and dissemination of positive social media content may improve public tolerance toward controversial wildlife species like wolves
Biology · Identification (biology · Political science · Politics · The Internet · Wildlife · Animal and Plant Science Education · Climate Change Communication and Perception · Psychology · Social and Intergroup Psychology · Social Psychology · Ecology
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| Unique citing works | 11 |
|---|---|
| Citations per year | 2,2 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |