George Y Bizer
Biographic Data
| ID | 222022 |
|---|---|
| NAME | George Y Bizer |
| GIVEN NAMES | George Y |
| FAMILY NAME | Bizer |
| SIGNATURE | BIZER G Y |
| AFFILIATIONS | Union College |
| ORCID | 0000-0002-5430-9076 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 136 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Learning Mindset and the Academic Achievement of Student Service Members/Veterans
More than one million current and former members of the United States military are enrolled in higher education in the United States. Prior research has demonstrated that demographic factors and campus engagement predict academic success for such Student Service Members/Veterans (SSM/V). In this study, we explored the extent to which a learning mindset—a student’s sense of belonging, confidence in their ability to be successful, perception that c…
The Power of Social Media: Stigmatizing Content Affects Perceptions of Mental Health Care
A great discrepancy exists between the number of people who experience mental health concerns and the number of people who seek help for those problems. Negative attitudes toward mental health treatment contribute to this discrepancy. In the current study, we tested the extent to which exposure to social media posts that derogate mental health treatment increases such negative attitudes. Participants were exposed to 10 ostensibly real Twitter pos…
Exploring the Valence‐Framing Effect: Negative Framing Enhances Attitude Strength
In his now‐classic research on inoculation theory, McGuire (1964) demonstrated that exposing people to an initial weak counterattitudinal message could lead to enhanced resistance to a subsequent stronger counterattitudinal message. More recently, research on the valence‐framing effect (Bizer & Petty, 2005) demonstrated an alternative way to make attitudes more resistant. Simply framing a person's attitude negatively (i.e., in terms of a rejected…
The Effects of Immediate Forewarning of Test Difficulty on Test Performance
Whereas prior research has demonstrated that warning students of an exam's difficulty well in advance of the exam enhances performance, the current research demonstrated the effect of such forewarning immediately before examination administration. Moments before taking an examination in a laboratory environment, participants were either (a) informed that the examination would be difficult, (b) informed that the examination would be easy, or (c) n…
Memory-based versus on-line processing: Implications for attitude strength
How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes
Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something. In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led…
Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration
Research indicates that messages or products matching individuals' self-schemata are viewed more favorably, but little is known about how or when such effects occur. Experiment 1 indicates that messages matched to participants' level of extroversion lead to larger argument quality effects on attitudes than do mismatched messages. In experiment 2, these effects are replicated with the self-schema of need for cognition. Across studies, matching mes…
The Impact of Personality on Cognitive, Behavioral, and Affective Political Processes: The Effects of Need to Evaluate
Need to evaluate (NE) is a personality trait that reflects a person's proclivity to create and hold attitudes; people high in NE are especially likely to form attitudes toward all sorts of objects. Using data from the 1998 National Election Survey Pilot and the 2000 National Election Survey, NE was shown to predict a variety of important attitude‐relevant cognitive, behavioral, and affective political processes beyond simply holding attitudes: NE…
Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility
One of the most significant current controversies in the attitude literature involves the latent structure of attitude attributes related to their strength. Four studies were conducted to explore whether 2 strength-related attributes (importance and accessibility) are affected identically by various manipulations (which would suggest that they reflect a single latent construct) and whether the attributes cause one another (which would suggest the…
Memory-based versus on-line processing: Implications for attitude strength
Exploring the Valence‐Framing Effect: Negative Framing Enhances Attitude Strength
In his now‐classic research on inoculation theory, McGuire (1964) demonstrated that exposing people to an initial weak counterattitudinal message could lead to enhanced resistance to a subsequent stronger counterattitudinal message. More recently, research on the valence‐framing effect (Bizer & Petty, 2005) demonstrated an alternative way to make attitudes more resistant. Simply framing a person's attitude negatively (i.e., in terms of a rejected…
Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration
Research indicates that messages or products matching individuals' self-schemata are viewed more favorably, but little is known about how or when such effects occur. Experiment 1 indicates that messages matched to participants' level of extroversion lead to larger argument quality effects on attitudes than do mismatched messages. In experiment 2, these effects are replicated with the self-schema of need for cognition. Across studies, matching mes…
Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility
One of the most significant current controversies in the attitude literature involves the latent structure of attitude attributes related to their strength. Four studies were conducted to explore whether 2 strength-related attributes (importance and accessibility) are affected identically by various manipulations (which would suggest that they reflect a single latent construct) and whether the attributes cause one another (which would suggest the…
How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes
Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something. In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led…
The Effects of Immediate Forewarning of Test Difficulty on Test Performance
Whereas prior research has demonstrated that warning students of an exam's difficulty well in advance of the exam enhances performance, the current research demonstrated the effect of such forewarning immediately before examination administration. Moments before taking an examination in a laboratory environment, participants were either (a) informed that the examination would be difficult, (b) informed that the examination would be easy, or (c) n…
The Power of Social Media: Stigmatizing Content Affects Perceptions of Mental Health Care
A great discrepancy exists between the number of people who experience mental health concerns and the number of people who seek help for those problems. Negative attitudes toward mental health treatment contribute to this discrepancy. In the current study, we tested the extent to which exposure to social media posts that derogate mental health treatment increases such negative attitudes. Participants were exposed to 10 ostensibly real Twitter pos…
Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility
One of the most significant current controversies in the attitude literature involves the latent structure of attitude attributes related to their strength. Four studies were conducted to explore whether 2 strength-related attributes (importance and accessibility) are affected identically by various manipulations (which would suggest that they reflect a single latent construct) and whether the attributes cause one another (which would suggest the…
The Impact of Personality on Cognitive, Behavioral, and Affective Political Processes: The Effects of Need to Evaluate
Need to evaluate (NE) is a personality trait that reflects a person's proclivity to create and hold attitudes; people high in NE are especially likely to form attitudes toward all sorts of objects. Using data from the 1998 National Election Survey Pilot and the 2000 National Election Survey, NE was shown to predict a variety of important attitude‐relevant cognitive, behavioral, and affective political processes beyond simply holding attitudes: NE…
Memory-based versus on-line processing: Implications for attitude strength
How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes
Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something. In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led…
Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration
Research indicates that messages or products matching individuals' self-schemata are viewed more favorably, but little is known about how or when such effects occur. Experiment 1 indicates that messages matched to participants' level of extroversion lead to larger argument quality effects on attitudes than do mismatched messages. In experiment 2, these effects are replicated with the self-schema of need for cognition. Across studies, matching mes…
The Effects of Immediate Forewarning of Test Difficulty on Test Performance
Whereas prior research has demonstrated that warning students of an exam's difficulty well in advance of the exam enhances performance, the current research demonstrated the effect of such forewarning immediately before examination administration. Moments before taking an examination in a laboratory environment, participants were either (a) informed that the examination would be difficult, (b) informed that the examination would be easy, or (c) n…
Exploring the Valence‐Framing Effect: Negative Framing Enhances Attitude Strength
In his now‐classic research on inoculation theory, McGuire (1964) demonstrated that exposing people to an initial weak counterattitudinal message could lead to enhanced resistance to a subsequent stronger counterattitudinal message. More recently, research on the valence‐framing effect (Bizer & Petty, 2005) demonstrated an alternative way to make attitudes more resistant. Simply framing a person's attitude negatively (i.e., in terms of a rejected…
The Power of Social Media: Stigmatizing Content Affects Perceptions of Mental Health Care
A great discrepancy exists between the number of people who experience mental health concerns and the number of people who seek help for those problems. Negative attitudes toward mental health treatment contribute to this discrepancy. In the current study, we tested the extent to which exposure to social media posts that derogate mental health treatment increases such negative attitudes. Participants were exposed to 10 ostensibly real Twitter pos…
Learning Mindset and the Academic Achievement of Student Service Members/Veterans
More than one million current and former members of the United States military are enrolled in higher education in the United States. Prior research has demonstrated that demographic factors and campus engagement predict academic success for such Student Service Members/Veterans (SSM/V). In this study, we explored the extent to which a learning mindset—a student’s sense of belonging, confidence in their ability to be successful, perception that c…
Psychology (8 works) · Social Psychology (8 works) · Social and Intergroup Psychology (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Behavioral Health and Interventions (3 works) · Cognition (3 works) · Cognitive psychology (3 works) · Media Influence and Health (3 works) · Persuasion (3 works)