Raouf Ahmad Rather
Biographic Data
| ID | 2222153 |
|---|---|
| NAME | Raouf Ahmad Rather |
| GIVEN NAMES | Raouf Ahmad |
| FAMILY NAME | Rather |
| SIGNATURE | RATHER R A |
| AFFILIATIONS | King Fahd University of Petroleum and Minerals |
| ORCID | 0000-0002-9242-1165 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Why do customers engage and interact in metaverse tourism? An SOR perspective
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also due to cutting-edge technologies, including metaverse (MV). This industry can benefit from the advances of this technology to respond to the challenges. Therefore, we develop a metaverse-based model that investigates the impact of consumer’s experience with the MV system, MV-mediated-interaction and MV-mediated-immersion on MV engageme…
Tourists’ perceived travel risk, desire to travel, travel engagement, and subjective wellbeing
Drawing on the extended model of goal-directed behaviour, we test a framework that examines the impact of tourists’ perceived travel-related risk and their desire to travel on their travel engagement post-the pandemic, which is in turn predicted to impact their subjective wellbeing and site revisit intent (i.e. exposing travel engagement’s mediating role in these associations). Moreover, we suggest that tourists’ emotion regulation (i.e. emotion …
When joy turns inward
Although travel-related studies have generally explored how tourists’ experience promotes engagement, satisfaction and loyalty, little is known about whether perceived joyful- experience can shape engagement and personality-related agreeableness traits in religious tourism. Addressing this gap, following hedonic theory, we examine how tourists’ perceived joyful experience predicts tourist engagement, which, in turn, shapes agreeableness-related t…
Customer journey research in tourism and hospitality
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
Deriving gamers' subjective well-being through satisfaction, cognitive, affective, and behavioral engagement
This study develops and tests the conceptual model by delineating eSports gamers' satisfaction as a pertinent driver of subjective well-being through the mediating role of gamers' cognitive, affective, and behavioral engagement using broaden-and-build theory. We collected data from 290 respondents in Malaysia and analyzed them through symmetric-based PLS-SEM and asymmetric-based fsQCA approaches. PLS-SEM-findings display that gamers' satisfaction…
Cybersecurity and smart tourist destinations resilience
Empirical research on the resilience of smart tourist destinations (STDs) to cybersecurity threats is scarce. The current research aims to address this gap by exploring cybersecurity risks within STDs and their resilience to withstand cyber threats. Employing a qualitative approach, we conducted 15 semi-structured interviews with cybersecurity experts and stakeholders in Dubai’s tourism and hospitality sector. Through the lens of Complex Adaptive…
Metaverse marketing and consumer research
While research on metaverse (MV) has expanded, the domain of real-time multisensory-social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel, tourism and hospitality marketing. This research note develops a theoretical-framework that recommends nine set of important research propositions in MV-tourism. An extensive literature review was conducted to examine the conceptual developments on virtual reality (VR) and …
AI-powered ChatGPT in the hospitality and tourism industry
Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to service industries; however, the implementation of ChatGPT in the tourism and hospitality industry is limited, which extends different considerations/challenges that need vigilant reflection. Based on this significance and research gap, we thus develop a theoretical framework which suggests different sets of key research propositions in AI technology-p…
How does sharing travel experiences on social media improve social and personal ties
Sharing travel experience on social media has become an important element of many people’s lifestyle, whether it be as a hobby, personal expression, economic rewards or other purposes. While previous studies have extensively investigated the significant role of social media in the sharing of travel experience and how it influences the travel decisions of others, very little research has examined on the travel-sharing behaviour of frequent travell…
Green supply chain management, environmental costs and supply chain performance in the hotel industry
Although developing a green supply chain is a topic of growing interest in the hotel industry, research on hospitality green supply chain management (GSCM) is limited. This study investigates the effect of internal and external measures of GSCM on environmental cost reduction, and how environmental cost reduction improves the supply chain performance with the mediating role of agility and resilience of a green supply chain. Data were collected fr…
Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens
Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences bet…
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
Brand Co-Creation Tourism Research
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline medium, 230 students were approached; 206 questionnaires were usable for analysis. Partial least squar…
First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation
Though customer engagement (CE) and customer experience (CX) are recognized as key research priorities, empirically derived insight into their association with tourism customers’ ensuing value cocreation and destination revisit intent remains tenuous, in particular for first-time versus repeat customers. In response to this gap, we develop an S-D logic–informed model that tests the effects of tourism-based CE on CX, cocreation, and revisit intent…
Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context
Purpose This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction. Design/methodology/approach Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze…
Contemporary Approaches Studying Customer Experience in Tourism Research
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of Covid-19 pandemic
This research aims to explore the impact of perceived risk, fear and social media on tourist’s attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of PLS-SEM indicate that fear of COVID-19 and perceived risk has a significant negative impact on attitude towards travelling. Similarly, findings show that perceived risk has a significant negative effect, and social media has a significant positive effect on custom…
How a mobile app can become a catalyst for sustainable social business
Metaverse marketing and consumer research
While research on metaverse (MV) has expanded, the domain of real-time multisensory-social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel, tourism and hospitality marketing. This research note develops a theoretical-framework that recommends nine set of important research propositions in MV-tourism. An extensive literature review was conducted to examine the conceptual developments on virtual reality (VR) and …
AI-powered ChatGPT in the hospitality and tourism industry
Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to service industries; however, the implementation of ChatGPT in the tourism and hospitality industry is limited, which extends different considerations/challenges that need vigilant reflection. Based on this significance and research gap, we thus develop a theoretical framework which suggests different sets of key research propositions in AI technology-p…
Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens
Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences bet…
Cybersecurity and smart tourist destinations resilience
Empirical research on the resilience of smart tourist destinations (STDs) to cybersecurity threats is scarce. The current research aims to address this gap by exploring cybersecurity risks within STDs and their resilience to withstand cyber threats. Employing a qualitative approach, we conducted 15 semi-structured interviews with cybersecurity experts and stakeholders in Dubai’s tourism and hospitality sector. Through the lens of Complex Adaptive…
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of Covid-19 pandemic
This research aims to explore the impact of perceived risk, fear and social media on tourist’s attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of PLS-SEM indicate that fear of COVID-19 and perceived risk has a significant negative impact on attitude towards travelling. Similarly, findings show that perceived risk has a significant negative effect, and social media has a significant positive effect on custom…
How a mobile app can become a catalyst for sustainable social business
First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation
Though customer engagement (CE) and customer experience (CX) are recognized as key research priorities, empirically derived insight into their association with tourism customers’ ensuing value cocreation and destination revisit intent remains tenuous, in particular for first-time versus repeat customers. In response to this gap, we develop an S-D logic–informed model that tests the effects of tourism-based CE on CX, cocreation, and revisit intent…
Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context
Purpose This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction. Design/methodology/approach Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze…
Contemporary Approaches Studying Customer Experience in Tourism Research
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after
Brand Co-Creation Tourism Research
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline medium, 230 students were approached; 206 questionnaires were usable for analysis. Partial least squar…
How does sharing travel experiences on social media improve social and personal ties
Sharing travel experience on social media has become an important element of many people’s lifestyle, whether it be as a hobby, personal expression, economic rewards or other purposes. While previous studies have extensively investigated the significant role of social media in the sharing of travel experience and how it influences the travel decisions of others, very little research has examined on the travel-sharing behaviour of frequent travell…
Green supply chain management, environmental costs and supply chain performance in the hotel industry
Although developing a green supply chain is a topic of growing interest in the hotel industry, research on hospitality green supply chain management (GSCM) is limited. This study investigates the effect of internal and external measures of GSCM on environmental cost reduction, and how environmental cost reduction improves the supply chain performance with the mediating role of agility and resilience of a green supply chain. Data were collected fr…
Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens
Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences bet…
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
Deriving gamers' subjective well-being through satisfaction, cognitive, affective, and behavioral engagement
This study develops and tests the conceptual model by delineating eSports gamers' satisfaction as a pertinent driver of subjective well-being through the mediating role of gamers' cognitive, affective, and behavioral engagement using broaden-and-build theory. We collected data from 290 respondents in Malaysia and analyzed them through symmetric-based PLS-SEM and asymmetric-based fsQCA approaches. PLS-SEM-findings display that gamers' satisfaction…
Cybersecurity and smart tourist destinations resilience
Empirical research on the resilience of smart tourist destinations (STDs) to cybersecurity threats is scarce. The current research aims to address this gap by exploring cybersecurity risks within STDs and their resilience to withstand cyber threats. Employing a qualitative approach, we conducted 15 semi-structured interviews with cybersecurity experts and stakeholders in Dubai’s tourism and hospitality sector. Through the lens of Complex Adaptive…
Metaverse marketing and consumer research
While research on metaverse (MV) has expanded, the domain of real-time multisensory-social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel, tourism and hospitality marketing. This research note develops a theoretical-framework that recommends nine set of important research propositions in MV-tourism. An extensive literature review was conducted to examine the conceptual developments on virtual reality (VR) and …
AI-powered ChatGPT in the hospitality and tourism industry
Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to service industries; however, the implementation of ChatGPT in the tourism and hospitality industry is limited, which extends different considerations/challenges that need vigilant reflection. Based on this significance and research gap, we thus develop a theoretical framework which suggests different sets of key research propositions in AI technology-p…
Why do customers engage and interact in metaverse tourism? An SOR perspective
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also due to cutting-edge technologies, including metaverse (MV). This industry can benefit from the advances of this technology to respond to the challenges. Therefore, we develop a metaverse-based model that investigates the impact of consumer’s experience with the MV system, MV-mediated-interaction and MV-mediated-immersion on MV engageme…
Tourists’ perceived travel risk, desire to travel, travel engagement, and subjective wellbeing
Drawing on the extended model of goal-directed behaviour, we test a framework that examines the impact of tourists’ perceived travel-related risk and their desire to travel on their travel engagement post-the pandemic, which is in turn predicted to impact their subjective wellbeing and site revisit intent (i.e. exposing travel engagement’s mediating role in these associations). Moreover, we suggest that tourists’ emotion regulation (i.e. emotion …
When joy turns inward
Although travel-related studies have generally explored how tourists’ experience promotes engagement, satisfaction and loyalty, little is known about whether perceived joyful- experience can shape engagement and personality-related agreeableness traits in religious tourism. Addressing this gap, following hedonic theory, we examine how tourists’ perceived joyful experience predicts tourist engagement, which, in turn, shapes agreeableness-related t…
Customer journey research in tourism and hospitality
Business (16 works) · Tourism (16 works) · Digital Marketing and Social Media (14 works) · Computer Science (10 works) · Marketing (9 works) · Political science (9 works) · Advertising (8 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Psychology (8 works) · Diverse Aspects of Tourism Research (7 works)