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Anatoliy Gruzd

Biographic Data

ID224333
NAMEAnatoliy Gruzd
GIVEN NAMESAnatoliy
FAMILY NAMEGruzd
SIGNATUREGRUZD A
AFFILIATIONSToronto Metropolitan University
ORCID0000-0003-2366-5163
VERIFIEDYes
TOTAL WORKS37
TOTAL CITATIONS148
AUTHOR COUNT37
EDITOR COUNT0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2026
H-INDEX7
  • Same Platform, Different Stories: TikTok and the Battle Over Immigration Narratives

    Open Access•William Hollingshead, Anatoliy Gruzd et al.•ARTICLE•Media and Communication•2026

    In an era defined by overlapping global crises, immigration has become a key fault line in what scholars term a “polycrisis.” Within this context, social media platforms serve as digital battlegrounds for competing narratives about immigration, with TikTok occupying a distinct and understudied niche. This article examines how immigration-related content in Canada is framed on TikTok and how the platform’s logic of mimesis and interactivity, groun…

  • Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging

    Open Access•Esteban Morales, Jaigris Hodson et al.•ARTICLE•New Media & Society•2025•Cited by: 1•References: 13

    While digital platforms foster a sense of community and identity, they also facilitate harmful exclusionary practices. In this context, toxic and hateful speech are key mechanisms not only for harming others but also marking processes of othering and belonging. In this article, we examine the role of hateful and toxic speech in structuring processes of in- and out-group formation and maintenance by focusing on a public Colombian Telegram group. M…

  • A balancing act: How risk mitigation strategies employed by users explain the privacy paradox on social media

    Open Access•Anatoliy Gruzd, Ángel Hernández-García•ARTICLE•Behaviour and Information…•2024

    While there is a growing body of literature on information privacy suggesting different mechanisms of how people’s privacy concerns might be impacting their attitudes and behaviour when using social media, recent questionable data use practices by social media platforms and third parties call for a renewed validation of existing information privacy models. The objective of this research is to re-examine the variables predicting why people disclos…

  • Digital battleground: An examination of anti-refugee discourse on Twitter against Ukrainians displaced by Russia’s invasion of Ukraine

    Open Access•Anatoliy Gruzd, Philip Mai et al.•ARTICLE•First Monday•2024

    Russia’s war of aggression in Ukraine has triggered Europe’s largest refugee crisis since World War II. In this case study, we investigate the prevalence and types of anti-refugee discourse about Ukrainian refugees on Twitter. Previous studies primarily focused on public discourse and attitudes toward racialized refugees and immigrants; the Ukrainian refugee crisis is unique in that it is one of the few instances of a recent refugee crisis involv…

  • Pandemic Politics: The 2021 and 2022 German and Australian Federal Election Campaigns on Social Media

    Open Access•Axel Bruns, Nina Fabiola Schumacher et al.•ARTICLE•AoIR Selected Papers of Internet…•2023

    One of the effects of the continuing COVID-19 pandemic has been to further accelerate the incorporation of social media activities into political and electoral campaigning. Especially as a result of lockdowns and other restrictions to offline public life, overall social media use has increased in many countries; health concerns have severely curtailed conventional in-person political campaigning activities, from doorknocking to mass rallies (even…

  • Falling for Russian Propaganda: Understanding the Factors that Contribute to Belief in Pro-Kremlin Disinformation on Social Media

    Open Access•Felipe Bonow Soares, Anatoliy Gruzd et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 45

    As Russia launched its full-scale invasion of Ukraine in February 2022, social media was rife with pro-Kremlin disinformation. To effectively tackle the issue of state-sponsored disinformation campaigns, this study examines the underlying reasons why some individuals are susceptible to false claims and explores ways to reduce their susceptibility. It uses linear regression analysis on data from a national survey of 1,500 adults (18+) to examine t…

  • Trust and Safety on Social Media: Understanding the Impact of Anti-Social Behavior and Misinformation on Content Moderation and Platform Governance

    Open Access•Anatoliy Gruzd, Felipe Bonow Soares et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 43

    The Special Issue on Trust and Safety on Social Media delves into two pressing and interlinked concerns: the growing prevalence of anti-social behavior and the widespread presence of misinformation within and across various social media platforms. The collection of articles featured in the issue collectively examines factors that contribute to these concerns and proposes potential strategies to mitigate their negative impact on social media users…

  • From Facebook to YouTube: The Potential Exposure to Covid-19 Anti-Vaccine Videos on Social Media

    Open Access•Anatoliy Gruzd, Deena Abul-Fottouh et al.•ARTICLE•Social Media + Society•2023•Cited by: 4•References: 50

    This article examines the role of Facebook and YouTube in potentially exposing people to COVID-19 vaccine-related misinformation. Specifically, to study the potential level of exposure, the article models a uni-directional information-sharing pathway beginning when a Facebook user encounters a vaccine-related post with a YouTube video, follows this video to YouTube, and then sees a list of related videos automatically recommended by YouTube. The …

  • How coordinated link sharing behavior and partisans' narrative framing fan the spread of Covid-19 misinformation and conspiracy theories

    Open Access•Anatoliy Gruzd, P Mai et al.•ARTICLE•Social Network Analysis and Mining•2022•Cited by: 4•References: 30

    This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the "America's Frontline Doctors" press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a "cure" for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using …

  • Information Wars and Online Activism During the 2013/2014 Crisis in Ukraine: Examining the Social Structures of Pro- and Anti-Maidan Groups

    Anatoliy Gruzd, Ksenia Tsyganova•PREPRINT•2021

    This article examines how online groups are formed and sustained during crisis periods, especially when political polarization in society is at its highest level. We focus on the use of Vkontakte (VK), a popular social networking site in Ukraine, to understand how it was used by Pro- and Anti-Maidan groups during the 2013/2014 crisis in Ukraine. In particular, we ask whether and to what extent the ideology (or other factors) of a particular group…

  • Studying the Covid-19 infodemic at scale

    Open Access•Anatoliy Gruzd, Manlio De Domenico et al.•ARTICLE•Big Data & Society•2021•Cited by: 5•References: 23

    This special theme issue of Big Data & Society presents leading-edge, interdisciplinary research that focuses on examining how health-related (mis-)information is circulating on social media. In particular, we are focusing on how computational and Big Data approaches can help to provide a better understanding of the ongoing COVID-19 infodemic (overexposure to both accurate and misleading information on a health topic) and to develop effective str…

  • Mapping out Violence Against Women of Influence on Twitter Using the Cyber-Lifestyle Routine Activity Theory

    Open Access•Priya Kumar, Anatoliy Gruzd et al.•ARTICLE•American Behavioral Scientist•2021•Cited by: 5•References: 41

    The study applies and expands the routine activity theory to examine the dynamics of online harassment and violence against women on Twitter in India. We collected 931,363 public tweets (original posts and replies) over a period of 1 month that mentioned at least one of 101 influential women in India. By undertaking both manual and automated text analysis of "hateful" tweets, we identified three broad types of violence experienced by women of inf…

  • Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians

    Open Access•Anatoliy Gruzd, Jaigris Hodson•ARTICLE•Social Media + Society•2021•Cited by: 1•References: 61

    Following Miller, who looked at offline performance capital for musicians and discovered important gender and genre impacts, we examined the role of gender and genre in the development of performance capital for YouTube top cover song artists. This case study suggests that online performance capital on YouTube is slightly different than offline performance capital, and benefits from the affordances of networked media, and specifically YouTube. Wh…

  • Cybervetting job applicants on social media: The new normal

    Open Access•Jerome Jacobson, Anatoliy Gruzd•ARTICLE•Ethics and Information Technology•2020

    With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 482 participants, investigates young people’s concerns with their publicly available social media data being used in the context of job hiring. Grounded in stakeholder theory, we analyze the relationship between you…

  • Coding and Classifying Knowledge Exchange on Social Media: A Comparative Analysis of the #Twitterstorians and AskHistorians Communities

    Open Access•Anatoliy Gruzd, Priya Kumar et al.•ARTICLE•Computer Supported Cooperative…•2020

    As social media become a staple for knowledge discovery and sharing, questions arise about how self-organizing communities manage learning outside the domain of organized, authority-led institutions. Yet examination of such communities is challenged by the quantity of posts and variety of media now used for learning. This paper addresses the challenges of identifying (1) what information, communication, and discursive practices support successful…

  • Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter

    Open Access•Anatoliy Gruzd, P Mai•ARTICLE•Big Data & Society•2020•Cited by: 19•References: 18

    In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…

  • Cybervetting and the Public Life of Social Media Data

    Open Access•Anatoliy Gruzd, Jerome Jacobson et al.•ARTICLE•Social Media + Society•2020•References: 65

    The article examines whether and how the ever-evolving practice of using social media to screen job applicants may undermine people's trust in the organizations that are engaging in this practice. Using a survey of 429 participants, we assess whether their comfort level with cybervetting can be explained by the factors outlined by Petronio's communication privacy management theory: culture, gender, motivation, and risk-benefit ratio. We find that…

  • Kristeva e Butler: Significância, Performatividade E Produção Como Parâmetros Para Uma Semiótica Crítica

    Open Access•Cássio De Borba Lucas, Anatoliy Gruzd et al.•ARTICLE•Galáxia (São Paulo•2019

    O artigo propõe um diálogo entre as teorias de Julia Kristeva e Judith Butler com o objetivo deretomar suas contribuições para uma semiótica crítica da comunicação. Indica, para tanto, uma série de ressonâncias que parecem conectar os distintos projetos das autoras em um similar viés pós-estruturalista. Na primeira seção, são exploradas estas ressonâncias por meio das noções de "experiência discursivamente condicionada", de "práticas significante…

  • Cascatas de Fake News Políticas: Um estudo de caso no Twitter

    Open Access•Raquel Recuero, Anatoliy Gruzd•ARTICLE•Galáxia (São Paulo•2019•Cited by: 10•References: 6

    O presente artigo busca debater, por meio de estudo de caso, as cascatas das chamadas fake news de cunho político no Twitter. Para tanto, examinam-se fake news que circularam durante dois eventos, o julgamento e a prisão do ex-presidente Lula. Para tal análise, utilizam-se métodos de coleta de dados automatizados, análise de redes e uma análise qualitativa. Os principais resultados apontam para uma circulação limitada dessas notícias, principalme…

  • Networked Influence: An Introduction

    Open Access•Jerome Jacobson, Anatoliy Gruzd et al.•ARTICLE•Social Media + Society•2019•Cited by: 2•References: 15

    We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…

  • Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective

    Open Access•Elizabeth Dubois, Anatoliy Gruzd et al.•ARTICLE•Social Science Computer Review•2018•Cited by: 11•References: 18

    Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…

  • Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project

    Open Access•Anatoliy Gruzd, James Lannigan et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 10•References: 9

  • Social Media for Social Good or Evil: An Introduction

    Open Access•Jeff Hemsley, Jerome Jacobson et al.•ARTICLE•Social Media + Society•2018•Cited by: 1•References: 6

    In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…

  • Is offensive commenting contagious online? Examining public vs interpersonal swearing in response to Donald Trump’s YouTube campaign videos

    Open Access•K Hazel Kwon, Anatoliy Gruzd•ARTICLE•Internet Research•2017•Cited by: 19•References: 10

    Purpose The purpose of this paper is to explore the spillover effects of offensive commenting in online community from the lens of emotional and behavioral contagion. Specifically, it examines the contagion of swearing – a linguistic mannerism that conveys high-arousal emotion – based upon two mechanisms of contagion: mimicry and social interaction effect

  • Social Media and Society: Introduction to the Special Issue

    Open Access•Anatoliy Gruzd, Jerome Jacobson et al.•ARTICLE•American Behavioral Scientist•2017•References: 4

    As a scholarly domain, social media research has come a long way since the term "social media" first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of social media on society. According to Web of Science, there are currently over 19,000 academic articles that include the term "social media." This special issue of American Behavioral Scientist adds to this rapidly g…

Next
  • Imagining Twitter as an Imagined Community

    Open Access•Anatoliy Gruzd, B Wellman et al.•ARTICLE•American Behavioral Scientist•2011•Cited by: 40•References: 30

    The notion of "community" has often been caught between concrete social relationships and imagined sets of people perceived to be similar. The rise of the Internet has refocused our attention on this ongoing tension. The Internet has enabled people who know each other to use social media, from e-mail to Facebook, to interact without meeting physically. Into this mix came Twitter, an asymmetric microblogging service: If you follow me, I do not hav…

  • Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter

    Open Access•Anatoliy Gruzd, P Mai•ARTICLE•Big Data & Society•2020•Cited by: 19•References: 18

    In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…

  • Is offensive commenting contagious online? Examining public vs interpersonal swearing in response to Donald Trump’s YouTube campaign videos

    Open Access•K Hazel Kwon, Anatoliy Gruzd•ARTICLE•Internet Research•2017•Cited by: 19•References: 10

    Purpose The purpose of this paper is to explore the spillover effects of offensive commenting in online community from the lens of emotional and behavioral contagion. Specifically, it examines the contagion of swearing – a linguistic mannerism that conveys high-arousal emotion – based upon two mechanisms of contagion: mimicry and social interaction effect

  • Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective

    Open Access•Elizabeth Dubois, Anatoliy Gruzd et al.•ARTICLE•Social Science Computer Review•2018•Cited by: 11•References: 18

    Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…

  • Cascatas de Fake News Políticas: Um estudo de caso no Twitter

    Open Access•Raquel Recuero, Anatoliy Gruzd•ARTICLE•Galáxia (São Paulo•2019•Cited by: 10•References: 6

    O presente artigo busca debater, por meio de estudo de caso, as cascatas das chamadas fake news de cunho político no Twitter. Para tanto, examinam-se fake news que circularam durante dois eventos, o julgamento e a prisão do ex-presidente Lula. Para tal análise, utilizam-se métodos de coleta de dados automatizados, análise de redes e uma análise qualitativa. Os principais resultados apontam para uma circulação limitada dessas notícias, principalme…

  • Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project

    Open Access•Anatoliy Gruzd, James Lannigan et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 10•References: 9

  • Networked Influence in Social Media: Introduction to the Special Issue

    Open Access•Anatoliy Gruzd, B Wellman•ARTICLE•American Behavioral Scientist•2014•Cited by: 10•References: 14

    This special issue presents leading-edge work into how the characteristics of social media affect the nature of influence in networks. Our central thesis is that social influence has become networked influence. Influence is networked in two ways: by occurring in social networks and by propagating through online communication networks. We want to understand online social influence in its diversity: who is exercising influence, how it is done, how …

  • Studying the Covid-19 infodemic at scale

    Open Access•Anatoliy Gruzd, Manlio De Domenico et al.•ARTICLE•Big Data & Society•2021•Cited by: 5•References: 23

    This special theme issue of Big Data & Society presents leading-edge, interdisciplinary research that focuses on examining how health-related (mis-)information is circulating on social media. In particular, we are focusing on how computational and Big Data approaches can help to provide a better understanding of the ongoing COVID-19 infodemic (overexposure to both accurate and misleading information on a health topic) and to develop effective str…

  • Mapping out Violence Against Women of Influence on Twitter Using the Cyber-Lifestyle Routine Activity Theory

    Open Access•Priya Kumar, Anatoliy Gruzd et al.•ARTICLE•American Behavioral Scientist•2021•Cited by: 5•References: 41

    The study applies and expands the routine activity theory to examine the dynamics of online harassment and violence against women on Twitter in India. We collected 931,363 public tweets (original posts and replies) over a period of 1 month that mentioned at least one of 101 influential women in India. By undertaking both manual and automated text analysis of "hateful" tweets, we identified three broad types of violence experienced by women of inf…

  • From Facebook to YouTube: The Potential Exposure to Covid-19 Anti-Vaccine Videos on Social Media

    Open Access•Anatoliy Gruzd, Deena Abul-Fottouh et al.•ARTICLE•Social Media + Society•2023•Cited by: 4•References: 50

    This article examines the role of Facebook and YouTube in potentially exposing people to COVID-19 vaccine-related misinformation. Specifically, to study the potential level of exposure, the article models a uni-directional information-sharing pathway beginning when a Facebook user encounters a vaccine-related post with a YouTube video, follows this video to YouTube, and then sees a list of related videos automatically recommended by YouTube. The …

  • How coordinated link sharing behavior and partisans' narrative framing fan the spread of Covid-19 misinformation and conspiracy theories

    Open Access•Anatoliy Gruzd, P Mai et al.•ARTICLE•Social Network Analysis and Mining•2022•Cited by: 4•References: 30

    This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the "America's Frontline Doctors" press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a "cure" for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using …

  • Uses and Gratifications factors for social media use in teaching: Instructors’ perspectives

    Open Access•Anatoliy Gruzd, Caroline Haythornthwaite et al.•ARTICLE•New Media & Society•2016•Cited by: 4•References: 5

    This research was motivated by an interest in understanding how social media are applied in teaching in higher education. Data were collected using an online questionnaire, completed by 333 instructors in higher education, that asked about general social media use and specific use in teaching. Education and learning theories suggest three potential reasons for instructors to use social media in their teaching: (1) exposing students to practices, …

  • Networked Influence: An Introduction

    Open Access•Jerome Jacobson, Anatoliy Gruzd et al.•ARTICLE•Social Media + Society•2019•Cited by: 2•References: 15

    We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…

  • Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging

    Open Access•Esteban Morales, Jaigris Hodson et al.•ARTICLE•New Media & Society•2025•Cited by: 1•References: 13

    While digital platforms foster a sense of community and identity, they also facilitate harmful exclusionary practices. In this context, toxic and hateful speech are key mechanisms not only for harming others but also marking processes of othering and belonging. In this article, we examine the role of hateful and toxic speech in structuring processes of in- and out-group formation and maintenance by focusing on a public Colombian Telegram group. M…

  • Falling for Russian Propaganda: Understanding the Factors that Contribute to Belief in Pro-Kremlin Disinformation on Social Media

    Open Access•Felipe Bonow Soares, Anatoliy Gruzd et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 45

    As Russia launched its full-scale invasion of Ukraine in February 2022, social media was rife with pro-Kremlin disinformation. To effectively tackle the issue of state-sponsored disinformation campaigns, this study examines the underlying reasons why some individuals are susceptible to false claims and explores ways to reduce their susceptibility. It uses linear regression analysis on data from a national survey of 1,500 adults (18+) to examine t…

  • Trust and Safety on Social Media: Understanding the Impact of Anti-Social Behavior and Misinformation on Content Moderation and Platform Governance

    Open Access•Anatoliy Gruzd, Felipe Bonow Soares et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 43

    The Special Issue on Trust and Safety on Social Media delves into two pressing and interlinked concerns: the growing prevalence of anti-social behavior and the widespread presence of misinformation within and across various social media platforms. The collection of articles featured in the issue collectively examines factors that contribute to these concerns and proposes potential strategies to mitigate their negative impact on social media users…

  • Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians

    Open Access•Anatoliy Gruzd, Jaigris Hodson•ARTICLE•Social Media + Society•2021•Cited by: 1•References: 61

    Following Miller, who looked at offline performance capital for musicians and discovered important gender and genre impacts, we examined the role of gender and genre in the development of performance capital for YouTube top cover song artists. This case study suggests that online performance capital on YouTube is slightly different than offline performance capital, and benefits from the affordances of networked media, and specifically YouTube. Wh…

  • Social Media for Social Good or Evil: An Introduction

    Open Access•Jeff Hemsley, Jerome Jacobson et al.•ARTICLE•Social Media + Society•2018•Cited by: 1•References: 6

    In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…

  • Imagining Twitter as an Imagined Community

    Open Access•Anatoliy Gruzd, B Wellman et al.•ARTICLE•American Behavioral Scientist•2011•Cited by: 40•References: 30

    The notion of "community" has often been caught between concrete social relationships and imagined sets of people perceived to be similar. The rise of the Internet has refocused our attention on this ongoing tension. The Internet has enabled people who know each other to use social media, from e-mail to Facebook, to interact without meeting physically. Into this mix came Twitter, an asymmetric microblogging service: If you follow me, I do not hav…

  • Geography of Twitter networks

    Open Access•Yuri Takhteyev, Anatoliy Gruzd et al.•ARTICLE•Social Networks•2012

  • Navigating an imagined Middle–earth: Finding and analyzing text–based and film–based mental images of Middle–earth through TheOneRing.net online fan community

    Open Access•Jennifer Martins, Jennifer M Grek Martin et al.•ARTICLE•First Monday•2013

    The proliferation of social media brings new opportunities to discover the ways in which we receive, process, and disseminate information — even information that seems confined to our imaginations. Mental imagery — those images we create in our imaginations as we read a text or watch a film — is not well understood. Netlytic, a Web-based system for automated text analysis, permitted the capture and analysis of online discussions relating to menta…

  • Online Communities

    Open Access•Anatoliy Gruzd•CHAPTER•Encyclopedia of Social Network…•2014

  • Investigating Political Polarization on Twitter: A Canadian Perspective: Investigating Political Polarization on Twitter

    Open Access•Anatoliy Gruzd, Jeffrey Roy•ARTICLE•Policy & Internet•2014

    This article investigates political polarization in social media by undertaking social network analysis of a sample of 5,918 tweets posted by 1,492 Twitter users during the 2011 Canadian Federal Election. On the one hand, we observed a clustering effect around shared political views among supporters of the same party in the Twitter communication network, suggesting that there are pockets of political polarization on Twitter. At the same time, the…

  • Talking to Twitter users: Motivations behind Twitter use on the Alberta oil sands and the Northern Gateway Pipeline

    Open Access•Brittany White, H Castleden et al.•ARTICLE•First Monday•2014

    Environmental issues are being discussed through social media with increased frequency. Researchers are starting to question whether social media demonstrates a green virtual sphere: a virtual public space to discuss environmental issues that is not governed by a single authority and that anyone can access. We investigate why people use Twitter to communicate about two Canadian-based environmental issues using interviews with 10 highly engaged us…

  • Networked Influence in Social Media: Introduction to the Special Issue

    Open Access•Anatoliy Gruzd, B Wellman•ARTICLE•American Behavioral Scientist•2014•Cited by: 10•References: 14

    This special issue presents leading-edge work into how the characteristics of social media affect the nature of influence in networks. Our central thesis is that social influence has become networked influence. Influence is networked in two ways: by occurring in social networks and by propagating through online communication networks. We want to understand online social influence in its diversity: who is exercising influence, how it is done, how …

  • Introduction to Articles from the 2014 Conference on Social Media & Society

    Open Access•Anatoliy Gruzd•ARTICLE•Big Data & Society•2015

    Data, data everywhere. With faster computers and cheaper storage, bigger data sets are becoming abundant. Social media is a key source of Big Data in the form of user and system generated content. What do we do with all of the social data and how do we make sense of it? How does the use of social

  • A How-to for Using Netlytic to collect and Analyze Social Media Data: A Case Study of the Use of Twitter During the 2014 Euromaidan Revolution in Ukraine

    Anatoliy Gruzd, P Mai et al.•CHAPTER•The Sage Handbook of Social Media…•2016

  • Big Data and Political Science: The Case of VKontakte and the 2014 Euromaidan Revolution in Ukraine

    Anatoliy Gruzd, Ben O’bright et al.•CHAPTER•The Sage Handbook of Social Media…•2016

  • Understanding communities in an age of social media: The good, the bad, and the complicated

    Anatoliy Gruzd, Jerome Jacobson et al.•ARTICLE•Information Communication & Society•2016

    Not only does this special issue of Information, Communication and Society bring you seven fascinating articles, it also brings together contemporary thinking about community and social media. The

  • Uses and Gratifications factors for social media use in teaching: Instructors’ perspectives

    Open Access•Anatoliy Gruzd, Caroline Haythornthwaite et al.•ARTICLE•New Media & Society•2016•Cited by: 4•References: 5

    This research was motivated by an interest in understanding how social media are applied in teaching in higher education. Data were collected using an online questionnaire, completed by 333 instructors in higher education, that asked about general social media use and specific use in teaching. Education and learning theories suggest three potential reasons for instructors to use social media in their teaching: (1) exposing students to practices, …

  • Is offensive commenting contagious online? Examining public vs interpersonal swearing in response to Donald Trump’s YouTube campaign videos

    Open Access•K Hazel Kwon, Anatoliy Gruzd•ARTICLE•Internet Research•2017•Cited by: 19•References: 10

    Purpose The purpose of this paper is to explore the spillover effects of offensive commenting in online community from the lens of emotional and behavioral contagion. Specifically, it examines the contagion of swearing – a linguistic mannerism that conveys high-arousal emotion – based upon two mechanisms of contagion: mimicry and social interaction effect

  • Social Media and Society: Introduction to the Special Issue

    Open Access•Anatoliy Gruzd, Jerome Jacobson et al.•ARTICLE•American Behavioral Scientist•2017•References: 4

    As a scholarly domain, social media research has come a long way since the term "social media" first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of social media on society. According to Web of Science, there are currently over 19,000 academic articles that include the term "social media." This special issue of American Behavioral Scientist adds to this rapidly g…

  • Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective

    Open Access•Elizabeth Dubois, Anatoliy Gruzd et al.•ARTICLE•Social Science Computer Review•2018•Cited by: 11•References: 18

    Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…

  • Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project

    Open Access•Anatoliy Gruzd, James Lannigan et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 10•References: 9

  • Social Media for Social Good or Evil: An Introduction

    Open Access•Jeff Hemsley, Jerome Jacobson et al.•ARTICLE•Social Media + Society•2018•Cited by: 1•References: 6

    In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…

  • Kristeva e Butler: Significância, Performatividade E Produção Como Parâmetros Para Uma Semiótica Crítica

    Open Access•Cássio De Borba Lucas, Anatoliy Gruzd et al.•ARTICLE•Galáxia (São Paulo•2019

    O artigo propõe um diálogo entre as teorias de Julia Kristeva e Judith Butler com o objetivo deretomar suas contribuições para uma semiótica crítica da comunicação. Indica, para tanto, uma série de ressonâncias que parecem conectar os distintos projetos das autoras em um similar viés pós-estruturalista. Na primeira seção, são exploradas estas ressonâncias por meio das noções de "experiência discursivamente condicionada", de "práticas significante…

  • Cascatas de Fake News Políticas: Um estudo de caso no Twitter

    Open Access•Raquel Recuero, Anatoliy Gruzd•ARTICLE•Galáxia (São Paulo•2019•Cited by: 10•References: 6

    O presente artigo busca debater, por meio de estudo de caso, as cascatas das chamadas fake news de cunho político no Twitter. Para tanto, examinam-se fake news que circularam durante dois eventos, o julgamento e a prisão do ex-presidente Lula. Para tal análise, utilizam-se métodos de coleta de dados automatizados, análise de redes e uma análise qualitativa. Os principais resultados apontam para uma circulação limitada dessas notícias, principalme…

  • Networked Influence: An Introduction

    Open Access•Jerome Jacobson, Anatoliy Gruzd et al.•ARTICLE•Social Media + Society•2019•Cited by: 2•References: 15

    We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…

  • Cybervetting job applicants on social media: The new normal

    Open Access•Jerome Jacobson, Anatoliy Gruzd•ARTICLE•Ethics and Information Technology•2020

    With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 482 participants, investigates young people’s concerns with their publicly available social media data being used in the context of job hiring. Grounded in stakeholder theory, we analyze the relationship between you…

  • Coding and Classifying Knowledge Exchange on Social Media: A Comparative Analysis of the #Twitterstorians and AskHistorians Communities

    Open Access•Anatoliy Gruzd, Priya Kumar et al.•ARTICLE•Computer Supported Cooperative…•2020

    As social media become a staple for knowledge discovery and sharing, questions arise about how self-organizing communities manage learning outside the domain of organized, authority-led institutions. Yet examination of such communities is challenged by the quantity of posts and variety of media now used for learning. This paper addresses the challenges of identifying (1) what information, communication, and discursive practices support successful…

  • Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter

    Open Access•Anatoliy Gruzd, P Mai•ARTICLE•Big Data & Society•2020•Cited by: 19•References: 18

    In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…

  • Cybervetting and the Public Life of Social Media Data

    Open Access•Anatoliy Gruzd, Jerome Jacobson et al.•ARTICLE•Social Media + Society•2020•References: 65

    The article examines whether and how the ever-evolving practice of using social media to screen job applicants may undermine people's trust in the organizations that are engaging in this practice. Using a survey of 429 participants, we assess whether their comfort level with cybervetting can be explained by the factors outlined by Petronio's communication privacy management theory: culture, gender, motivation, and risk-benefit ratio. We find that…

  • Information Wars and Online Activism During the 2013/2014 Crisis in Ukraine: Examining the Social Structures of Pro- and Anti-Maidan Groups

    Anatoliy Gruzd, Ksenia Tsyganova•PREPRINT•2021

    This article examines how online groups are formed and sustained during crisis periods, especially when political polarization in society is at its highest level. We focus on the use of Vkontakte (VK), a popular social networking site in Ukraine, to understand how it was used by Pro- and Anti-Maidan groups during the 2013/2014 crisis in Ukraine. In particular, we ask whether and to what extent the ideology (or other factors) of a particular group…

Sociology (30 works) · Social media (28 works) · Computer Science (26 works) · Social Media and Politics (25 works) · Political science (22 works) · World Wide Web (17 works) · Media studies (14 works) · Public relations (14 works) · Internet privacy (13 works) · Psychology (13 works)

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