May O Lwin
Biographic Data
| ID | 225578 |
|---|---|
| NAME | May O Lwin |
| GIVEN NAMES | May |
| FAMILY NAME | O Lwin |
| SIGNATURE | LWIN M O |
| AFFILIATIONS | Nanyang Technological University |
| ORCID | 0000-0003-1832-8242 |
| VERIFIED | Yes |
| TOTAL WORKS | 34 |
| TOTAL CITATIONS | 69 |
| AUTHOR COUNT | 34 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Advancing the understanding of palliative care in Singapore
Introduction: Despite the growing demand for palliative care, this specialized medical care remains severely underutilized, with almost 50% of countries worldwide lacking access. Given that misperceptions and stigma continue to hinder progress in healthcare policy, this study aims to examine the relationships between palliative care knowledge, attitudes, and receptiveness to better understand how public health communication can enhance awareness …
Creating Meanings Through Online End-of-Life Discussions
a popular Q&A platform with mainly young users in China. Results revealed that although death topics were becoming more common in social media discourse, death as a topic was still perceived by many with negative affective responses. Religion also appears to influence discourse. Consistent with the Confucianism and Buddhist's view of life, subgroups of users also depicted death as natural, causal, and cyclic process in life. The perceptions of de…
Using social influencers for public health education on antibiotic use and antimicrobial resistance
ClinicalTrials.gov NCT06998576; https://clinicaltrials.gov/study/NCT06998576 ; first posted on 2025-05-31, last update posted on 2025-06-05
Modeling the influence of attitudes, trust, and beliefs on endoscopists’ acceptance of artificial intelligence applications in medical practice
Introduction: The potential for deployment of Artificial Intelligence (AI) technologies in various fields of medicine is vast, yet acceptance of AI amongst clinicians has been patchy. This research therefore examines the role of antecedents, namely trust, attitude, and beliefs in driving AI acceptance in clinical practice. Methods: We utilized online surveys to gather data from clinicians in the field of gastroenterology. Results: = 153, 92.73%).…
Are threat perceptions associated with patient adherence to antibiotics? Insights from a survey regarding antibiotics and antimicrobial resistance among the Singapore public
In Singapore, patient adherence to antibiotics appear to be driven by the perceived costs of visiting a doctor to obtain antibiotics, followed by perceptions of AMR as a threat and to a lesser extent, knowledge about antibiotics. Public health strategies to mitigate antibiotic misuse should consider these patient barriers to medical care
Virtual game Changers
Exergames offer both enactive and vicarious learning through the graphical representations of the self and virtual coach. This study established and tested a model of exergame motivation with Social Cognitive Theory as the foundation. A 2 (User Avatar: Absent versus Present) × 2 (Virtual Coach: Absent versus Present) between-subjects experiment was conducted with 137 high school students. Results supported a model in which the user avatar led to …
Parental mediation of children’s digital media use in high digital penetration countries
This research examines how parents in two high digital penetration nations in the Asia-Pacific region, Singapore and Australia, mediate children’s use of digital media and how parental mediation practices in each country are explained by parents’ media perception, digital literacy, and parental self-efficacy. We conducted surveys with parents residing in Singapore (N = 316) and Australia (N = 315). Results show that Australian parents are more ac…
Exploring theory-based behavioral interventions promoting Covid-19 prevention and healthcare-seeking for migrant worker men in Singapore
Overall, the findings showed that the conception of the Four Ss helped inform intervention strategies. Anchoring these towards optimal use of technology and harnessing of interpersonal communication for prevention and promotion of healthcare seeking in the planning of future Infectious Disease outbreaks in closed institutional settings is recommended
Cultural Determinants of Cancer Fatalism and Cancer Prevention Behaviors among Asians in Singapore
This research aims to better understand cultural disparities in cancer prevention behaviors. To do this, we investigate how four cultural beliefs - optimism, pessimism, naïve dialecticism, and superstition - associate with cancer fatalism, which has been recognized as a major barrier to cancer prevention behaviors. Based on an online survey of 1,021 Singapore residents, the results reveal that cancer fatalism is positively associated with pessimi…
Examining Organizational, Cultural, and Individual-Level Factors Related to Workplace Safety and Health
Promoting Healthier Eating via Parental Communication
Parents are important sources of influence in the development of healthy eating among children and adolescents. Besides gatekeeping and modeling, parents serve as health educators and promoters, using intentional and persuasive communication to encourage healthier eating preferences and behaviors in children. Despite this, a lack of reliable and valid measures has limited the research on how parent-driven interpersonal communication about foods i…
Effects of Scent and Scent Emission Methods
Extant studies have revealed enhancing effects of scent on performance. The role of scent, and emission method, in the context of performing repetitive tasks over prolonged duration in promoting alertness, vigilance, and memory was examined. Seventy-three participants were randomly assigned to one of three conditions (no scent, peppermint scent emitted continuously, or peppermint scent emitted intermittently) while tasked to monitor and identify …
Discovering optimal strategies for mitigating Covid-19 spread using machine learning
Visual design for a mobile pandemic map system for public health
A Household-Based Survey to Understand Factors Influencing Awareness, Attitudes and Knowledge towards Wolbachia-Aedes Technology
In 2016, Singapore introduced the release of male Wolbachia-Aedes mosquitoes to complement vector control efforts and suppress Aedes aegypti mosquitoes in selected study sites. With ongoing expansion of Project Wolbachia- Singapore to cover larger areas, a household-based survey was conducted between July 2019 to February 2020 in two Project Wolbachia study sites using a structured questionnaire, to evaluate current sentiments and assess the need…
Are Parents Doing It Right? Parent and Child Perspectives on Parental Mediation in Singapore
This study examines how parents and their children differ in their perceptions of parental mediation strategies implemented to supervise and monitor children’s digital media use. Focusing on the Asian context, we explore reasons for parents to set rules as well as parental roles and strictness in relation to children’s digital media use. In-depth qualitative interviews with parents and their children (n = 41 from 20 families) showed that children…
A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapore. The studies include (1) a content analysis of television advertisements, (2) a door-to-door house…
Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic
Our study demonstrates the temporal and content differences between user groups and social media platforms in social media conversations during the Zika pandemic. It suggests that future research should examine the collective discourse of a health event by investigating social media discourses within varied sources rather than focusing on a singular social media platform and by one particular type of users
Association between food availability and young people’s fruits and vegetables consumption
Objective: To evaluate the relationship between fruits and vegetables (F&V) availability at home and young people’s F&V consumption behaviour, and how the theory of planned behaviour (TPB) constructs could potentially mediate the relationship. Design: Cross-sectional face-to-face survey questionnaire to assess the TPB constructs and home food availability assessed using open inventories method. F&V availability was categorised into low and high l…
Development and validation of a parental social media mediation scale across child and parent samples
Purpose Social media use carries both opportunities and risks for children and adolescents. In order to reduce the negative impacts of social media on youth, the authors focus our efforts on parental mediation of social media. Specifically, the purpose of this paper is to enhance the conceptualization and operationalization of parental mediation of social media. Design/methodology/approach First, the authors conducted focus groups with both child…
Increasing Influenza and Pneumococcal Vaccination Uptake in Seniors Using Point-of-Care Informational Interventions in Primary Care in Singapore
Objectives. To evaluate the effectiveness of point-of-care informational interventions in general practitioner clinics to improve influenza and pneumococcal vaccination uptake among elderly patients. Methods. We conducted a pragmatic, cluster-randomized crossover trial in 22 private general practitioner clinics in Singapore, from November 2017 to July 2018. We included all patients aged 65 years or older. Clinics were assigned to a 3-month interv…
A Comparison between the Predictors of Vaccine Uptake Intentions for Influenza and Dengue
Infectious diseases have a huge health and economic burden globally. Vaccination has been found to be a crucial health intervention for diseases. The study aims to compare the drivers of vaccine uptake for influenza and dengue, and to understand the key drivers within each of the diseases in predicting vaccine uptake intentions. Data were collected from 1000 Singaporeans and Singapore permanent residents between the ages of 21 and 70 through face…
Strategic Uses of Facebook in Zika Outbreak Communication
While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds & Seeger, 2005; CERC) outlines strategies across different crisis phases and can guide crisis communication on social media. This research therefore investigates how social m…
The influence of parental practices on child promotive and preventive food consumption behaviors
Explicating problematic social network sites use
The prevalence of social network sites (SNSs) has sparked a growing interest in understanding the development of problematic SNSs use among adolescents. Yet, this nascent area of research is marked by some deficiencies in existing theoretical paradigms. This article seeks to review the state of research in problematic SNSs use—broadly with a specific focus on adolescents—and identify key areas of research for future scholarly work. First, we summ…
A meta-analysis of factors predicting cyberbullying perpetration and victimization
Cyberbullying has become a critical social issue, which severely threatens children and adolescents’ physical and psychological health. The current research systematically examined the predictors of cyberbullying from the social cognitive and media effects approach. Specifically, this study identified 16 predictors of cyberbullying perpetration and victimization and examined the magnitude of the effects of these predictors by meta-analyzing 81 em…
How does “talking about the Internet with others” affect teenagers’ experience of online risks? The role of active mediation by parents, peers, and school teachers
This study investigated how active mediation employed by three key socialization agents—parents, peers, and school teachers—is associated with teenagers’ engagement in online risks. A survey with 746 students aged 12–18 years found that different socialization agents focus on different aspects of the Internet when they engage in active mediation. Parents and teachers focus more on making instructive remarks whereas peers are more likely to engage…
Product Scent and Memory
Scent research has focused primarily on the effects of ambient scent on consumer evaluations. We focus instead on the effects of product scent on consumer memories. For instance, if a pencil or a facial tissue is imbued with scent (vs. not), recall for the brand's other attributes increases significantly—with the effects lasting as much as 2 weeks after exposure. We also find that product scent is more effective than ambient scent at enhancing me…
The privacy dyad
Purpose – The purpose of this paper is to investigate how the business communication-related variables of reputation, communication quality and information sensitivity are mediated by trust and privacy concern to influence the privacy dyad (i.e. promotion- and prevention-focused privacy behaviors). Design/methodology/approach – Regulatory focus theory (RFT) is used to build a framework to examine antecedents of promotion- and prevention-focused p…
Development and validation of a parental social media mediation scale across child and parent samples
Purpose Social media use carries both opportunities and risks for children and adolescents. In order to reduce the negative impacts of social media on youth, the authors focus our efforts on parental mediation of social media. Specifically, the purpose of this paper is to enhance the conceptualization and operationalization of parental mediation of social media. Design/methodology/approach First, the authors conducted focus groups with both child…
Are Parents Doing It Right? Parent and Child Perspectives on Parental Mediation in Singapore
This study examines how parents and their children differ in their perceptions of parental mediation strategies implemented to supervise and monitor children’s digital media use. Focusing on the Asian context, we explore reasons for parents to set rules as well as parental roles and strictness in relation to children’s digital media use. In-depth qualitative interviews with parents and their children (n = 41 from 20 families) showed that children…
Odor Semantics and Visual Cues
The current research uses eye‐tracking technology in a consumer context to explore the interactive effects of olfactory and visual cues on consumers' eye gaze patterns. We manipulate the semantic correspondence between pictorial objects depicted in print advertisements and odors smelled (or not) while looking at the ads. The results indicate that smelling a scent that shares learned semantic associations with an object in the advertisement divert…
Television's Glocal Advertising in Veridical Product Narrative
Drawing on post‐Marxist screen reception studies in Malaysia, our article establishes a theoretical framework enabling analysis of consumer identification with/cultural distancing from television advertising and its aesthetics. We develop a hermeneutic model of audience response to audio‐visual text as ludic or play‐like in cognitively pursuing a meaning for veridical (mediated yet transparently accessible) marketing narrative sketches of everyda…
Protecting children's privacy online
American Symbolism in Intercultural Communication
What leads to acceptance versus rejection of messages that represent one's own culture/in-group, or a foreign culture/out-group? We investigate how symbols in mass communication might be used to overcome biases toward in-group and out-group messages. We experimentally study these effects across countries representing varying levels of consumer ethnocentrism (which relates to attitudes about one's own country, or in-group) and country-specific ani…
Product Scent and Memory
Scent research has focused primarily on the effects of ambient scent on consumer evaluations. We focus instead on the effects of product scent on consumer memories. For instance, if a pencil or a facial tissue is imbued with scent (vs. not), recall for the brand's other attributes increases significantly—with the effects lasting as much as 2 weeks after exposure. We also find that product scent is more effective than ambient scent at enhancing me…
The Role of Media Exposure, Peers, and Family on Body Dissatisfaction amongst Boys and Girls in Singapore
This study aims to examine how influences of media, peers, and family on body dissatisfaction differ between boys and girls in Singapore through a survey of 277 students aged 10–13. The hierarchical regression analyses reveal that two media exposure variables, watching television/VCDs/DVDs/music videos and engagement with online social media, were significantly related to girls' body dissatisfaction. None of the traditional or new media exposure …
Odor Semantics and Visual Cues
The current research uses eye‐tracking technology in a consumer context to explore the interactive effects of olfactory and visual cues on consumers' eye gaze patterns. We manipulate the semantic correspondence between pictorial objects depicted in print advertisements and odors smelled (or not) while looking at the ads. The results indicate that smelling a scent that shares learned semantic associations with an object in the advertisement divert…
How does “talking about the Internet with others” affect teenagers’ experience of online risks? The role of active mediation by parents, peers, and school teachers
This study investigated how active mediation employed by three key socialization agents—parents, peers, and school teachers—is associated with teenagers’ engagement in online risks. A survey with 746 students aged 12–18 years found that different socialization agents focus on different aspects of the Internet when they engage in active mediation. Parents and teachers focus more on making instructive remarks whereas peers are more likely to engage…
A meta-analysis of factors predicting cyberbullying perpetration and victimization
Cyberbullying has become a critical social issue, which severely threatens children and adolescents’ physical and psychological health. The current research systematically examined the predictors of cyberbullying from the social cognitive and media effects approach. Specifically, this study identified 16 predictors of cyberbullying perpetration and victimization and examined the magnitude of the effects of these predictors by meta-analyzing 81 em…
The privacy dyad
Purpose – The purpose of this paper is to investigate how the business communication-related variables of reputation, communication quality and information sensitivity are mediated by trust and privacy concern to influence the privacy dyad (i.e. promotion- and prevention-focused privacy behaviors). Design/methodology/approach – Regulatory focus theory (RFT) is used to build a framework to examine antecedents of promotion- and prevention-focused p…
The influence of parental practices on child promotive and preventive food consumption behaviors
Explicating problematic social network sites use
The prevalence of social network sites (SNSs) has sparked a growing interest in understanding the development of problematic SNSs use among adolescents. Yet, this nascent area of research is marked by some deficiencies in existing theoretical paradigms. This article seeks to review the state of research in problematic SNSs use—broadly with a specific focus on adolescents—and identify key areas of research for future scholarly work. First, we summ…
A Comparison between the Predictors of Vaccine Uptake Intentions for Influenza and Dengue
Infectious diseases have a huge health and economic burden globally. Vaccination has been found to be a crucial health intervention for diseases. The study aims to compare the drivers of vaccine uptake for influenza and dengue, and to understand the key drivers within each of the diseases in predicting vaccine uptake intentions. Data were collected from 1000 Singaporeans and Singapore permanent residents between the ages of 21 and 70 through face…
Strategic Uses of Facebook in Zika Outbreak Communication
While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds & Seeger, 2005; CERC) outlines strategies across different crisis phases and can guide crisis communication on social media. This research therefore investigates how social m…
Development and validation of a parental social media mediation scale across child and parent samples
Purpose Social media use carries both opportunities and risks for children and adolescents. In order to reduce the negative impacts of social media on youth, the authors focus our efforts on parental mediation of social media. Specifically, the purpose of this paper is to enhance the conceptualization and operationalization of parental mediation of social media. Design/methodology/approach First, the authors conducted focus groups with both child…
Increasing Influenza and Pneumococcal Vaccination Uptake in Seniors Using Point-of-Care Informational Interventions in Primary Care in Singapore
Objectives. To evaluate the effectiveness of point-of-care informational interventions in general practitioner clinics to improve influenza and pneumococcal vaccination uptake among elderly patients. Methods. We conducted a pragmatic, cluster-randomized crossover trial in 22 private general practitioner clinics in Singapore, from November 2017 to July 2018. We included all patients aged 65 years or older. Clinics were assigned to a 3-month interv…
A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapore. The studies include (1) a content analysis of television advertisements, (2) a door-to-door house…
Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic
Our study demonstrates the temporal and content differences between user groups and social media platforms in social media conversations during the Zika pandemic. It suggests that future research should examine the collective discourse of a health event by investigating social media discourses within varied sources rather than focusing on a singular social media platform and by one particular type of users
Association between food availability and young people’s fruits and vegetables consumption
Objective: To evaluate the relationship between fruits and vegetables (F&V) availability at home and young people’s F&V consumption behaviour, and how the theory of planned behaviour (TPB) constructs could potentially mediate the relationship. Design: Cross-sectional face-to-face survey questionnaire to assess the TPB constructs and home food availability assessed using open inventories method. F&V availability was categorised into low and high l…
Cultural Determinants of Cancer Fatalism and Cancer Prevention Behaviors among Asians in Singapore
This research aims to better understand cultural disparities in cancer prevention behaviors. To do this, we investigate how four cultural beliefs - optimism, pessimism, naïve dialecticism, and superstition - associate with cancer fatalism, which has been recognized as a major barrier to cancer prevention behaviors. Based on an online survey of 1,021 Singapore residents, the results reveal that cancer fatalism is positively associated with pessimi…
Examining Organizational, Cultural, and Individual-Level Factors Related to Workplace Safety and Health
Promoting Healthier Eating via Parental Communication
Parents are important sources of influence in the development of healthy eating among children and adolescents. Besides gatekeeping and modeling, parents serve as health educators and promoters, using intentional and persuasive communication to encourage healthier eating preferences and behaviors in children. Despite this, a lack of reliable and valid measures has limited the research on how parent-driven interpersonal communication about foods i…
Effects of Scent and Scent Emission Methods
Extant studies have revealed enhancing effects of scent on performance. The role of scent, and emission method, in the context of performing repetitive tasks over prolonged duration in promoting alertness, vigilance, and memory was examined. Seventy-three participants were randomly assigned to one of three conditions (no scent, peppermint scent emitted continuously, or peppermint scent emitted intermittently) while tasked to monitor and identify …
Discovering optimal strategies for mitigating Covid-19 spread using machine learning
Visual design for a mobile pandemic map system for public health
A Household-Based Survey to Understand Factors Influencing Awareness, Attitudes and Knowledge towards Wolbachia-Aedes Technology
In 2016, Singapore introduced the release of male Wolbachia-Aedes mosquitoes to complement vector control efforts and suppress Aedes aegypti mosquitoes in selected study sites. With ongoing expansion of Project Wolbachia- Singapore to cover larger areas, a household-based survey was conducted between July 2019 to February 2020 in two Project Wolbachia study sites using a structured questionnaire, to evaluate current sentiments and assess the need…
Psychology (20 works) · Medicine (13 works) · Social Psychology (13 works) · Computer Science (10 works) · Sociology (10 works) · Child Development and Digital Technology (9 works) · Political science (9 works) · Business (8 works) · Developmental psychology (8 works) · Mediation (8 works)