W-M Wong

Biographic Data

ID227043
NAMEW-M Wong
GIVEN NAMESW-M
FAMILY NAMEWong
SIGNATUREWONG W
AFFILIATIONSKrirk University
ORCID0000-0001-8978-0506
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS5
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2024
H-INDEX1

  • Who Is More Eager to Relocate to a Sustainable Retirement Village? Male or Female, Young or Elderly

    Open AccessW-M Wong, Hexuan Li et al.ARTICLESAGE Open2024

    This paper examines the influence of consumers’ gender and age on the relationship between their attitudes and purchase intentions for choosing a sustainable retirement village, drawing on the Ecological Theory of Aging and the Theory of Reasoned Goal Pursuit. About 931 research participants were collected in China through an online research firm, which distributed questionnaires to its sampling database. Partial Least Squares Structural Equation…

  • Who will be prosocial consumers? The relationship between environmental value and sustainable consumption

    Open AccessW-M Wong, Yaobin Wang et al.ARTICLESustainable Development2024Cited by: 3References: 5

    This study explores who will be prosocial consumers based on the effect of consumers' environmental value on their sustainable consumption after the COVID‐19 lockdown. The study aims to examine (1) the relationship between environmental value and sustainable consumption and (2) compare the pathways between environmental value and sustainable consumption depending on delivery service usage frequency. This study unitizes Structural Equation Modelin…

  • Post-Covid-19 Community-Based Tourism Sustainable Development in China. Study Case of Hebian Village

    Open AccessMingjing Qu, W-M WongARTICLEJournal of Environmental…2023

    China’s tourism sector has seen the effects of the worldwide COVID-19 outbreak. Community-based tourism has arisen as a sustainable alternative to mass tourism, benefiting local communities economically while preserving the environment and cultural heritage. Using Hebian Village as a case study, this study investigates the post-COVID-19 sustainable development of CBT in China. The study employs a qualitative methodology, including field observati…

  • Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

    Open AccessW-M Wong, Shian-Yang TzengARTICLESAGE Open2021Cited by: 1References: 52

    Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was …

  • Managing Human-Sun Bear Conflict in Sumatran Agroforest Systems

    Open AccessW-M Wong, W‐M Wong et al.ARTICLEHuman Ecology2015Cited by: 1References: 47