Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Bibliographic Data
| ID | 3310602 |
|---|---|
| Authors | W-M Wong (0000-0001-8978-0506, Krirk University), Shian-Yang Tzeng (0000-0002-8167-8483, Guangdong University Of Finances and Economics, corresponding author) |
| Year | 2021 |
| Volume | 11 |
| Issue | 4 |
| Publication date | 2021-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440211061565 |
| OpenAlex | W3216806602 |
| Language | EN |
| Citations received | 7 |
| References cited | 53 |
Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers' organic food purchase intentions while they were aware of green products
Advertising · Business · Consumer Awareness · Food products · Food safety · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Mathematics · Organic Food and Agriculture · Psychology · Food Science · Marketing
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| Unique citing works | 7 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |