What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do
Related Perspective From ESG Evaluation System
Bibliographic Data
| ID | 4181641 |
|---|---|
| Authors | Jiangyuan Hou (0000-0003-3619-4778, University of International Business and Economics), Mingyue Du (0000-0002-4768-6551, Beijing Technology and Business University), Qingjie Zhou (Beijing Technology and Business University, corresponding author) |
| Year | 2023 |
| Volume | 13 |
| Issue | 4 |
| Publication date | 2023-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440231206970 |
| OpenAlex | W4388102823 |
| Language | EN |
| Citations received | 2 |
| References cited | 84 |
With the development of the Internet economy, online shopping has become the main way for consumers to obtain goods, especially for organic infant milk. Do millennials who grew up in the era of Internet prefer online purchasing channel? Or are they stickier to online channel than offline channel? To solve these issues, we conduct the regression analysis of a latent class and the model of Quadratic Engel Almost Ideal Demand System aimed at the user stickiness in China. Moreover, we further analyze the environmental social governance effect of multi-channel stickiness, which is able to further explore the impact of environmental social governance investment strategy on consumers' purchasing behavior. Through these analyses, we confirm the online channel stickiness and platform stickiness of Taobao. Results also indicate that (i) The primary factor influencing the inertia of consumption and trade volume is the channel and platform stickiness, the latter positively affects the former. (ii) The ESG rating index plays a positively moderating role in the consumers' user stickiness. (iii) Environment and Social Score have a significant positive impact on online platform stickiness
Advertising · Business · Corporate governance · Economics · Marketing channel · Microeconomics · Political science · Purchasing · Telecommunications · The Internet · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Sharing Economy and Platforms · Marketing
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Sticky e/motional connections
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Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder
Hedonic Prices and Implicit Markets
Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms
Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Market Boundaries and Product Choice
| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |