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Market Boundaries and Product Choice

Illustrating Attraction and Substitution Effects

Bibliographic Data

ID3014084
AuthorsJoel Huber (0000-0002-6479-2794), Christopher Puto, Christopher P Puto
Year1983
Volume10
Issue1
Pages31
Publication date1983-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208943
OpenAlexW2103234330
LanguageEN
Citations received59
References cited5

What happens to the share of choices each item receives when the choice set boundaries are extended by adding a new item that is extremely good on one dimension but poor on the others? First, there is a substitution effect whereby the new item takes choice share mainly from similar items in the set. Second, there is an attraction effect resulting in a general shift of preference toward the added item. Experimental studies show that choice patterns conflict with current theoretical and common-sense ideas about the effect of added alternatives on choice

Attraction · Choice set · Combinatorics · Consumer choice · Dimension (graph theory) · Econometrics · Economics · Microeconomics · Preference · Product (mathematics) · Set (abstract data type) · Substitution (logic) · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics · Psychology · Social Psychology

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Unique citing works59
Citations per year1,51
Citation span1987 - 2025 (39)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 47

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