Shian-Yang Tzeng
Biographic Data
| ID | 319821 |
|---|---|
| NAME | Shian-Yang Tzeng |
| GIVEN NAMES | Shian-Yang |
| FAMILY NAME | Tzeng |
| SIGNATURE | TZENG S |
| AFFILIATIONS | Guangdong University Of Finances and Economics |
| ORCID | 0000-0002-8167-8483 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Beyond environmental benefits: Understanding the social and economic factors in electric vehicle adoption
Electric vehicles (EVs) face structural constraints and competition with internal combustion engine vehicles (ICEVs); however, this relationship remains underexplored. This study examines EV adoption by considering social practice theory and focusing on competition between EVs and ICEVs. Drawing on a survey of 5000 participants from seven Chinese megacities, we identify four key factors shaping consumer behavior: power output and acceleration, pu…
Consumers’ Engagement in Pro-environmental Behavior: Online Food Delivery in China
Online food delivery (OFD) services offer a variety of food options and convenient ways of consuming meals; however, contaminated delivery packaging can gradually cause serious environmental problems owing to its low recycling value. This study explores the factors that drive (un)sustainable OFD consumption and how information-evoked emotions can induce pro-environmental OFD spillover effects. After observations and interviews, an online survey w…
How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China
The present study examined why live-stream commerce is superior to traditional e-commerce since its retail sales have been booming in China and the communication style with live broadcast technology is entirely different. An integrated model was employed to predict the drivers or restraints of this new business model to substantiate the existence of a lacuna in understanding individual and situational influences. The research described a study th…
Spatial differentiation and driving mechanisms of urban household waste separation behavior in Shanghai, China
Exploring the Effects of Product Knowledge, Trust, and Distrust in the Health Belief Model to Predict Attitude Toward Dietary Supplements
Although the health belief model (HBM) has been widely applied in health behavior research, it cannot fully account for dietary supplement (DS) consumption. This study proposed a second-stage moderation model to empirically examine the mediating role of product knowledge and the moderating effects of trust and distrust in the HBM. Surveys were conducted both online and offline in first-tier Chinese cities; 768 effective samples were collected. St…
Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was …
Consumer confusion moderates the inertia–purchase intention relationship
We investigated the moderating effect of consumer confusion on the relationship between inertia and purchase intention. Customers ( N = 166) were approached randomly with a request to complete our survey as they finished shopping at a convenience store in Taiwan in August 2014. The results revealed that the purchase intention behavior relied on consumer inertia, which increased when consumers were confused because they were less capable of making…
Applying Fuzzy Multiple Criteria Decision Making approach to establish safety-management system for hot spring hotels
Taiwan’s hot spring tourism has been booming for decades. In this study, a new procedure using a Fuzzy Multiple Criteria Decision Making (MCDM) integrated with a linguistic scale is proposed to set up measurable indicators and determine their weights for safety management in hot spring hotels. Twelve experts, including five professors, four hoteliers, and three officials, were invited to participate in this survey. To aggregate the results, water…
Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was …
Applying Fuzzy Multiple Criteria Decision Making approach to establish safety-management system for hot spring hotels
Taiwan’s hot spring tourism has been booming for decades. In this study, a new procedure using a Fuzzy Multiple Criteria Decision Making (MCDM) integrated with a linguistic scale is proposed to set up measurable indicators and determine their weights for safety management in hot spring hotels. Twelve experts, including five professors, four hoteliers, and three officials, were invited to participate in this survey. To aggregate the results, water…
Consumer confusion moderates the inertia–purchase intention relationship
We investigated the moderating effect of consumer confusion on the relationship between inertia and purchase intention. Customers ( N = 166) were approached randomly with a request to complete our survey as they finished shopping at a convenience store in Taiwan in August 2014. The results revealed that the purchase intention behavior relied on consumer inertia, which increased when consumers were confused because they were less capable of making…
Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was …
Spatial differentiation and driving mechanisms of urban household waste separation behavior in Shanghai, China
Exploring the Effects of Product Knowledge, Trust, and Distrust in the Health Belief Model to Predict Attitude Toward Dietary Supplements
Although the health belief model (HBM) has been widely applied in health behavior research, it cannot fully account for dietary supplement (DS) consumption. This study proposed a second-stage moderation model to empirically examine the mediating role of product knowledge and the moderating effects of trust and distrust in the HBM. Surveys were conducted both online and offline in first-tier Chinese cities; 768 effective samples were collected. St…
How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China
The present study examined why live-stream commerce is superior to traditional e-commerce since its retail sales have been booming in China and the communication style with live broadcast technology is entirely different. An integrated model was employed to predict the drivers or restraints of this new business model to substantiate the existence of a lacuna in understanding individual and situational influences. The research described a study th…
Beyond environmental benefits: Understanding the social and economic factors in electric vehicle adoption
Electric vehicles (EVs) face structural constraints and competition with internal combustion engine vehicles (ICEVs); however, this relationship remains underexplored. This study examines EV adoption by considering social practice theory and focusing on competition between EVs and ICEVs. Drawing on a survey of 5000 participants from seven Chinese megacities, we identify four key factors shaping consumer behavior: power output and acceleration, pu…
Consumers’ Engagement in Pro-environmental Behavior: Online Food Delivery in China
Online food delivery (OFD) services offer a variety of food options and convenient ways of consuming meals; however, contaminated delivery packaging can gradually cause serious environmental problems owing to its low recycling value. This study explores the factors that drive (un)sustainable OFD consumption and how information-evoked emotions can induce pro-environmental OFD spillover effects. After observations and interviews, an online survey w…
Psychology (6 works) · Business (5 works) · Marketing (5 works) · Computer Science (4 works) · Advertising (3 works) · China (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Environmental Sustainability in Business (3 works) · Structural equation modeling (3 works) · Digital Marketing and Social Media (2 works)