Mihalis Kavaratzis
Biographic Data
| ID | 2278192 |
|---|---|
| NAME | Mihalis Kavaratzis |
| GIVEN NAMES | Mihalis |
| FAMILY NAME | Kavaratzis |
| SIGNATURE | KAVARATZIS M |
| AFFILIATIONS | University of Leicester |
| ORCID | 0000-0001-5933-0651 |
| VERIFIED | Yes |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 191 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
The Role of Resident‐Place Identification in Mediating Consumption Localism and Mobility Intentions
Residents' personal identification with places (regions, cities, towns, and so on) and with what places are supposed to stand for often determines their place‐supportive attitudes and behaviors. However, little is known about how residents' identification with the characteristics of places and their adoption of place‐related norms and values specifically affect residential mobility intentions and pro‐local consumption tendencies, which are key to…
Politicizing, policizing and beyond neoliberalism: Understanding Chinese city branding from the case of Chongqing
Is ‘City Branding’ Worth Re‐Visiting
This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well‐known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings
A happy experience of a dark place: Consuming and performing the Jallianwala Bagh
City Branding
City branding refers to the application of the philosophy and methods of branding to the development of cities. At the heart of city branding lies the attempt to create and maintain a series of associations with the branded city that are sourced in various functional, emotional, relational, and strategic elements. These associations are thought to generate a positive reputation, which, in turn, functions as background for various city‐related dec…
The role of functional associations in building destination brand personality: When official websites do the talking
The Roles of Branding in Public Administration and Place Management: Possibilities and Pitfalls
In this chapter, we examine the role of branding within public administration and, more specifically, the role of place branding within place management. The chapter starts with a discussion of the origins of the practice in marketing and public sector planning. The tendency towards image-based governance processes and the effects of a more general ‘mediatisation’ and information overload are identified as the reasons why municipalities turn to b…
Place branding: Are we any wiser
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Rethinking the place brand: The Interactive Formation of Place Brands and the Role of Participatory Place Branding
This article attempts to 'rethink' place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of …
My city – my brand: The different roles of residents in place branding
Purpose This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management. Design/methodology/approach The paper is based on theoretical insights drawn from the combination of the distinct literatures on place branding, general marketing, tourism, human geogr…
From “necessary evil” to necessity: Stakeholders' involvement in place branding
Purpose The purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the foundations of a participatory view of place branding. It establishes an urgent need to rethink place branding towards a more participation‐oriented practice. This is based on the centrality of stakeholders in the creation, development and ownership of place brand…
Brands and Branding Geographies
Brands and Branding Geographies, Andy Pike (Ed.), Edward Elgar, Cheltenham (2011). xvi + 384 pp. £89.95 (hbk). ISBN 978 1 84980 159 1. The volume edited by Andy Pike (Newcastle University, UK) incl
Towards Effective Place Brand Management: Branding European Cities and Regions
Contents: 1. Introduction Mihalis Kavaratzis and Gregory Ashworth 2. Place Branding Theory: A Cross-domain Literature Review from a Marketing Perspective Graham Hankinson 3. Is Corporate Branding Relevant to Places? Mihalis Kavaratzis 4. Place Marketing, Local Identity and Branding Cultural Images in Southern Europe: Nea Ionia, Greece and Pafos, Cyprus Alex Deffner and Theodore Metaxas 5. Branding Madrid: From 'Madrid Global' to 'Global Madrid' M…
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
City Marketing: The Past, the Present and Some Unresolved Issues
For several decades now, cities all over the world have been applying marketing techniques and increasingly adopting a marketing philosophy to meet their operational and strategic goals. City marketing has grown into an established field of research and an academic subdiscipline. This article begins with a description of the three main historical episodes of city marketing development and then assesses its current state, suggesting that cities ha…
Place Branding: A Review of Trends and Conceptual Models
The concept of Place Branding has emerged in recent years as a powerful instrument and it is increasingly popular among both commentators on place marketing theory and practitioners in place management all over the world. There is, however, an evident confusion in the use of the term. This paper first offers a short description of the development of place marketing and its routes in general marketing. The paper goes on to describe the recent shif…
City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick
Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the nature of city branding, let alone its role in public sector urban planning and management. This exploratory paper will first, use contemporary developme…
Place branding: A communication perspective
Rethinking the place brand: The Interactive Formation of Place Brands and the Role of Participatory Place Branding
This article attempts to 'rethink' place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of …
City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick
Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the nature of city branding, let alone its role in public sector urban planning and management. This exploratory paper will first, use contemporary developme…
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
City Marketing: The Past, the Present and Some Unresolved Issues
For several decades now, cities all over the world have been applying marketing techniques and increasingly adopting a marketing philosophy to meet their operational and strategic goals. City marketing has grown into an established field of research and an academic subdiscipline. This article begins with a description of the three main historical episodes of city marketing development and then assesses its current state, suggesting that cities ha…
A happy experience of a dark place: Consuming and performing the Jallianwala Bagh
The role of functional associations in building destination brand personality: When official websites do the talking
Place branding: Are we any wiser
Politicizing, policizing and beyond neoliberalism: Understanding Chinese city branding from the case of Chongqing
Place branding: A communication perspective
Place branding: A communication perspective
Place Branding: A Review of Trends and Conceptual Models
The concept of Place Branding has emerged in recent years as a powerful instrument and it is increasingly popular among both commentators on place marketing theory and practitioners in place management all over the world. There is, however, an evident confusion in the use of the term. This paper first offers a short description of the development of place marketing and its routes in general marketing. The paper goes on to describe the recent shif…
City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick
Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the nature of city branding, let alone its role in public sector urban planning and management. This exploratory paper will first, use contemporary developme…
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
City Marketing: The Past, the Present and Some Unresolved Issues
For several decades now, cities all over the world have been applying marketing techniques and increasingly adopting a marketing philosophy to meet their operational and strategic goals. City marketing has grown into an established field of research and an academic subdiscipline. This article begins with a description of the three main historical episodes of city marketing development and then assesses its current state, suggesting that cities ha…
Towards Effective Place Brand Management: Branding European Cities and Regions
Contents: 1. Introduction Mihalis Kavaratzis and Gregory Ashworth 2. Place Branding Theory: A Cross-domain Literature Review from a Marketing Perspective Graham Hankinson 3. Is Corporate Branding Relevant to Places? Mihalis Kavaratzis 4. Place Marketing, Local Identity and Branding Cultural Images in Southern Europe: Nea Ionia, Greece and Pafos, Cyprus Alex Deffner and Theodore Metaxas 5. Branding Madrid: From 'Madrid Global' to 'Global Madrid' M…
From “necessary evil” to necessity: Stakeholders' involvement in place branding
Purpose The purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the foundations of a participatory view of place branding. It establishes an urgent need to rethink place branding towards a more participation‐oriented practice. This is based on the centrality of stakeholders in the creation, development and ownership of place brand…
Brands and Branding Geographies
Brands and Branding Geographies, Andy Pike (Ed.), Edward Elgar, Cheltenham (2011). xvi + 384 pp. £89.95 (hbk). ISBN 978 1 84980 159 1. The volume edited by Andy Pike (Newcastle University, UK) incl
My city – my brand: The different roles of residents in place branding
Purpose This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management. Design/methodology/approach The paper is based on theoretical insights drawn from the combination of the distinct literatures on place branding, general marketing, tourism, human geogr…
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Rethinking the place brand: The Interactive Formation of Place Brands and the Role of Participatory Place Branding
This article attempts to 'rethink' place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of …
The Roles of Branding in Public Administration and Place Management: Possibilities and Pitfalls
In this chapter, we examine the role of branding within public administration and, more specifically, the role of place branding within place management. The chapter starts with a discussion of the origins of the practice in marketing and public sector planning. The tendency towards image-based governance processes and the effects of a more general ‘mediatisation’ and information overload are identified as the reasons why municipalities turn to b…
Place branding: Are we any wiser
City Branding
City branding refers to the application of the philosophy and methods of branding to the development of cities. At the heart of city branding lies the attempt to create and maintain a series of associations with the branded city that are sourced in various functional, emotional, relational, and strategic elements. These associations are thought to generate a positive reputation, which, in turn, functions as background for various city‐related dec…
The role of functional associations in building destination brand personality: When official websites do the talking
Is ‘City Branding’ Worth Re‐Visiting
This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well‐known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings
A happy experience of a dark place: Consuming and performing the Jallianwala Bagh
Politicizing, policizing and beyond neoliberalism: Understanding Chinese city branding from the case of Chongqing
The Role of Resident‐Place Identification in Mediating Consumption Localism and Mobility Intentions
Residents' personal identification with places (regions, cities, towns, and so on) and with what places are supposed to stand for often determines their place‐supportive attitudes and behaviors. However, little is known about how residents' identification with the characteristics of places and their adoption of place‐related norms and values specifically affect residential mobility intentions and pro‐local consumption tendencies, which are key to…
Diverse Aspects of Tourism Research (18 works) · Political science (16 works) · Business (15 works) · Sociology (15 works) · Tourism (13 works) · Place Branding (12 works) · Public relations (9 works) · Advertising (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Law (7 works)