Shelby D Hunt
Biographic Data
| ID | 231336 |
|---|---|
| NAME | Shelby D Hunt |
| GIVEN NAMES | Shelby D |
| FAMILY NAME | Hunt |
| SIGNATURE | HUNT S D |
| AFFILIATIONS | Texas Tech University |
| ORCID | 0000-0002-8928-3400 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 3 |
The Philosophical Foundations of Marketing Research
All research has philosophical foundations. Relativism, positivism, and realism are often posed as alternative philosophies for marketing research. This chapter develops the thesis that scientific realism is an appropriate foundation for guiding marketing research. Specifically, this chapter (1) reviews the reasons why philosophers of science rejected relativism as a foundation for research in the 1970s, (2) examines the historical development of…
The Commitment-Trust Theory of Relationship Marketing
Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires relationship commitment and trust, (2) model relationship commitment and trust as key mediating variables, (3) test this key mediating variable m…
A Realist Theory of Empirical Testing Resolving the Theory-Ladenness/ Objectivity Debate
This article explores whether theory-ladenness makes empirical testing an inse cure foundation for objectivity. Specifically, this article uses path diagrams as visual heuristics to assist in (1) developing a parsimonious representation of the traditional empiricist view of empirical testing, (2) showing how the "New Image" view ostensibly threatens the objectivity of science, (3) proposing a unified, realist theory of empirical testing, (4) deve…
Positivism and Paradigm Dominance in Consumer Research
As spirited debate continues on the appropriate philosophical and methodological foundations for consumer research, participants claim the literature has been full of misconceptions, misunderstandings, misrepresentations, and mischaracterizations. Through historical methodology, this article shows that these "misses" stem, at least in part, from the debate's having been historically ill informed about the origins and fundamental beliefs of a grou…
A General Theory of Marketing Ethics
Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. Th1at is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. In contrast, the model developed in this article is descriptive, not prescriptive. It attempts to explain the decision-making process for problem situations having ethical con-tent. The articl…
Machiavellianism across Sexes
The Mach IV scale was administered to 1,076 marketing practitioners. Analysis indicated that, contrary to past findings, women were significantly more Machiavellian than men, with respect to various levels of education, income, age. Compared with male marketing practitioners, women were higher on the Machiavellianism scale, perhaps by “self-selection”
Attributional Processes and Effects in Promotional Situations
Three questions regarding attribution theory's application to marketing are discussed: 1) Are attributions evoked by consumers? 2) What model best explains their behavior? 3) Can they increase the perceived source credibility? An experiment exploring these issues suggests that consumers do evoke attributions when processing promotional messages, and they appear to mediate perceived credibility
Positivism and Paradigm Dominance in Consumer Research
As spirited debate continues on the appropriate philosophical and methodological foundations for consumer research, participants claim the literature has been full of misconceptions, misunderstandings, misrepresentations, and mischaracterizations. Through historical methodology, this article shows that these "misses" stem, at least in part, from the debate's having been historically ill informed about the origins and fundamental beliefs of a grou…
Attributional Processes and Effects in Promotional Situations
Three questions regarding attribution theory's application to marketing are discussed: 1) Are attributions evoked by consumers? 2) What model best explains their behavior? 3) Can they increase the perceived source credibility? An experiment exploring these issues suggests that consumers do evoke attributions when processing promotional messages, and they appear to mediate perceived credibility
A Realist Theory of Empirical Testing Resolving the Theory-Ladenness/ Objectivity Debate
This article explores whether theory-ladenness makes empirical testing an inse cure foundation for objectivity. Specifically, this article uses path diagrams as visual heuristics to assist in (1) developing a parsimonious representation of the traditional empiricist view of empirical testing, (2) showing how the "New Image" view ostensibly threatens the objectivity of science, (3) proposing a unified, realist theory of empirical testing, (4) deve…
Attributional Processes and Effects in Promotional Situations
Three questions regarding attribution theory's application to marketing are discussed: 1) Are attributions evoked by consumers? 2) What model best explains their behavior? 3) Can they increase the perceived source credibility? An experiment exploring these issues suggests that consumers do evoke attributions when processing promotional messages, and they appear to mediate perceived credibility
A General Theory of Marketing Ethics
Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. Th1at is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. In contrast, the model developed in this article is descriptive, not prescriptive. It attempts to explain the decision-making process for problem situations having ethical con-tent. The articl…
Machiavellianism across Sexes
The Mach IV scale was administered to 1,076 marketing practitioners. Analysis indicated that, contrary to past findings, women were significantly more Machiavellian than men, with respect to various levels of education, income, age. Compared with male marketing practitioners, women were higher on the Machiavellianism scale, perhaps by “self-selection”
Positivism and Paradigm Dominance in Consumer Research
As spirited debate continues on the appropriate philosophical and methodological foundations for consumer research, participants claim the literature has been full of misconceptions, misunderstandings, misrepresentations, and mischaracterizations. Through historical methodology, this article shows that these "misses" stem, at least in part, from the debate's having been historically ill informed about the origins and fundamental beliefs of a grou…
The Commitment-Trust Theory of Relationship Marketing
Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires relationship commitment and trust, (2) model relationship commitment and trust as key mediating variables, (3) test this key mediating variable m…
A Realist Theory of Empirical Testing Resolving the Theory-Ladenness/ Objectivity Debate
This article explores whether theory-ladenness makes empirical testing an inse cure foundation for objectivity. Specifically, this article uses path diagrams as visual heuristics to assist in (1) developing a parsimonious representation of the traditional empiricist view of empirical testing, (2) showing how the "New Image" view ostensibly threatens the objectivity of science, (3) proposing a unified, realist theory of empirical testing, (4) deve…
The Philosophical Foundations of Marketing Research
All research has philosophical foundations. Relativism, positivism, and realism are often posed as alternative philosophies for marketing research. This chapter develops the thesis that scientific realism is an appropriate foundation for guiding marketing research. Specifically, this chapter (1) reviews the reasons why philosophers of science rejected relativism as a foundation for research in the 1970s, (2) examines the historical development of…
Epistemology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Philosophy (3 works) · Political science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Business (2 works) · Ethics in Business and Education (2 works) · Law (2 works)