Dina L G Borzekowski
Biographic Data
| ID | 2343465 |
|---|---|
| NAME | Dina L G Borzekowski |
| GIVEN NAMES | Dina L G |
| FAMILY NAME | Borzekowski |
| SIGNATURE | BORZEKOWSKI D L G |
| AFFILIATIONS | University of Maryland, College Park |
| ORCID | 0000-0002-6842-2571 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
“Li Ka Fe’l Tou”
This study examined whether an educational television show would affect young Haitian children’s gender perceptions. We first collected data on children’s beliefs about male and female characteristics and roles. Among 862 participating 6- and 7-year-olds from urban, peri-urban, and rural settings, we saw gender stereotypical beliefs about activities, traits, and occupations. We conducted a school-based intervention over a 10-week period, in which…
How the Covid-19 shutdown revealed the effectiveness of a northern Nigerian educational media program
A team of researchers were investigating the impact of a Nigerian adaptation of Akili and Me when the COVID−19 pandemic struck. Schools shut down, interrupting the study’s quasi-experimental intervention design. Post-school reopening, researchers recontacted 363 children (mean age = 5.1, SD = 1.1 years) who had provided data at baseline and had completed the intervention. The analyses revealed that during the shutdown, participating children watc…
Emotions, Strategies, and Health
Around the world, well-produced television programming can engage vulnerable, hard-to-reach audiences by offering informal education and enrichment. Akili and Me is an animated children's educational program available in Sub-Saharan Africa that provides age and culturally appropriate lessons. In 2018, the producers created socio-emotional and health content. This study examines the relationship between children's exposure to the new Akili and Me …
Perceptions about e-cigarette flavors
Background: Although in recent years, an increased number of young adult smokers have used flavored e-cigarettes, little research has been conducted to explore young adult smokers’ perceptions about e-cigarette flavors.Methods: This study used qualitative methods to examine young adult smokers’ perceptions towards e-cigarette flavors, their intentions of using e-cigarettes given a flavor ban, and their perceived role of e-cigarette flavors in the…
A six country study of young children’s media exposure, logo recognition, and dietary preferences
Childhood obesity is a global public health concern. Previous research, mainly conducted in developed countries, suggests that marketing and media exposure is associated with unhealthy eating behaviors. This cross-sectional study was done with 2422 children, mean age 5.5 years, SD = .5, from six low- and middle-income counties (LMICs) (Brazil, China, India, Nigeria, Pakistan, and Russia). The analyses investigated media exposure, logo recognition…
Advances in Communication Research to Reduce Childhood Obesity
We are all way too busy, so in accepting the invitation to review this volume, I was forcing a “luxury” upon myself. When do we ever make time, sit down, and read a new book in our field, cover to
Children, Media, and Health
Health is as essential, and as invisible, to children as water is to fish. Even under the most dire circumstances, it is children's nature to be energetic, engaged, and happy. Children expect physi
The Nag Factor
The “Nag Factor” is the tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items. Using quantitative and qualitative methodologies, we interviewed 64 mothers of children ages 3 to 5 years. All the participating mothers indicated that their young children engaged in some form of nagging. While overall media use was not associated with nagging, one's familiarity with commercial television character…
E-Ana and e-Mia
Objectives. The Internet offers Web sites that describe, endorse, and support eating disorders. We examined the features of pro–eating disorder Web sites and the messages to which users may be exposed. Methods. We conducted a systematic content analysis of 180 active Web sites, noting site logistics, site accessories, “thinspiration” material (images and prose intended to inspire weight loss), tips and tricks, recovery, themes, and perceived harm…
Snap! Crackle! What
Effects of Fast Food Branding on Young Children's Taste Preferences
OBJECTIVE: To examine the effects of cumulative, real-world marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences. DESIGN: Experimental study. Children tasted 5 pairs of identical foods and beverages in packaging from McDonald's and matched but unbranded packaging and were asked to indicate if they tasted the same or if one tasted better. SETTING: Preschools for lo…
Conversations, Control, and Couch‐time
Effects of the SMART Classroom Curriculum to Reduce Child and Family Screen Time
Evidence for adverse effects of screen media exposure has led to recommendations to limit children's screen time. This paper describes a randomized controlled trial of SMART (Student Media Awareness to Reduce Television), an 18-lesson, theory-based classroom curriculum to reduce screen time among third and fourth grade children in two matched public elementary schools (n = 181). Intervention school children significantly reduced their weekday tel…
Presumed Influence on Peer Norms
In the context of adolescent smoking adoption, this study examined the presumed influence hypothesis, a theoretical model suggesting that smoking-related media content may have a significant indirect influence on adolescent smoking via its effect on perceived peer norms. That is, adolescents may assume that smoking-related messages in the mass media will influence the attitudes and behaviors of their peers and these perceptions in turn can influe…
Online access by adolescents in Accra
In developed countries, adolescents go online to find information about health; however, little is known about the online practices of youth from developing countries. This study's purpose was to explore and provide current information, drawn from adolescents living in Ghana's capital city of Accra, on the use of the Internet as a health information source. Using a representative sample of in-school adolescents and a convenience sample of out-of-…
The 30-Second Effect
Seeing, wanting, owning
Tobacco companies conduct marketing campaigns that effectively capture teenage attention and stimulate desire for their promotional items. These marketing strategies may function to move young teenagers from non-smoking status toward regular use of tobacco. Our results demonstrate that there is a clear association between tobacco marketing practices and youngsters' susceptibility to smoke. The findings, along with other research, provide compelli…
Are You Experienced
This article examines how teenagers perceive a show that is both educational and entertaining. In classrooms, 970 students viewed and evaluated one of two videos of a commercial television program featuring an anti-alcohol message. Overall, the sample assessed the programs favorably, finding the messages interesting, credible and understandable. Firsthand experience with alcohol predicted variations in the perception of an anti-alcohol message, w…
Online access by adolescents in Accra
In developed countries, adolescents go online to find information about health; however, little is known about the online practices of youth from developing countries. This study's purpose was to explore and provide current information, drawn from adolescents living in Ghana's capital city of Accra, on the use of the Internet as a health information source. Using a representative sample of in-school adolescents and a convenience sample of out-of-…
E-Ana and e-Mia
Objectives. The Internet offers Web sites that describe, endorse, and support eating disorders. We examined the features of pro–eating disorder Web sites and the messages to which users may be exposed. Methods. We conducted a systematic content analysis of 180 active Web sites, noting site logistics, site accessories, “thinspiration” material (images and prose intended to inspire weight loss), tips and tricks, recovery, themes, and perceived harm…
Are You Experienced
This article examines how teenagers perceive a show that is both educational and entertaining. In classrooms, 970 students viewed and evaluated one of two videos of a commercial television program featuring an anti-alcohol message. Overall, the sample assessed the programs favorably, finding the messages interesting, credible and understandable. Firsthand experience with alcohol predicted variations in the perception of an anti-alcohol message, w…
Seeing, wanting, owning
Tobacco companies conduct marketing campaigns that effectively capture teenage attention and stimulate desire for their promotional items. These marketing strategies may function to move young teenagers from non-smoking status toward regular use of tobacco. Our results demonstrate that there is a clear association between tobacco marketing practices and youngsters' susceptibility to smoke. The findings, along with other research, provide compelli…
The 30-Second Effect
Effects of the SMART Classroom Curriculum to Reduce Child and Family Screen Time
Evidence for adverse effects of screen media exposure has led to recommendations to limit children's screen time. This paper describes a randomized controlled trial of SMART (Student Media Awareness to Reduce Television), an 18-lesson, theory-based classroom curriculum to reduce screen time among third and fourth grade children in two matched public elementary schools (n = 181). Intervention school children significantly reduced their weekday tel…
Presumed Influence on Peer Norms
In the context of adolescent smoking adoption, this study examined the presumed influence hypothesis, a theoretical model suggesting that smoking-related media content may have a significant indirect influence on adolescent smoking via its effect on perceived peer norms. That is, adolescents may assume that smoking-related messages in the mass media will influence the attitudes and behaviors of their peers and these perceptions in turn can influe…
Online access by adolescents in Accra
In developed countries, adolescents go online to find information about health; however, little is known about the online practices of youth from developing countries. This study's purpose was to explore and provide current information, drawn from adolescents living in Ghana's capital city of Accra, on the use of the Internet as a health information source. Using a representative sample of in-school adolescents and a convenience sample of out-of-…
Effects of Fast Food Branding on Young Children's Taste Preferences
OBJECTIVE: To examine the effects of cumulative, real-world marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences. DESIGN: Experimental study. Children tasted 5 pairs of identical foods and beverages in packaging from McDonald's and matched but unbranded packaging and were asked to indicate if they tasted the same or if one tasted better. SETTING: Preschools for lo…
Conversations, Control, and Couch‐time
Snap! Crackle! What
E-Ana and e-Mia
Objectives. The Internet offers Web sites that describe, endorse, and support eating disorders. We examined the features of pro–eating disorder Web sites and the messages to which users may be exposed. Methods. We conducted a systematic content analysis of 180 active Web sites, noting site logistics, site accessories, “thinspiration” material (images and prose intended to inspire weight loss), tips and tricks, recovery, themes, and perceived harm…
The Nag Factor
The “Nag Factor” is the tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items. Using quantitative and qualitative methodologies, we interviewed 64 mothers of children ages 3 to 5 years. All the participating mothers indicated that their young children engaged in some form of nagging. While overall media use was not associated with nagging, one's familiarity with commercial television character…
Children, Media, and Health
Health is as essential, and as invisible, to children as water is to fish. Even under the most dire circumstances, it is children's nature to be energetic, engaged, and happy. Children expect physi
Advances in Communication Research to Reduce Childhood Obesity
We are all way too busy, so in accepting the invitation to review this volume, I was forcing a “luxury” upon myself. When do we ever make time, sit down, and read a new book in our field, cover to
A six country study of young children’s media exposure, logo recognition, and dietary preferences
Childhood obesity is a global public health concern. Previous research, mainly conducted in developed countries, suggests that marketing and media exposure is associated with unhealthy eating behaviors. This cross-sectional study was done with 2422 children, mean age 5.5 years, SD = .5, from six low- and middle-income counties (LMICs) (Brazil, China, India, Nigeria, Pakistan, and Russia). The analyses investigated media exposure, logo recognition…
Perceptions about e-cigarette flavors
Background: Although in recent years, an increased number of young adult smokers have used flavored e-cigarettes, little research has been conducted to explore young adult smokers’ perceptions about e-cigarette flavors.Methods: This study used qualitative methods to examine young adult smokers’ perceptions towards e-cigarette flavors, their intentions of using e-cigarettes given a flavor ban, and their perceived role of e-cigarette flavors in the…
Emotions, Strategies, and Health
Around the world, well-produced television programming can engage vulnerable, hard-to-reach audiences by offering informal education and enrichment. Akili and Me is an animated children's educational program available in Sub-Saharan Africa that provides age and culturally appropriate lessons. In 2018, the producers created socio-emotional and health content. This study examines the relationship between children's exposure to the new Akili and Me …
How the Covid-19 shutdown revealed the effectiveness of a northern Nigerian educational media program
A team of researchers were investigating the impact of a Nigerian adaptation of Akili and Me when the COVID−19 pandemic struck. Schools shut down, interrupting the study’s quasi-experimental intervention design. Post-school reopening, researchers recontacted 363 children (mean age = 5.1, SD = 1.1 years) who had provided data at baseline and had completed the intervention. The analyses revealed that during the shutdown, participating children watc…
“Li Ka Fe’l Tou”
This study examined whether an educational television show would affect young Haitian children’s gender perceptions. We first collected data on children’s beliefs about male and female characteristics and roles. Among 862 participating 6- and 7-year-olds from urban, peri-urban, and rural settings, we saw gender stereotypical beliefs about activities, traits, and occupations. We conducted a school-based intervention over a 10-week period, in which…
Psychology (17 works) · Medicine (15 works) · Advertising (9 works) · Child Development and Digital Technology (8 works) · Developmental psychology (7 works) · Business (5 works) · Environmental health (5 works) · Impact of Technology on Adolescents (5 works) · Social Psychology (5 works) · Media Influence and Health (4 works)