Are You Experienced
Teenagers' Perceptions of Edutainment Shows Featuring Anti-alcohol Messages
Bibliographic Data
| ID | 4983217 |
|---|---|
| Authors | Dina L G Borzekowski (0000-0002-6842-2571, Harvard University Graduate School of Education) |
| Year | 1996 |
| Volume | 1 |
| Issue | 3 |
| Pages | 297-306 |
| Publication date | 1996-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/135910539600100304 |
| PMID | 22011993 |
| OpenAlex | W2017542544 |
| Language | EN |
| Citations received | 1 |
| References cited | 16 |
This article examines how teenagers perceive a show that is both educational and entertaining. In classrooms, 970 students viewed and evaluated one of two videos of a commercial television program featuring an anti-alcohol message. Overall, the sample assessed the programs favorably, finding the messages interesting, credible and understandable. Firsthand experience with alcohol predicted variations in the perception of an anti-alcohol message, while contact with others who use alcohol did not. Regression analysis showed personal experience with alcohol had a strong relationship to interest, a modest relationship to credibility, but no significant relationship to knowledge. In contrast, social contact with those who use alcohol often (i.e. knowing friends and family members who drink) was not significantly associated with the perceptions of an alcohol message on television. Such results suggest that those creating and using mass-media health messages effectively must be aware of the actual firsthand experiences of their audiences
Advertising · Alcohol · Credibility · Mass media · Perception · Political science · Behavioral Health and Interventions · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology
Communication and Persuasion
A Theory of Cognitive Dissonance
Adolescent drug use
Identifying with Television Characters
Fear Appeals and the Formation of Active Publics
Public Communication Campaigns
The Portrayal of the Drinking Process on Prime-Time Television
The Impact of Television Advertising
Evaluating National Health Communication Campaigns
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |