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Fear Appeals and the Formation of Active Publics

Bibliographic Data

ID20299352
AuthorsConnie Roser (Schneider Electric (France)), Margaret Thompson (0000-0001-7720-9871), Margaret E Thompson (0009-0006-8210-3784, Thompson Rivers University)
Year1995
Volume45
Issue1
Pages103-121
Publication date1995-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication (JOURNAL)
Journal identifiersISSN: 0021-9916 • E-ISSN: 1460-2466
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1460-2466.1995.tb00717.x
OpenAlexW1977432150
LanguageEN
Citations received16
References cited17

This study examines the process through which a fear appeal may transform low-involvement audiences into active publics. Cognitive and emotional responses of uninvolved viewers to a film on environmental contamination are analyzed, together with the coping strategies used to deal with the threat. The research integrates Grunig's situational theory of publics with Rogers' protection-motivation theory to expand the predictive ability of the situational theory. The data indicate that post-test public membership, cognitive activity and emotional arousal during viewing are significantly related to viewers' preferences for coping through message resistance, seeking additional information, or taking action on the film's topic. Results suggest that both cognition and affect mediate viewers' responses to a fearful message, thereby contributing to the creation of active publics who are persuaded to take action on a problem

Action (physics) · Affect (linguistics) · Appeal · Arousal · Cognition · Coping (psychology) · Fear appeal · Political science · Publics · Situational ethics · Communication · Media Influence and Health · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology

  • Teoría situacional de los públicos

    Open Access•María Isabel Míguez-González•Communication & Society•1970

  • The Empowerment of Feminist Scholarship in Public Relations and the Building of a Feminist Paradigm

    Linda Aldoory•Annals of the International…•2003

  • Promoting lower-carbon lifestyles

    Rachel Howell•Environmental Education Research•2013

  • Rethinkin the Study of Fear Appeals

    Open Access•James Price Dillard•Communication Theory•1994

  • The Persuasive Effects of Emotive Visual Imagery

    Open Access•Leonie Huddy, Anna Gunnthorsdottir et al.•Political Psychology•2000

  • Effects of Social Marketing

    Open Access•Michael D Basil•2012

  • A Meta-Analysis of Fear Appeals

    Open Access•Kim Witte, Mike Allen•Health Education & Behavior•2000

  • Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

    Open Access•Arunima Krishna, Soojin Kim•Journalism & Mass Communication…•2022

  • Bridging Two Schools of Thought

    Jesper Strömbäck, Michael A Mitrook et al.•Journal of Political Marketing•2010

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    Open Access•Rachel A Smith•Communication Theory•2007

  • Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors

    David R Roskos‐ewoldsen, Jessy H Yu et al.•Communication Monographs•2004

  • Time's Up

    Open Access•Karlo Basta•Political Psychology•2020

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    Open Access•Jordi Xifra•American Behavioral Scientist•2016

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  • Advertising Animal Protection

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    Open Access•Donileen R Loseke•Sociological Quarterly•2009

  • A Protection Motivation Theory of Fear Appeals and Attitude Change1

    Ronald W Rogers•The Journal of Psychology•1975

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    Ronald W Rogers, C Ronald Mewborn•Journal of Personality and Social…•1976

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    Open Access•Robert P Hawkins, Suzanne Pingree et al.•Human Communication Research•1991

Unique citing works16
Citations per year0.29
Citation span1970 - 2022 (53)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 11

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