Jan R Landwehr
Biographic Data
| ID | 2356716 |
|---|---|
| NAME | Jan R Landwehr |
| GIVEN NAMES | Jan R |
| FAMILY NAME | Landwehr |
| SIGNATURE | LANDWEHR J R |
| AFFILIATIONS | Goethe University Frankfurt |
| ORCID | 0000-0001-5433-8865 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
When does an extinction procedure lead to mere exposure effects and extinction of evaluative conditioning
Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability
Many daily decisions require estimates of the inherently indeterminate probability of future events. We propose that people rely on heuristics instead of formal reasoning to come up with such estimates and that processing fluency may serve as a heuristic cue. Across seven experimental online studies that use random samples of MTurk workers as participants, statistical mediation analyses provide support for the notion that manipulating the fluency…
Face-to-face
When voters in political elections intend to vote for a candidate who represents their political interests, they cannot avoid being influenced by the visual appearance of the candidates. In fact, many political campaigns are dominated by billboard advertising that mainly focuses on politicians' face portraits. While extant research already showed that a candidate's visual appearance has an impact on electoral outcomes, the present research goes a…
The nature of processing fluency
When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, etc.). The majority of findings revolve around the idea that fluent processing is hedonically positive and shifts evaluative judgments in the positive direction (the “Hedonic Fluency Model”). However, other findin…
Measuring Processing Fluency
While there is an ample amount of consumer behavior research that recruits processing fluency as an explanatory construct, the question how to best measure the fluency experience has received little attention. Therefore, there is a lack of consistency in measuring the construct, particularly with regard to the use of single‐item versus multi‐item measures. The current research, thus, aims to investigate how processing fluency can be consistently …
Processing fluency
Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negative stimulus (unconditioned stimulus). The experimental procedure of EC implies that participants are repeatedly exposed to the conditioned stimulus. Prior research suggests that repeated exposure to stimuli facil…
The impact of mimicry on sales – Evidence from field and lab experiments
The nature of processing fluency
When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, etc.). The majority of findings revolve around the idea that fluent processing is hedonically positive and shifts evaluative judgments in the positive direction (the “Hedonic Fluency Model”). However, other findin…
Processing fluency
Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negative stimulus (unconditioned stimulus). The experimental procedure of EC implies that participants are repeatedly exposed to the conditioned stimulus. Prior research suggests that repeated exposure to stimuli facil…
When does an extinction procedure lead to mere exposure effects and extinction of evaluative conditioning
The impact of mimicry on sales – Evidence from field and lab experiments
The impact of mimicry on sales – Evidence from field and lab experiments
Processing fluency
Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negative stimulus (unconditioned stimulus). The experimental procedure of EC implies that participants are repeatedly exposed to the conditioned stimulus. Prior research suggests that repeated exposure to stimuli facil…
Measuring Processing Fluency
While there is an ample amount of consumer behavior research that recruits processing fluency as an explanatory construct, the question how to best measure the fluency experience has received little attention. Therefore, there is a lack of consistency in measuring the construct, particularly with regard to the use of single‐item versus multi‐item measures. The current research, thus, aims to investigate how processing fluency can be consistently …
The nature of processing fluency
When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, etc.). The majority of findings revolve around the idea that fluent processing is hedonically positive and shifts evaluative judgments in the positive direction (the “Hedonic Fluency Model”). However, other findin…
Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability
Many daily decisions require estimates of the inherently indeterminate probability of future events. We propose that people rely on heuristics instead of formal reasoning to come up with such estimates and that processing fluency may serve as a heuristic cue. Across seven experimental online studies that use random samples of MTurk workers as participants, statistical mediation analyses provide support for the notion that manipulating the fluency…
Face-to-face
When voters in political elections intend to vote for a candidate who represents their political interests, they cannot avoid being influenced by the visual appearance of the candidates. In fact, many political campaigns are dominated by billboard advertising that mainly focuses on politicians' face portraits. While extant research already showed that a candidate's visual appearance has an impact on electoral outcomes, the present research goes a…
When does an extinction procedure lead to mere exposure effects and extinction of evaluative conditioning
Psychology (7 works) · Social Psychology (6 works) · Cognitive psychology (5 works) · Social Psychology (5 works) · Fluency (4 works) · Processing fluency (4 works) · Aesthetic Perception and Analysis (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Developmental psychology (3 works)