Processing fluency
An inevitable side effect of evaluative conditioning
Bibliographic Data
| ID | 9004035 |
|---|---|
| Authors | Jan R Landwehr (0000-0001-5433-8865, Goethe University Frankfurt, corresponding author), Benedikt Golla (Goethe University Frankfurt), Rolf Reber (0000-0002-6669-7109, University of Oslo) |
| Year | 2017 |
| Volume | 70 |
| Pages | 124-128 |
| Publication date | 2017-01-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Experimental Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-1031 • E-ISSN: 1096-0465 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.jesp.2017.01.004 |
| OpenAlex | W2577709847 |
| Language | EN |
| Citations received | 16 |
| References cited | 23 |
Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negative stimulus (unconditioned stimulus). The experimental procedure of EC implies that participants are repeatedly exposed to the conditioned stimulus. Prior research suggests that repeated exposure to stimuli facilitates their processing. Furthermore, the resulting experience of processing fluency is known to shape human preferences through its inherent positive valence. Surprisingly, however, the role of processing fluency due to repeated stimulus exposure has never been directly investigated within the context of EC. The present research extends current conceptualizations of EC by incorporating processing fluency. In particular, it presents the first study that differentiates between a direct effect of stimulus pairing and a fluency-mediated effect of stimulus repetition on liking in a standard EC procedure. This approach helps to answer the open theoretical questions of why negative EC (i.e., EC applying negative unconditioned stimuli) tends to produce smaller effects than positive EC (i.e., EC applying positive unconditioned stimuli), and why positive EC is less susceptible to extinction than negative EC. On this basis, we strongly recommend considering processing fluency in theoretical models and empirical studies on EC and other forms of evaluative learning
Classical conditioning · Cognitive psychology · Conditioning · Developmental psychology · Fluency · Neutral stimulus · Processing fluency · Stimulus (psychology · Unconditioned stimulus · Valence (chemistry · Aesthetic Perception and Analysis · Chemistry · Creativity in Education and Neuroscience · Olfactory and Sensory Function Studies · Psychology · Social Psychology
Measuring Processing Fluency
Evaluative conditioning of responses to unfamiliar chords by exposure to valenced images
Learning of affective meaning
A negativity bias in evaluative counter-conditioning
Can rewards induce corresponding forms of theft? Introducing the reward‐theft parity effect
Is Evaluative Conditioning Moderated by Big Five Personality Traits
Making the Unfamiliar Familiar
The development of affective preferences and beliefs
How positivity diminishes
When does an extinction procedure lead to mere exposure effects and extinction of evaluative conditioning
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Roles of social knowledge and sexual dimorphism in the evaluation of facial attractiveness
Not all stimuli are conditioned equal – Larger evaluative conditioning effects for fluent stimuli
The nature of processing fluency
More is more, or is there more to it? Frequency moderations in evaluative conditioning depend on variation in the unconditioned stimuli
Feeling more neutral? Evaluative conditioning can increase neutral affective reactions
Effects of Perceptual Fluency on Affective Judgments
Statistical power and optimal design in experiments in which samples of participants respond to samples of stimuli.
The Attribution and Discounting of Perceptual Fluency
A Conceptual and Theoretical Analysis of Evaluative Conditioning
Attitudinal effects of mere exposure
Mix me a list
When moderation is mediated and mediation is moderated
Why positive information is processed faster
Processing Fluency and Aesthetic Pleasure
Evaluative conditioning in humans
Exposure and affect
Classical Conditioning of Consumer Attitudes
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
| Unique citing works | 16 |
|---|---|
| Citations per year | 2 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 16 |