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Salvador Moral-Cuadra

Biographic Data

ID235904
NAMESalvador Moral-Cuadra
GIVEN NAMESSalvador
FAMILY NAMEMoral-Cuadra
SIGNATUREMORAL-CUADRA S
AFFILIATIONSUniversity of Córdoba
ORCID0000-0003-0853-7032
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS2
AUTHOR COUNT18
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Problem-based learning for the development of sustainable attitudes and knowledge in engineering students: Evidence from the Dominican Republic

    Cándida M Domínguez, Salvador Moral-Cuadra et al.•ARTICLE•International Journal of…•2026

    Purpose The purpose of this paper is to analyse the influence of environmental, economic, social and teacher attitudes on sustainable attitudes and, in turn, to understand the relationship of sustainable attitudes with sustainable knowledge and behaviours. In this way, a model is proposed that integrates the three components of sustainability and the teaching task as antecedents of attitudes towards sustainable development, and its subsequent inf…

  • De la experiencia vivida a la lealtad del visitante: El rol mediador del valor percibido en festivales culturales

    Open Access•Laura Ortega-Pérez, Francisco Orgaz-Agüera et al.•ARTICLE•PASOS Revista de Turismo y…•2026

    This study examines how festival attendees' experiential perceptions and motivations influence perceived value, satisfaction, and loyalty, while incorporating the analysis of the mediating role of these variables. The case study focuses on the 2024 Córdoba International Flower Festival. Drawing on the Stimulus-Organism-Response (SOR) model, a quantitative approach was implemented through a survey (n=774) and a partial least squares structural equ…

  • Narratives, emotions and return: A proposed SOR model of film tourism

    Minerva Aguilar-Rivero, Francisco Orgaz-Agüera et al.•ARTICLE•Current Issues in Tourism•2025

    This study examines the psychological mechanisms that link perceived authenticity with tourist satisfaction and loyalty in the context of film tourism. Based on the stimulus–organism–response (SOR) model, this study proposes a mediation model according to which constructivist and existential authenticity act as stimuli, attachment to the destination acts as an organism, and satisfaction and loyalty act as responses. An online survey of a valid sa…

  • Participación comunitaria y apoyo al ecoturismo en áreas naturales protegidas. Evidencias desde la República Dominicana

    Open Access•Sandu Ernesto Moronta Trejo, Salvador Moral-Cuadra et al.•ARTICLE•Cuadernos Geográficos•2025

    Este estudio investiga cómo la participación comunitaria en el turismo, los beneficios percibidos y los costos percibidos influyen en el apoyo al desarrollo del ecoturismo en el Monumento Natural Pico Diego de Ocampo, República Dominicana. Utilizando un enfoque cuantitativo, se recopilaron datos mediante encuestas a la población local, aplicando análisis PLS-SEM para evaluar el modelo propuesto. Los resultados revelan que la participación comunit…

  • Does the education level of residents influence the support for sustainable tourism

    Alba Viana-Lora, Francisco Orgaz-Agüera et al.•ARTICLE•Current Issues in Tourism•2024

    This study sets out to analyze residents’ support for sustainable tourism through perceived benefits and costs, community attachment and community participation, measuring the influence of the level of education of residents in a tourist destination where three tourism-related typologies coexist. We tested our conceptual model using survey data from 323 residents of the city of Puerto Plata, Dominican Republic. The results based on PLS-SEM show t…

  • Gastrotourists' profiles through their motivations, opinions, and perceptions: An artificial neural networks approach

    Open Access•Miguel Á Solano-Sánchez, David Mora et al.•ARTICLE•International Journal of Tourism…•2024

    Currently, tourists consider their satisfaction by keeping in mind their gastronomic experience in the place, especially in destinations with historical and cultural symbolism. This research aims to elaborate an artificial neural network that estimates the changes in the sociodemographic characteristics of gastronomic tourists (gender, age, educational level and income) from questions about motivations, perceptions and opinions about gastronomic …

  • Lights! Camera! Action! Unveiling film tourists' profile

    Minerva Aguilar-Rivero, Miguel Á Solano-Sánchez et al.•ARTICLE•Journal of Cultural Heritage…•2024

    Purpose This research aims to analyse the degree of influence that viewing frequency and preferences for movies and television (TV)/platforms series and aspects related to movie destinations have on the socio-demographic profile of the tourist interested in film tourism. Design/methodology/approach An artificial neural network (ANN) is used, in which the input values correspond to the questions asked through the questionnaire and the estimated ou…

  • Public administration education towards Sustainable Development Goals: Psychometric analysis of a scale

    Open Access•Ana Lendínez-Turón, Cándida M Domínguez et al.•ARTICLE•International Journal of…•2023

    Purpose The purpose of this research paper is to adapt and validate a useful instrument to diagnose the knowledge, attitudes, behaviours and intention to participate (KABIP) towards Sustainable Development Goals (SDGs) in higher education institutions (HEIs) from the public administration in developing countries. Design/methodology/approach The study was carried out using the Delphi technique, exploratory factor analysis (EFA) and confirmatory fa…

  • Influence of gastronomic motivations, satisfaction and experiences on loyalty towards a destination

    Open Access•Salvador Moral-Cuadra, Jean-Claude Martins et al.•ARTICLE•British Food Journal•2023

    Purpose The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve tourists' gastronomic experience and satisfaction, taking gastronomic motivations as a starting point. Furthermore, the difference between destination satisfaction and gastronomic satisfaction has been established in order to determine the degree to which each o…

  • Authenticity and motivations towards film destination

    Minerva Aguilar-Rivero, Salvador Moral-Cuadra et al.•ARTICLE•Asia Pacific Journal of Tourism…•2023•References: 9

    Based on a series of film motivations, this research aims to identify different dimensions associated with film tourism and analyse how each of these dimensions influences loyalty towards a cinematographic destination, following factorial analysis method. Also, confirm authenticity’s existential or constructive influence on loyalty towards a film destination through software that uses the partial least squares methodology to test the hypotheses r…

  • Discovering gastronomic tourists’ profiles through artificial neural networks: Analysis, opinions and attitudes

    Salvador Moral-Cuadra, Miguel Á Solano-Sánchez et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 2•References: 48

    As the importance given by tourists to the different aspects of gastronomic tourism depends on their profiles, this research aims to determine the relationship between the social characteristics of these culinary tourists (such as gender, age, income, and educational level) and the relevance attributed by them to several opinions and attitudes related to gastronomic tourism. This research is based on field work through surveys filled in by culina…

  • Flamenco experience in Córdoba, Spain: Estimating tourist profiles by multilayer perceptron's artificial neural networks

    Open Access•Lucía García-García, Miguel Á Solano-Sánchez et al.•ARTICLE•Journal of Cultural Heritage…•2021

    Purpose This research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and the preferences and sensations regarding these experiences. Design/methodology/approach The methodology used (multilayer perceptron) is based on the development of an artificial neural network. Findings The results show that the variables age and educational leve…

  • Gastronomic Motivations and Perceived Value of Foreign Tourists in the City of Oruro (Bolivia): An Analysis Based on Structural Equations

    Open Access•Francisco González Santa Cruz, Salvador Moral-Cuadra et al.•ARTICLE•International Journal of…•2020

    The continuous dynamism that tourism suffers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, thus developing gastronomic tourism. The analysis presented here will address gastronomic motivations and their influence on the value perceived by foreign tourists in Oruro (Bolivia), based on a total sample of 370 and through …

  • The Relevance of the Souvenirs, Food, Experiences and Facilities of a Bordered Destination on the Key Relationship of Perceived Value, Attitudes and Satisfaction

    Francisco Orgaz-Agüera, Salvador Moral-Cuadra•ARTICLE•Journal of Borderlands Studies•2020•References: 5

    Borders are geographic areas with great potential for the development of tourism activity, and tourism can contribute to socioeconomic development and the conservation of resources, both cultural and natural. The study addresses the influence of aspects such as food, souvenirs, experiences and facilities on the perceived value, attitudes and satisfaction of visitors towards a border destination. A questionnaire was administered to a sample of 583…

  • Attitude Towards Border Tourism and Its Relationship With Visitor Satisfaction and Loyalty

    Open Access•Salvador Moral-Cuadra, Francisco Orgaz-Agüera et al.•ARTICLE•GeoJournal of Tourism and Geosites•2019

    This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists. The study was conducted on the northern border of the Dominican Republic and Haiti. The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in t…

  • Analysis of the Motivation and Satisfaction of Tourists in Relation to an Intangible Cultural Heritage: Fiesta de los Patios, Cordoba, Spain

    Francisco González Santa Cruz, Salvador Moral-Cuadra et al.•ARTICLE•Heritage & Society•2019

    The Fiesta de los Patios of Cordoba, Spain, was declared an intangible cultural heritage in 2012 by UNESCO, thus protecting and recognizing the set of its expressions of an intangible nature. This study investigates tourists’ motivations and satisfaction in relation to an intangible cultural heritage, as well as the mediation of the value perceived between these two variables. The analysis is carried out through structural equations and modeling.…

  • Attitude as a Mediator between Sustainable Behaviour and Sustainable Knowledge: An Approximation through a Case Study in the Dominican Republic

    Open Access•Cándida M Domínguez, Salvador Moral-Cuadra et al.•ARTICLE•Social Sciences•2019•References: 10

    The current ongoing globalisation shows an increasing amount of issues regarding sustainability, which is to be addressed from the very first stages. In this sense, different variables have been measured in the form of a survey in order to learn about the behaviour, attitude and knowledge of high school students in the Dominican Republic regarding sustainability, using a methodology based on structural equations through the SmartPls (v. 3.2.8) pr…

  • Actitud y percepción estudiantil con el uso de la tecnología en la universidad

    Open Access•Francisco Orgaz-Agüera, Salvador Moral-Cuadra et al.•ARTICLE•Propósitos y Representaciones•2018•References: 43

    Este estudio tiene como finalidad conocer la relación existente entre las variables actitud hacia las redes sociales, actitud hacia la tecnología, percepción de la tecnología y uso de la tecnología de los estudiantes universitarios. La metodología empleada ha consistido en la aplicación de un cuestionario, el cual ha sido aplicado a estudiantes de la Universidad Tecnológica de Santiago (UTESA) de República Dominicana. Los datos han sido analizado…

  • Discovering gastronomic tourists’ profiles through artificial neural networks: Analysis, opinions and attitudes

    Salvador Moral-Cuadra, Miguel Á Solano-Sánchez et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 2•References: 48

    As the importance given by tourists to the different aspects of gastronomic tourism depends on their profiles, this research aims to determine the relationship between the social characteristics of these culinary tourists (such as gender, age, income, and educational level) and the relevance attributed by them to several opinions and attitudes related to gastronomic tourism. This research is based on field work through surveys filled in by culina…

  • Actitud y percepción estudiantil con el uso de la tecnología en la universidad

    Open Access•Francisco Orgaz-Agüera, Salvador Moral-Cuadra et al.•ARTICLE•Propósitos y Representaciones•2018•References: 43

    Este estudio tiene como finalidad conocer la relación existente entre las variables actitud hacia las redes sociales, actitud hacia la tecnología, percepción de la tecnología y uso de la tecnología de los estudiantes universitarios. La metodología empleada ha consistido en la aplicación de un cuestionario, el cual ha sido aplicado a estudiantes de la Universidad Tecnológica de Santiago (UTESA) de República Dominicana. Los datos han sido analizado…

  • Attitude Towards Border Tourism and Its Relationship With Visitor Satisfaction and Loyalty

    Open Access•Salvador Moral-Cuadra, Francisco Orgaz-Agüera et al.•ARTICLE•GeoJournal of Tourism and Geosites•2019

    This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists. The study was conducted on the northern border of the Dominican Republic and Haiti. The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in t…

  • Analysis of the Motivation and Satisfaction of Tourists in Relation to an Intangible Cultural Heritage: Fiesta de los Patios, Cordoba, Spain

    Francisco González Santa Cruz, Salvador Moral-Cuadra et al.•ARTICLE•Heritage & Society•2019

    The Fiesta de los Patios of Cordoba, Spain, was declared an intangible cultural heritage in 2012 by UNESCO, thus protecting and recognizing the set of its expressions of an intangible nature. This study investigates tourists’ motivations and satisfaction in relation to an intangible cultural heritage, as well as the mediation of the value perceived between these two variables. The analysis is carried out through structural equations and modeling.…

  • Attitude as a Mediator between Sustainable Behaviour and Sustainable Knowledge: An Approximation through a Case Study in the Dominican Republic

    Open Access•Cándida M Domínguez, Salvador Moral-Cuadra et al.•ARTICLE•Social Sciences•2019•References: 10

    The current ongoing globalisation shows an increasing amount of issues regarding sustainability, which is to be addressed from the very first stages. In this sense, different variables have been measured in the form of a survey in order to learn about the behaviour, attitude and knowledge of high school students in the Dominican Republic regarding sustainability, using a methodology based on structural equations through the SmartPls (v. 3.2.8) pr…

  • Gastronomic Motivations and Perceived Value of Foreign Tourists in the City of Oruro (Bolivia): An Analysis Based on Structural Equations

    Open Access•Francisco González Santa Cruz, Salvador Moral-Cuadra et al.•ARTICLE•International Journal of…•2020

    The continuous dynamism that tourism suffers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, thus developing gastronomic tourism. The analysis presented here will address gastronomic motivations and their influence on the value perceived by foreign tourists in Oruro (Bolivia), based on a total sample of 370 and through …

  • The Relevance of the Souvenirs, Food, Experiences and Facilities of a Bordered Destination on the Key Relationship of Perceived Value, Attitudes and Satisfaction

    Francisco Orgaz-Agüera, Salvador Moral-Cuadra•ARTICLE•Journal of Borderlands Studies•2020•References: 5

    Borders are geographic areas with great potential for the development of tourism activity, and tourism can contribute to socioeconomic development and the conservation of resources, both cultural and natural. The study addresses the influence of aspects such as food, souvenirs, experiences and facilities on the perceived value, attitudes and satisfaction of visitors towards a border destination. A questionnaire was administered to a sample of 583…

  • Flamenco experience in Córdoba, Spain: Estimating tourist profiles by multilayer perceptron's artificial neural networks

    Open Access•Lucía García-García, Miguel Á Solano-Sánchez et al.•ARTICLE•Journal of Cultural Heritage…•2021

    Purpose This research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and the preferences and sensations regarding these experiences. Design/methodology/approach The methodology used (multilayer perceptron) is based on the development of an artificial neural network. Findings The results show that the variables age and educational leve…

  • Discovering gastronomic tourists’ profiles through artificial neural networks: Analysis, opinions and attitudes

    Salvador Moral-Cuadra, Miguel Á Solano-Sánchez et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 2•References: 48

    As the importance given by tourists to the different aspects of gastronomic tourism depends on their profiles, this research aims to determine the relationship between the social characteristics of these culinary tourists (such as gender, age, income, and educational level) and the relevance attributed by them to several opinions and attitudes related to gastronomic tourism. This research is based on field work through surveys filled in by culina…

  • Public administration education towards Sustainable Development Goals: Psychometric analysis of a scale

    Open Access•Ana Lendínez-Turón, Cándida M Domínguez et al.•ARTICLE•International Journal of…•2023

    Purpose The purpose of this research paper is to adapt and validate a useful instrument to diagnose the knowledge, attitudes, behaviours and intention to participate (KABIP) towards Sustainable Development Goals (SDGs) in higher education institutions (HEIs) from the public administration in developing countries. Design/methodology/approach The study was carried out using the Delphi technique, exploratory factor analysis (EFA) and confirmatory fa…

  • Influence of gastronomic motivations, satisfaction and experiences on loyalty towards a destination

    Open Access•Salvador Moral-Cuadra, Jean-Claude Martins et al.•ARTICLE•British Food Journal•2023

    Purpose The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve tourists' gastronomic experience and satisfaction, taking gastronomic motivations as a starting point. Furthermore, the difference between destination satisfaction and gastronomic satisfaction has been established in order to determine the degree to which each o…

  • Authenticity and motivations towards film destination

    Minerva Aguilar-Rivero, Salvador Moral-Cuadra et al.•ARTICLE•Asia Pacific Journal of Tourism…•2023•References: 9

    Based on a series of film motivations, this research aims to identify different dimensions associated with film tourism and analyse how each of these dimensions influences loyalty towards a cinematographic destination, following factorial analysis method. Also, confirm authenticity’s existential or constructive influence on loyalty towards a film destination through software that uses the partial least squares methodology to test the hypotheses r…

  • Does the education level of residents influence the support for sustainable tourism

    Alba Viana-Lora, Francisco Orgaz-Agüera et al.•ARTICLE•Current Issues in Tourism•2024

    This study sets out to analyze residents’ support for sustainable tourism through perceived benefits and costs, community attachment and community participation, measuring the influence of the level of education of residents in a tourist destination where three tourism-related typologies coexist. We tested our conceptual model using survey data from 323 residents of the city of Puerto Plata, Dominican Republic. The results based on PLS-SEM show t…

  • Gastrotourists' profiles through their motivations, opinions, and perceptions: An artificial neural networks approach

    Open Access•Miguel Á Solano-Sánchez, David Mora et al.•ARTICLE•International Journal of Tourism…•2024

    Currently, tourists consider their satisfaction by keeping in mind their gastronomic experience in the place, especially in destinations with historical and cultural symbolism. This research aims to elaborate an artificial neural network that estimates the changes in the sociodemographic characteristics of gastronomic tourists (gender, age, educational level and income) from questions about motivations, perceptions and opinions about gastronomic …

  • Lights! Camera! Action! Unveiling film tourists' profile

    Minerva Aguilar-Rivero, Miguel Á Solano-Sánchez et al.•ARTICLE•Journal of Cultural Heritage…•2024

    Purpose This research aims to analyse the degree of influence that viewing frequency and preferences for movies and television (TV)/platforms series and aspects related to movie destinations have on the socio-demographic profile of the tourist interested in film tourism. Design/methodology/approach An artificial neural network (ANN) is used, in which the input values correspond to the questions asked through the questionnaire and the estimated ou…

  • Narratives, emotions and return: A proposed SOR model of film tourism

    Minerva Aguilar-Rivero, Francisco Orgaz-Agüera et al.•ARTICLE•Current Issues in Tourism•2025

    This study examines the psychological mechanisms that link perceived authenticity with tourist satisfaction and loyalty in the context of film tourism. Based on the stimulus–organism–response (SOR) model, this study proposes a mediation model according to which constructivist and existential authenticity act as stimuli, attachment to the destination acts as an organism, and satisfaction and loyalty act as responses. An online survey of a valid sa…

  • Participación comunitaria y apoyo al ecoturismo en áreas naturales protegidas. Evidencias desde la República Dominicana

    Open Access•Sandu Ernesto Moronta Trejo, Salvador Moral-Cuadra et al.•ARTICLE•Cuadernos Geográficos•2025

    Este estudio investiga cómo la participación comunitaria en el turismo, los beneficios percibidos y los costos percibidos influyen en el apoyo al desarrollo del ecoturismo en el Monumento Natural Pico Diego de Ocampo, República Dominicana. Utilizando un enfoque cuantitativo, se recopilaron datos mediante encuestas a la población local, aplicando análisis PLS-SEM para evaluar el modelo propuesto. Los resultados revelan que la participación comunit…

  • Problem-based learning for the development of sustainable attitudes and knowledge in engineering students: Evidence from the Dominican Republic

    Cándida M Domínguez, Salvador Moral-Cuadra et al.•ARTICLE•International Journal of…•2026

    Purpose The purpose of this paper is to analyse the influence of environmental, economic, social and teacher attitudes on sustainable attitudes and, in turn, to understand the relationship of sustainable attitudes with sustainable knowledge and behaviours. In this way, a model is proposed that integrates the three components of sustainability and the teaching task as antecedents of attitudes towards sustainable development, and its subsequent inf…

  • De la experiencia vivida a la lealtad del visitante: El rol mediador del valor percibido en festivales culturales

    Open Access•Laura Ortega-Pérez, Francisco Orgaz-Agüera et al.•ARTICLE•PASOS Revista de Turismo y…•2026

    This study examines how festival attendees' experiential perceptions and motivations influence perceived value, satisfaction, and loyalty, while incorporating the analysis of the mediating role of these variables. The case study focuses on the 2024 Córdoba International Flower Festival. Drawing on the Stimulus-Organism-Response (SOR) model, a quantitative approach was implemented through a survey (n=774) and a partial least squares structural equ…

Business (14 works) · Diverse Aspects of Tourism Research (11 works) · Geography (11 works) · Tourism (11 works) · Advertising (10 works) · Computer Science (10 works) · Marketing (10 works) · Psychology (10 works) · Sociology (9 works) · Political science (8 works)

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