John Godek
Biographic Data
| ID | 236575 |
|---|---|
| NAME | John Godek |
| GIVEN NAMES | John |
| FAMILY NAME | Godek |
| SIGNATURE | GODEK J |
| AFFILIATIONS | University of Washington Bothell Business Bothell WA USA |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
In recent years, gasoline prices have spiked in response to world events, only to fall again within weeks or months. Anecdotal evidence suggests that these price fluctuations have a substantial impact on consumers' planned spending and their overall perceptions of financial well‐being. We propose that consumers' behavioral intentions in response to these spikes are driven in part by how consumers mentally account for the fluctuations in gasoline …
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
In recent years, gasoline prices have spiked in response to world events, only to fall again within weeks or months. Anecdotal evidence suggests that these price fluctuations have a substantial impact on consumers' planned spending and their overall perceptions of financial well‐being. We propose that consumers' behavioral intentions in response to these spikes are driven in part by how consumers mentally account for the fluctuations in gasoline …
Psychology (2 works) · Affect (linguistics (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Decision-Making and Behavioral Economics (1 works) · Digital Marketing and Social Media (1 works) · Economic and Environmental Valuation (1 works) · Economics (1 works) · Energy, Environment, and Transportation Policies (1 works) · Gallon (US (1 works)