The A2SC2Model
The Influence of Attitudes and Attitude Strength on Consideration and Choice
Bibliographic Data
| ID | 2215293 |
|---|---|
| Authors | Joseph R Priester, Dhananjay Nayakankuppam (0000-0003-0147-3566), Monique A Fleming, John Godek |
| Year | 2004 |
| Volume | 30 |
| Issue | 4 |
| Pages | 574-587 |
| Publication date | 2004-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/380290 |
| OpenAlex | W2178906412 |
| Language | EN |
| Citations received | 21 |
| References cited | 30 |
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a brand mediates the influence of attitudes and attitude strength on choice
Mathematical economics · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Mathematics · Psychology
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Emerging perspectives on the structure and function of attitude strength
Evocation and experiential seduction
The role of consideration set size in explaining fish consumption
Combining the role of convenience and consideration set size in explaining fish consumption in Norway
Strength Without Elaboration
Construction and retrieval of evaluative judgments
I Imagine, I Experience, I Like
Opportunity Cost Consideration
The psychology of attitudes
Biased Processing as a Function of Attitude Accessibility
Direct Experience And Attitude-Behavior Consistency
The Elaboration Likelihood Model of Persuasion
Handbook of Social Cognition
Considering the best choice
The moderator–mediator variable distinction in social psychological research
The moderator-mediator variable distinction in social psychological research
Considering the best choice
On the orienting value of attitudes
An Evaluation Cost Model of Consideration Sets
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
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Recall and Consumer Consideration Sets
State versus Action Orientation and the Theory of Reasoned Action
| Unique citing works | 21 |
|---|---|
| Citations per year | 0,95 |
| Citation span | 2004 - 2026 (23) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 18 |