When and Why the Background Contrast Effect Emerges
Thought Engenders Meaning by Influencing the Perception of Applicability
Bibliographic Data
| ID | 2215836 |
|---|---|
| Authors | Joseph R Priester, Utpal M Dholakia (0000-0002-0301-5625, Rice University), Monique A Fleming (University of California, Los Angeles) |
| Year | 2004 |
| Volume | 31 |
| Issue | 3 |
| Pages | 491-501 |
| Publication date | 2004-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/425084 |
| OpenAlex | W2030685245 |
| Language | EN |
| Citations received | 7 |
| References cited | 20 |
The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicability of the trade-off values in the first choice to the second. Experiment 4 demonstrates that when the information from the first choice is manipulated to appear inapplicable, the Background Contrast Effect is reversed under thoughtful conditions. This research highlights the role of thought on perception of applicability as a process underlying when and why context is used to generate meaning in choice situations
Cognitive psychology · Context (archaeology) · Contrast (vision) · Contrast effect · Meaning (existential) · Perception · Value (mathematics) · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology
The Moderating Effect of Product Type on the Shopping Momentum Effect
Opportunity Cost Neglect
MAPping the Frontiers
Outwitting the rational mind
Evidence that logical reasoning depends on conscious processing
Eliciting Time versus Money
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
The Efficient Assessment of Need for Cognition
The Effect of Forced Choice on Choice
Choice in Context
Representativeness Revisited
Source Attributions and Persuasion
The psychology of social impact
The effects of group diffusion of cognitive effort on attitudes
The need for cognition
The empirical case for two systems of reasoning
Dispositional differences in cognitive motivation
Accounting for the effects of accountability
Adding Asymmetrically Dominated Alternatives
Central and Peripheral Routes to Advertising Effectiveness
Choice Based on Reasons
A Rational Reconstruction of the Compromise Effect
The A2SC2Model
Option Attachment
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
The Role of Inference in Context Effects
Effects of Initial Product Judgments on Subsequent Memory-Based Judgments
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,35 |
| Citation span | 2006 - 2018 (13) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |