Joseph R Priester
Biographic Data
| ID | 130256 |
|---|---|
| NAME | Joseph R Priester |
| GIVEN NAMES | Joseph R |
| FAMILY NAME | Priester |
| SIGNATURE | PRIESTER J R |
| AFFILIATIONS | University of Southern California |
| VERIFIED | No |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 125 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 4 |
Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy
Construction and retrieval of evaluative judgments: The attitude strength moderation model
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define brand attachment, articulate its defining properties, and differentiate it from brand attitude strength. From a measurement perspective, they develop and val…
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only negative reactions (i.e., univalent attitudes)? This research advances and provides support for the notion that anticipated conflicting reactions underlie such ambivalence. Anticipated conflicting reactions occur when an individual possesses no, or only a…
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability
The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
Extending the bases of subjective attitudinal ambivalence: Interpersonal and intrapersonal antecedents of evaluative tension
Researchers have conceptualized ambivalence as resulting from the conflicting positive and negative thoughts and feelings that a person holds toward an attitude object (intrapersonal discrepancy). The authors investigated the hypothesis that perceived interpersonal attitudinal discrepancies can also contribute to feelings of subjective ambivalence beyond that determined by intrapersonal discrepancy. Study 1 revealed that the perception of attitud…
The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence
Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny
A hypothesis derived from current two-route models of persuasion was examined-that a communicator's perceived honesty is a determinant of the extent to which attitude change is based on scrutiny of the substance of the persuasive message. Specifically, cognitive misers are expected to forgo effortful message scrutiny when a communicator can be assumed to be truthful. In a preliminary study, honesty was found to be the source characteristic most h…
Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics
Journal Article Visual "Literacy": A Theoretical Synthesis Get access Richard E. Petty, Richard E. Petty 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, A…
Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes
In the pain-flexor reflex, arm extension is temporally coupled with the onset of the unconditioned aversive stimulus, whereas flexion is associated with its offset; when retrieving desirable stimuli, arm flexion is more closely coupled temporally to the acquisition or consumption of the desired stimuli than arm extension. It was posited that these contingencies foster an association between arm flexion, in contrast to extension, and approach moti…
Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes
In the pain-flexor reflex, arm extension is temporally coupled with the onset of the unconditioned aversive stimulus, whereas flexion is associated with its offset; when retrieving desirable stimuli, arm flexion is more closely coupled temporally to the acquisition or consumption of the desired stimuli than arm extension. It was posited that these contingencies foster an association between arm flexion, in contrast to extension, and approach moti…
Extending the bases of subjective attitudinal ambivalence: Interpersonal and intrapersonal antecedents of evaluative tension
Researchers have conceptualized ambivalence as resulting from the conflicting positive and negative thoughts and feelings that a person holds toward an attitude object (intrapersonal discrepancy). The authors investigated the hypothesis that perceived interpersonal attitudinal discrepancies can also contribute to feelings of subjective ambivalence beyond that determined by intrapersonal discrepancy. Study 1 revealed that the perception of attitud…
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only negative reactions (i.e., univalent attitudes)? This research advances and provides support for the notion that anticipated conflicting reactions underlie such ambivalence. Anticipated conflicting reactions occur when an individual possesses no, or only a…
Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy
Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics
Journal Article Visual "Literacy": A Theoretical Synthesis Get access Richard E. Petty, Richard E. Petty 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, A…
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability
The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…
Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics
Journal Article Visual "Literacy": A Theoretical Synthesis Get access Richard E. Petty, Richard E. Petty 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, A…
Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes
In the pain-flexor reflex, arm extension is temporally coupled with the onset of the unconditioned aversive stimulus, whereas flexion is associated with its offset; when retrieving desirable stimuli, arm flexion is more closely coupled temporally to the acquisition or consumption of the desired stimuli than arm extension. It was posited that these contingencies foster an association between arm flexion, in contrast to extension, and approach moti…
Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny
A hypothesis derived from current two-route models of persuasion was examined-that a communicator's perceived honesty is a determinant of the extent to which attitude change is based on scrutiny of the substance of the persuasive message. Specifically, cognitive misers are expected to forgo effortful message scrutiny when a communicator can be assumed to be truthful. In a preliminary study, honesty was found to be the source characteristic most h…
The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence
Extending the bases of subjective attitudinal ambivalence: Interpersonal and intrapersonal antecedents of evaluative tension
Researchers have conceptualized ambivalence as resulting from the conflicting positive and negative thoughts and feelings that a person holds toward an attitude object (intrapersonal discrepancy). The authors investigated the hypothesis that perceived interpersonal attitudinal discrepancies can also contribute to feelings of subjective ambivalence beyond that determined by intrapersonal discrepancy. Study 1 revealed that the perception of attitud…
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability
The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a…
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only negative reactions (i.e., univalent attitudes)? This research advances and provides support for the notion that anticipated conflicting reactions underlie such ambivalence. Anticipated conflicting reactions occur when an individual possesses no, or only a…
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define brand attachment, articulate its defining properties, and differentiate it from brand attitude strength. From a measurement perspective, they develop and val…
Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy
Construction and retrieval of evaluative judgments: The attitude strength moderation model
Psychology (11 works) · Social Psychology (9 works) · Social and Intergroup Psychology (5 works) · Cultural Differences and Values (4 works) · Social Psychology (4 works) · Ambivalence (3 works) · Attachment and Relationship Dynamics (3 works) · Cognitive psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Computer Science (2 works)