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Val Larsen

Biographic Data

ID242170
NAMEVal Larsen
GIVEN NAMESVal
FAMILY NAMELarsen
SIGNATURELARSEN V
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS2
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2004
LATEST PUBLICATION YEAR2004
H-INDEX1
  • Points of View and Pieces of Time: A Taxonomy of Image Attributes

    Val Larsen, David Luna et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2•References: 27

    Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…

  • Points of View and Pieces of Time: A Taxonomy of Image Attributes

    Val Larsen, David Luna et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2•References: 27

    Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…

  • Points of View and Pieces of Time: A Taxonomy of Image Attributes

    Val Larsen, David Luna et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2•References: 27

    Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…

Color perception and design (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Information retrieval (1 works) · Library science (1 works) · Taxonomy (biology) (1 works) · World Wide Web (1 works) · Zoology (1 works)

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