Points of View and Pieces of Time
A Taxonomy of Image Attributes
Bibliographic Data
| ID | 2215567 |
|---|---|
| Authors | Val Larsen, David Luna (0000-0002-6100-2304), Laura A Peracchio |
| Year | 2004 |
| Volume | 31 |
| Issue | 1 |
| Pages | 102-111 |
| Publication date | 2004-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/383427 |
| OpenAlex | W2032342622 |
| Language | EN |
| Citations received | 8 |
| References cited | 32 |
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes and, thus, integrates the semiotics and information-processing approaches to advertising
Information retrieval · Library science · Taxonomy (biology) · World Wide Web · Zoology · Color perception and design · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies
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Visual Rhetoric in Advertising
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How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations
Conditions for a Picture-Superiority Effect on Consumer Memory
Images in Advertising
Figures of Rhetoric in Advertising Language
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,36 |
| Citation span | 2004 - 2025 (22) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |