Girish Punj
Biographic Data
| ID | 243339 |
|---|---|
| NAME | Girish Punj |
| GIVEN NAMES | Girish |
| FAMILY NAME | Punj |
| SIGNATURE | PUNJ G |
| AFFILIATIONS | University of Connecticut |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 60 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 3 |
The unintended consequences of the culture of consumption: An historical-theoretical analysis of consumer misbehavior
The culture of consumption which characterizes the economically advanced societies in this century is historically unique and evolving. Widespread misbehavior by consumers is an intrinsic element of this culture, being unintentionally stimulated by the very marketing factors which stimulate legitimate consumption. The paper elucidates the culture of consumption and the known reasons for consumer misbehavior, shows the strong relationships among t…
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance characteristics. A two-stage cluster analysis methodology is recommended: preliminary identification of clusters via Ward's minimum variance method or simple average linkage, followed by cluster refinement by an iterative partitioning procedure. Issues and p…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
The unintended consequences of the culture of consumption: An historical-theoretical analysis of consumer misbehavior
The culture of consumption which characterizes the economically advanced societies in this century is historically unique and evolving. Widespread misbehavior by consumers is an intrinsic element of this culture, being unintentionally stimulated by the very marketing factors which stimulate legitimate consumption. The paper elucidates the culture of consumption and the known reasons for consumer misbehavior, shows the strong relationships among t…
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance characteristics. A two-stage cluster analysis methodology is recommended: preliminary identification of clusters via Ward's minimum variance method or simple average linkage, followed by cluster refinement by an iterative partitioning procedure. Issues and p…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
The unintended consequences of the culture of consumption: An historical-theoretical analysis of consumer misbehavior
The culture of consumption which characterizes the economically advanced societies in this century is historically unique and evolving. Widespread misbehavior by consumers is an intrinsic element of this culture, being unintentionally stimulated by the very marketing factors which stimulate legitimate consumption. The paper elucidates the culture of consumption and the known reasons for consumer misbehavior, shows the strong relationships among t…
Business (5 works) · Computer Science (4 works) · Consumer Market Behavior and Pricing (4 works) · Marketing (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Cluster (spacecraft) (2 works)