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An Interaction Framework of Consumer Decision Making

Bibliographic Data

ID2983262
AuthorsGirish Punj, Girish N Punj, David W Stewart (0000-0002-6196-9355)
Year1983
Volume10
Issue2
Pages181
Publication date1983-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208958
OpenAlexW2018554098
LanguageEN
Citations received15
References cited41

Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individual difference, and task × individual difference interactions

Business · Consumer research · Library science · Sociology · Computer Science · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Marketing · Psychology · Psychology of Social Influence

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Unique citing works15
Citations per year0,36
Citation span1984 - 2024 (41)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 13

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