Girish N Punj
Biographic Data
| ID | 781749 |
|---|---|
| NAME | Girish N Punj |
| GIVEN NAMES | Girish N |
| FAMILY NAME | Punj |
| SIGNATURE | PUNJ G N |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 57 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 1984 |
| H-INDEX | 3 |
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
An Interaction Framework of Consumer Decision Making
Three streams of research on consumer decision processes—task characteristics, individual differences, and elemental behavioral response analysis—are integrated within the conceptual framework of an interactionist model of consumer decision making. Taxonomies of task and individual difference characteristics are presented. It is suggested that a complete model of the consumer choice process must explicitly consider three components: task, individ…
A Model of Consumer Information Search Behavior for New Automobiles
Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive model of information search and tests the hypothesized relationships using survey data obtained from a probability sample of new automobile purchasers. The results support the hypothesis that there are at least two unique components of prior knowledge: specific product knowledge and general product-class know…
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles. Two of the shopper clusters had not been clearly specified in prior research—namely, an advisor-assisted shopper group and a highly self-reliant shopper group. An effort to cross-validate the typology using data obtained from automobile sales personnel was partially successful. It is hypothesized th…
Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Market Behavior and Pricing (2 works) · Library science (2 works) · Marketing (2 works) · Marketing (2 works) · Psychology (2 works) · Sociology (2 works) · Advertising (1 works)