Innovativeness and variety of Internet shopping
Bibliographic Data
| ID | 12420636 |
|---|---|
| Authors | Brian F Blake (0000-0002-5280-0670, Cleveland State University, corresponding author), Kimberly A Neuendorf (Cleveland State University), Colin M Valdiserri (Cleveland State University) |
| Year | 2003 |
| Volume | 13 |
| Issue | 3 |
| Pages | 156-169 |
| Publication date | 2003-06-25 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662240310478187 |
| OpenAlex | W1984139485 |
| Language | EN |
| Citations received | 6 |
| References cited | 28 |
A survey of 208 US Midwestern Internet users reveals, first, that the nature of Internet dhopping (IS) is a function of consumers’ domain specific IS Innovativeness, not only in regard to product purchasing (as has been previously observed) but also to visiting sites for product information. Second, IS innovativeness is positively associated with the variety of product classes shopped online, and this association is stronger with popular than with unpopular product classes. Third, the impact of IS innovativeness is in addition to, and not simply a reflection of, the positive contribution to online shopping made by the prevalence of online shopping in one’s social setting. Fourth, when IS innovativeness is uncontrolled, apparent support is found for previous contentions that online shopping is greater among those with more extensive Internet experience. However, when IS innovativeness is considered, the predictive ability of Internet experience decreases, in some cases to nonsignificance
Advertising · Business · Function (biology · Product (mathematics · Purchasing · The Internet · Variety (cybernetics · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Mathematics · Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,26 |
| Citation span | 2003 - 2022 (20) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |