Get linked or get lost
Marketing strategy for the Internet
Bibliographic Data
| ID | 12420528 |
|---|---|
| Authors | Alicia Aldridge (Appalachian State University, corresponding author), Karen A Forcht (James Madison University), Karen Forcht, Joan K Pierson (James Madison University), Joan Pierson |
| Year | 1997 |
| Volume | 7 |
| Issue | 3 |
| Pages | 161-169 |
| Publication date | 1997-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662249710171805 |
| OpenAlex | W2089185590 |
| Language | EN |
| Citations received | 8 |
Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence
Advertising · Business · Digital marketing · Marketing research · Marketing strategy · Online advertising · Popularity · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing and Advertising Strategies · Psychology · Technology Adoption and User Behaviour · Marketing
Senior executives’ perceptions of business‐to‐consumer (B2C) online marketing strategies
A Proposed Methodology for Studying the Function and Effectiveness of Party and Candidate Web Sites
Internet marketing in football clubs
Internet consumer catalog shopping
Factors influencing the types of products and services purchased over the Internet
Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers
Innovativeness and variety of Internet shopping
The Internet and services marketing – the case of Danish retail banking
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,29 |
| Citation span | 1998 - 2010 (13) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 8 |