Helen Mcgrath
Biographic Data
| ID | 2438308 |
|---|---|
| NAME | Helen Mcgrath |
| GIVEN NAMES | Helen |
| FAMILY NAME | Mcgrath |
| SIGNATURE | MCGRATH H |
| AFFILIATIONS | University College Cork |
| ORCID | 0000-0003-3613-1638 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Artisan food consumption and the moral identity projects of ethically ambivalent consumers
Purpose This study investigates ethically ambivalent consumers (EACs) – consumers who experience conflicting orientations towards ethical consumption due to structural marketplace contradictions, a substantial yet neglected segment. Drawing from the sociological ambivalence theory, it examines how EACs construct moral identity projects (MIPs) through artisan food consumption, challenging the ethical/mainstream consumer dichotomy that dominates cu…
The return of the researcher
Purpose The aim of this paper is to advance understanding of the methodological challenges involved in conducting a “follow-up” study. This article provides reflections on the reality of conducting such studies, documenting the researcher’s personal experiences and reflections on returning to interview the same sample of leaders over a 24-year period. Design/methodology/approach The empirical foundation is based on the lead author’s personal expe…
No prominent works on this page.
Artisan food consumption and the moral identity projects of ethically ambivalent consumers
Purpose This study investigates ethically ambivalent consumers (EACs) – consumers who experience conflicting orientations towards ethical consumption due to structural marketplace contradictions, a substantial yet neglected segment. Drawing from the sociological ambivalence theory, it examines how EACs construct moral identity projects (MIPs) through artisan food consumption, challenging the ethical/mainstream consumer dichotomy that dominates cu…
The return of the researcher
Purpose The aim of this paper is to advance understanding of the methodological challenges involved in conducting a “follow-up” study. This article provides reflections on the reality of conducting such studies, documenting the researcher’s personal experiences and reflections on returning to interview the same sample of leaders over a 24-year period. Design/methodology/approach The empirical foundation is based on the lead author’s personal expe…
Ambivalence (1 works) · Construct (python library) (1 works) · Consumer behaviour (1 works) · Consumption (sociology) (1 works) · Data Analysis and Archiving (1 works) · Environmental Sustainability in Business (1 works) · Gender Studies (1 works) · Gender Studies (1 works) · Identity (music) (1 works) · Management and Organizational Studies (1 works)