Wang Zhigang
Biographic Data
| ID | 249967 |
|---|---|
| NAME | Wang Zhigang |
| GIVEN NAMES | Wang |
| FAMILY NAME | Zhigang |
| SIGNATURE | ZHIGANG W |
| AFFILIATIONS | Nanjing University |
| ORCID | 0000-0002-5860-8401 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement
In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value cocreation in mobile fitness APPs. This study used convenience sampling and structural equation modeling to test the relationship between variables from questionnaire. Results revealed that custom…
Consumer Acceptance of Sports Wearables
Based on the technology acceptance model (TAM), this paper discusses how the functional attributes and design characteristics of sports wearable devices affect users' attitude and behavior. In order to estimate the relationship between variables, structural equation model (SEM) was used to analyze the data from questionnaire. By analyzing the relationship among data analysis, real-time monitoring, appearance design, simple operation, perceived us…
How Sports Event Volunteer Management Affects Volunteers’ Satisfaction and Engagement
This study investigated the role of social capital in the relationship between sports event volunteer management and volunteers’ attitude and behavior. Social capital was discovered to mediate the relationships of sports event volunteer management with volunteers’ satisfaction and work engagement. These relationships were empirically examined by conducting a survey of 303 volunteers from the 2016 Wuhan Open and 2016 Wuhan Marathon. The results re…
Consumer Response to Perceived Hypocrisy in Corporate Social Responsibility Activities
Companies may be confused by consumers’ perceptions of hypocrisy related to corporate social responsibility activities. This study investigates the mechanism of consumer response to perceived hypocrisy and determines that internal attribution and negative emotion play vital roles. The findings may be summarized as follows. First, the consumers’ internal attribution of corporate hypocrisy increases the perceived hypocrisy. Second, the consumers’ i…
The Transformation of Naming Practices in Chinese Families
Chinese family organization has undergone significant change, first as a result of the founding of the People's Republic in 1949 and more recently as a consequence of the one-child policy initiated in 1979 and the declining influence of patriarchy. These changes have created dilemmas regarding appropriate forms for central family values and practices. The problems inherent in this situation are illustrated through the choice of family and given n…
The Transformation of Naming Practices in Chinese Families
Chinese family organization has undergone significant change, first as a result of the founding of the People's Republic in 1949 and more recently as a consequence of the one-child policy initiated in 1979 and the declining influence of patriarchy. These changes have created dilemmas regarding appropriate forms for central family values and practices. The problems inherent in this situation are illustrated through the choice of family and given n…
The Transformation of Naming Practices in Chinese Families
Chinese family organization has undergone significant change, first as a result of the founding of the People's Republic in 1949 and more recently as a consequence of the one-child policy initiated in 1979 and the declining influence of patriarchy. These changes have created dilemmas regarding appropriate forms for central family values and practices. The problems inherent in this situation are illustrated through the choice of family and given n…
Consumer Response to Perceived Hypocrisy in Corporate Social Responsibility Activities
Companies may be confused by consumers’ perceptions of hypocrisy related to corporate social responsibility activities. This study investigates the mechanism of consumer response to perceived hypocrisy and determines that internal attribution and negative emotion play vital roles. The findings may be summarized as follows. First, the consumers’ internal attribution of corporate hypocrisy increases the perceived hypocrisy. Second, the consumers’ i…
How Sports Event Volunteer Management Affects Volunteers’ Satisfaction and Engagement
This study investigated the role of social capital in the relationship between sports event volunteer management and volunteers’ attitude and behavior. Social capital was discovered to mediate the relationships of sports event volunteer management with volunteers’ satisfaction and work engagement. These relationships were empirically examined by conducting a survey of 303 volunteers from the 2016 Wuhan Open and 2016 Wuhan Marathon. The results re…
Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement
In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value cocreation in mobile fitness APPs. This study used convenience sampling and structural equation modeling to test the relationship between variables from questionnaire. Results revealed that custom…
Consumer Acceptance of Sports Wearables
Based on the technology acceptance model (TAM), this paper discusses how the functional attributes and design characteristics of sports wearable devices affect users' attitude and behavior. In order to estimate the relationship between variables, structural equation model (SEM) was used to analyze the data from questionnaire. By analyzing the relationship among data analysis, real-time monitoring, appearance design, simple operation, perceived us…
Political science (3 works) · Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Social Psychology (2 works) · Aesthetics (1 work) · Ambiguity (1 work) · Anthropology (1 work)