Chee Wei Cheah
Biographic Data
| ID | 259976 |
|---|---|
| NAME | Chee Wei Cheah |
| GIVEN NAMES | Chee Wei |
| FAMILY NAME | Cheah |
| SIGNATURE | CHEAH C W |
| AFFILIATIONS | Shenzhen Technology University |
| ORCID | 0000-0002-0007-3790 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Redefining solutions for affordable urban housing
Sensory synergy and energy dynamics
This study explores the relationship between sensory experiences and the energy levels of Chinese hotel frontline employees, examining the pathways through which their resource energy is activated and the underlying mechanisms. Specifically, it looks at how frontline employees in Asian hotels promote work integration through relational and collective energy. Set within the Asian hospitality sector, this research highlights the Asian paradigms – s…
AI-Augmented Netnography
The increasing integration of Artificial Intelligence (AI) in social sciences research is reshaping qualitative methodologies, particularly in those studies that employ the netnography method. Although AI provides improved data processing abilities, it also introduces ethical and methodological concerns about privacy, transparency, authenticity, and possible bias. This paper proposes ethical and methodological frameworks for AI-augmented netnogra…
Understanding consumers' intention to revisit bubble tea stores
Purpose Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing on the theory of planned behaviour (TPB). Design/methodology/approach Using the online survey method, data are collected from 166 bubble tea drinkers in Malaysia. Partial least squares stru…
The rise of the food truck phenomenon
Purpose In recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks. Hence, the purpose of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodolog…
Uncovering the Voices of Marginalized Minorities in Public Policy Research - A Critical Review of the Image and Text-Based Vignette Method
The voices of the marginalized and vulnerable groups, i.e., the sexual minorities, the underprivileged, and the victims of abusive/unfair treatment, are often neglected and understudied in policy research due to their social sensitiveness. Researchers may face difficulties accessing the data. Thus, they are unable to uncover the hidden truth. This qualitative study protocol suggests using images or text-based vignettes in social science research,…
A model of online food delivery service quality, customer satisfaction and customer loyalty
Purpose The main purpose of this study is to explore how online food delivery (OFD) service quality influences customer satisfaction and customer loyalty. Design/methodology/approach A total of 307 useable data collected from existing users of OFD services in Malaysia are used to verify the proposed hypotheses through partial least squares structural equation modelling (PLS-SEM). Necessary condition analysis (NCA) is also conducted to identify th…
Housing the urban poor through strategic networks
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
AI-Augmented Netnography
The increasing integration of Artificial Intelligence (AI) in social sciences research is reshaping qualitative methodologies, particularly in those studies that employ the netnography method. Although AI provides improved data processing abilities, it also introduces ethical and methodological concerns about privacy, transparency, authenticity, and possible bias. This paper proposes ethical and methodological frameworks for AI-augmented netnogra…
A model of online food delivery service quality, customer satisfaction and customer loyalty
Purpose The main purpose of this study is to explore how online food delivery (OFD) service quality influences customer satisfaction and customer loyalty. Design/methodology/approach A total of 307 useable data collected from existing users of OFD services in Malaysia are used to verify the proposed hypotheses through partial least squares structural equation modelling (PLS-SEM). Necessary condition analysis (NCA) is also conducted to identify th…
Housing the urban poor through strategic networks
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
Understanding consumers' intention to revisit bubble tea stores
Purpose Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing on the theory of planned behaviour (TPB). Design/methodology/approach Using the online survey method, data are collected from 166 bubble tea drinkers in Malaysia. Partial least squares stru…
The rise of the food truck phenomenon
Purpose In recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks. Hence, the purpose of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodolog…
Uncovering the Voices of Marginalized Minorities in Public Policy Research - A Critical Review of the Image and Text-Based Vignette Method
The voices of the marginalized and vulnerable groups, i.e., the sexual minorities, the underprivileged, and the victims of abusive/unfair treatment, are often neglected and understudied in policy research due to their social sensitiveness. Researchers may face difficulties accessing the data. Thus, they are unable to uncover the hidden truth. This qualitative study protocol suggests using images or text-based vignettes in social science research,…
Sensory synergy and energy dynamics
This study explores the relationship between sensory experiences and the energy levels of Chinese hotel frontline employees, examining the pathways through which their resource energy is activated and the underlying mechanisms. Specifically, it looks at how frontline employees in Asian hotels promote work integration through relational and collective energy. Set within the Asian hospitality sector, this research highlights the Asian paradigms – s…
AI-Augmented Netnography
The increasing integration of Artificial Intelligence (AI) in social sciences research is reshaping qualitative methodologies, particularly in those studies that employ the netnography method. Although AI provides improved data processing abilities, it also introduces ethical and methodological concerns about privacy, transparency, authenticity, and possible bias. This paper proposes ethical and methodological frameworks for AI-augmented netnogra…
Redefining solutions for affordable urban housing
Business (5 works) · Computer Science (5 works) · Marketing (5 works) · Psychology (5 works) · Economics (4 works) · Sociology (4 works) · Customer Service Quality and Loyalty (3 works) · Marketing (3 works) · Political science (3 works) · Politics (3 works)