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M Asif

Biographic Data

ID27515
NAMEM Asif
GIVEN NAMESM
FAMILY NAMEAsif
SIGNATUREASIF M
AFFILIATIONSUniversity of Veterinary and Animal Sciences
ORCID0000-0003-2417-637X
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Exploring the motives of healthy eating choices

    Open Access•M Asif, Samia Ayyub•ARTICLE•British Food Journal•2025

    Purpose There is a growing demand for healthy food across multicultural societies, and there are few exploratory studies that examined the motivations behind healthy eating. The purpose of this study is to explore the motives and understand the perceptions of healthy eating and how the online community conceptualizes their healthy eating. Design/methodology/approach Data were collected from the online community, such as posts and comments on YouT…

  • Quality Management Practices and Inter-Organizational Project Performance

    Open Access•Syed Asim Shah, M Asif et al.•ARTICLE•SAGE Open•2022

    The purpose of this study is to empirically examine the relationship between quality management practices (QMP) and inter-organizational project performance (IPP), as well as the moderating effects of inter-organizational communication (ICOM), relationship, and process conflicts in Pakistan’s-government healthcare organizations (NGOs) and public healthcare organizations. We developed a hypothetical model based on contingency theory. Using a self-…

  • Drivers of Organic Food Purchase Intention in a Developing Country

    Open Access•Samia Ayyub, M Asif et al.•ARTICLE•SAGE Open•2021•References: 102

    The study's objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are consid…

No prominent works on this page.

  • Drivers of Organic Food Purchase Intention in a Developing Country

    Open Access•Samia Ayyub, M Asif et al.•ARTICLE•SAGE Open•2021•References: 102

    The study's objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are consid…

  • Quality Management Practices and Inter-Organizational Project Performance

    Open Access•Syed Asim Shah, M Asif et al.•ARTICLE•SAGE Open•2022

    The purpose of this study is to empirically examine the relationship between quality management practices (QMP) and inter-organizational project performance (IPP), as well as the moderating effects of inter-organizational communication (ICOM), relationship, and process conflicts in Pakistan’s-government healthcare organizations (NGOs) and public healthcare organizations. We developed a hypothetical model based on contingency theory. Using a self-…

  • Exploring the motives of healthy eating choices

    Open Access•M Asif, Samia Ayyub•ARTICLE•British Food Journal•2025

    Purpose There is a growing demand for healthy food across multicultural societies, and there are few exploratory studies that examined the motivations behind healthy eating. The purpose of this study is to explore the motives and understand the perceptions of healthy eating and how the online community conceptualizes their healthy eating. Design/methodology/approach Data were collected from the online community, such as posts and comments on YouT…

Business (3 works) · Marketing (3 works) · Political science (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Advertising (1 work) · Agriculture (1 work) · Computer Science (1 work) · Construction Project Management and Performance (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)

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